The Hoth

JANUARY 25, 2024

If you’ve got a brand-new website about to launch, you need a fast and effective way to start generating traffic. SEM is where you use paid search ads to market your business. Established businesses and websites also use SEM and pay-per-click (PPC) ads, as they can provide a fantastic ROI when done correctly. What’s that?

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. I went from getting $.10/word 10/word to $.50/word

Content Writer 237

Content Writer Writer Content Writing 237

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

APRIL 15, 2021

Google’s call-only ads make it easy for customers to call your business. This article explains what these useful ads are, how they could benefit your business, and how you can start running them today. What Are Call-Only Ads? Call-only ads, officially called “ call ads ” by Google, lets customers call you directly from Google.

Ads 109

Ads Ad Copy Copy Contractor 109

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. By humanizing your PPC ads, you can stand apart from your competitors. Create Relevant Ads.

Ads 81

Ads Creative Director Storytelling Advertising 81

Neil Patel

NOVEMBER 23, 2021

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

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Ads Landing Page Text Copy 112

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

IT 105

IT Ad Copy Keywords Landing Page 105

Neil Patel

JULY 29, 2021

If you answered yes to that question, you should consider Reddit ads. What Are the Different Types of Reddit Ads? Reddit offers marketers two different ad types : promoted posts and display posts. These ads are available as link ads or text ads. These ads are ideal for large companies with large budgets.

Ads 110

Ads Sales Banking Advertising 110

BKA Content

MARCH 13, 2023

Top 10 Content Writing Websites The demand for high-quality website content is the highest it’s ever been, with 91% of B2B marketers and 86% of B2C marketers citing it as a key element of their overall online marketing strategies. Where Should You Look for The Best Content Writing Websites? That’s where we come in.

Website 55

Website Writing Content Script 55

Melanie Saxton

FEBRUARY 16, 2023

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. Rely on me for your website content, ads, emails, newsletters, press releases, documents, scripts, blog posts, and more!

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Copywriter Copywriting Script Portfolio 130

The Hoth

JANUARY 16, 2024

Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Read on to learn everything you need to know about paid ads and organic SEO, including notable pros and cons. SEO 101: Understanding Search Engine Optimization First, let’s take a look at what SEO can do for your business.

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Neil Patel

MARCH 23, 2021

Even if you don’t know what a Google Search Network ad is, know more than enough to run a profitable Search Campaign of your own. Another benefit of Google Search campaigns is you can pick the keyword that triggers your search and display ad. Google Search ads can also show up on a variety of other websites and apps.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Income Diary

MARCH 22, 2024

High-quality, engaging content can help your website rank higher in search engines, drive traffic to your site, and ultimately increase conversions and revenue. In this article, we’ll explore how to create AI-generated content that ranks high in search engines and helps your website stand out in a crowded online marketplace.

Engineering 52

Engineering Content Creation Content Content Creator 52

Neil Patel

APRIL 19, 2021

To run a Twitter ad campaign, you must set objectives. Examples of these objectives include: website conversions app installs engagement increasing your follower base. In other words, Twitter shoulders some of the risks involved in running paid ads on their platform. Keyword Targeting. Twitter Ads Are Dirt Cheap.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

JANUARY 19, 2022

Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway. Lastly, the best part about focusing on local rankings is the ability to rank for a question or long-tail keyword. Keep in mind, we’re not talking about paid advertisements (yet).

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Grammarly

SEPTEMBER 18, 2023

Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Most copywriting relies on persuasive writing and using the right keywords in the right places. Just be sure to describe what kinds of keywords/hashtags you need and which audience you’re trying to appeal to.

Copywriter 95

Copywriter Copywriting Script Marketing Copy 95

BKA Content

DECEMBER 7, 2022

Writing ads may not seem like creative work, especially if you’re used to fiction writing. Copywriting plays an essential role in branding — after all, who’s responsible for the text that greets website visitors? Who creates ad copy to entice consumers? How Does Copywriting Increase Traffic to a Website?

Copywriter 88

Copywriter Copywriting Freelance Content Creation 88

ContentWriters

OCTOBER 27, 2022

Your business has a professional website with a clear call to action, but how do you get customers to visit? SEO is called organic because it can deliver traffic to your website organically. In other words, without having to deploy paid advertising or paid search ads to generate traffic. Why is SEO called organic?

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

APRIL 14, 2021

Launching a new Google Ads search campaign is an exhilarating process. When set up and managed properly, Google Ads (previously Google Adwords) is one of the best sources for new customers. I suggest using UberSuggest, which is my own free keyword research tool. The keyword tool acts much like a thesaurus.

Landing Page 143

Landing Page Advertising Keywords Ads 143

Neil Patel

DECEMBER 4, 2020

With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself. With a few tweaks, you may reach your target audience more efficiently and bring motivated buyers to your website. PPC campaigns aren’t usually difficult to set up.

Marketing 127

Marketing Advertising Landing Page Keywords 127

The Hoth

OCTOBER 20, 2022

Many businesses wander down the road of paid ads. The ad is displayed prominently in a Google search so more people are likely to see it when searching for specific products or services. Successful ad campaigns require ongoing management and can take time before you begin to see results. Display ads. So, what is PPC?

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. This could include keyword research for SEO copywriting or understanding your target audience’s pain points. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

Smart Blogger

JULY 13, 2023

Are you ready to propel your website’s visibility to stratospheric levels? It’s a Swiss army knife packed with features that help you track your keyword performance and spy on your competitors. Let’s say you’re a bakery owner, and you’ve just launched your website. Need to brainstorm keywords ?

Digital Marketing 69

Digital Marketing Landing Page Keywords Construction 69

Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Smart Blogger

MAY 25, 2023

Picture this: an ad campaign filled with vivid images but no words, just silent messages. SEO, or Search Engine Optimization copywriting, leverages keywords — those commonly searched terms that your audience types into search engines — to improve a website’s visibility and ranking. Why is Copywriting Important?

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Smart Blogger

JULY 11, 2023

That’s sort of what SEM does for your website. SEM Basics: What You Need to Know The heart of SEM beats with three core elements: keywords, bidding, and ads. Next, they place bids on these keywords, kind of like an auction. Then Google posts those ads on SERPs. This is called “ pay-per-click advertising.”

Engineering 59

Engineering Landing Page Marketing Construction 59

Credible Content

MAY 29, 2023

Whether you’re writing for print, websites, social media, or video scripts, the fundamentals of copywriting remain consistent. Here are ten examples of where you can utilize copywriting fundamentals: Advertising Campaigns: Print ads, online banners, social media ads, and PPC campaigns.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Neil Patel

OCTOBER 7, 2021

Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. These cookies can help marketing teams understand user behaviors and ad performance, but they may feel like an intrusion of privacy for many users. Here’s how.

Marketing 123

Marketing Ad Copy Advertising Copy 123

The Creative Penn

DECEMBER 10, 2023

If we don’t like what the search engine serves up, we go back and modify our keywords to be more clear about our intention, and try again. The search engine sends traffic, either organically or through pay-per-click ads, which are placed on popular keywords and keyword phrases. Oh, the joys of book research!

Keywords 98

Keywords Advertising Text Engineering 98

Neil Patel

MARCH 16, 2021

Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. It helps you tighten your funnel and prevent leaks along the way, which can translate to more sales and less money spent on ineffective PPC ads. What exactly are PPC ads, and how can they help your business?

Brand Awareness 113

Brand Awareness Ads Keywords Education 113

Neil Patel

OCTOBER 16, 2020

Let’s consider the following statistics: Google ads produce 3.5 90% of consumers say that ads influence their purchase decisions. So if you want to use your Google ads account to its full potential, you should definitely consider hiring an AdWords consultant. billion interactions every day. End results?

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Backlinko

JUNE 2, 2023

Some of its most useful templates include video script outlines, blog idea outlines, photo post captions, and social media ad posts. When I was creating an ad with the Facebook Ad Primary Text template, I had to use three prompts. I added these details: “$9.99 You’ll never lose that much-needed ad copy again!).

Content 67

Content Landing Page Ad Copy Copy 67

BKA Content

JANUARY 19, 2023

Online Marketing Preparation Before you do any marketing online, make sure that you have a website that is fast and well-designed and that you can make changes to easily. to make updating and changing your website a breeze. Being able to make changes is essential in order to help your website with Search Engine Optimization (SEO).

Marketing 52

Marketing Search Engine Optimization Lead Generation Insurance 52

Freelance Magic

OCTOBER 19, 2022

You can use Google Trends to look at how the popularity of a keyword has grown over time. To do this, brand your social media profiles and website to position yourself as the specialist. For example, “I write ad copy for ed-tech brands.”. For example, let’s say you want to shift from copywriting to running Facebook ads.

Freelance 130

Freelance Finance Landing Page Projects 130

Neil Patel

MARCH 9, 2021

Manual and automatic ad extensions provide more content relevant to your business and to the intended goal for your campaign. If you’re wondering how manual and automatic ad extensions are different, look no further. What Is an Ad Extension? Types of Ad Extensions. Again, there are pros and cons to this as well.

Ads 104

Ads Keywords Text Ad Copy 104

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Content Hacker

DECEMBER 15, 2022

Now you have to unlock it again and scroll through the endless ads and life story from Lady Food Content Blogger to get back to the freaking 200-word recipe, somehow with grimy hands. I open the Notes app on my iPhone, get my AI recipe, and cook gloriously — without ads or interruptive stories in my face when I need them the least.

Copywriter 105

Copywriter Copywriting Writing Copy 105