Neil Patel

APRIL 19, 2021

Examples of these objectives include: website conversions app installs engagement increasing your follower base. In other words, Twitter shoulders some of the risks involved in running paid ads on their platform. Keyword Targeting. You can conduct keyword research to find seed keywords you can start with.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Grammarly

SEPTEMBER 18, 2023

Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Most copywriting relies on persuasive writing and using the right keywords in the right places. Just be sure to describe what kinds of keywords/hashtags you need and which audience you’re trying to appeal to.

Copywriter 95

Copywriter Copywriting Script Marketing Copy 95

Neil Patel

SEPTEMBER 20, 2021

Create Your Paid Ad Campaign Copy. No matter which platform you use and what your budget is, the results of your niche paid ad campaign come down to your ad copy. The key lies in making sure your ad copy is engaging , appealing, and offers enough information to drive the viewer to click.

Ads 126

Ads Ad Copy Social Media Advertising 126

Neil Patel

JANUARY 19, 2022

Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway. Lastly, the best part about focusing on local rankings is the ability to rank for a question or long-tail keyword. You want to make sure that your link is near the top.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

OCTOBER 26, 2020

Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years). Killer keyword strategies matter too. I’ll walk you through Amazon ad setup best practices, so you’ll know just what to do to get your products flying off the shelves. Why Your Business Should Use Amazon Ads. .”

Ads 119

Ads Ad Copy Electronics Keywords 119

Neil Patel

MARCH 23, 2021

Another benefit of Google Search campaigns is you can pick the keyword that triggers your search and display ad. For example, if you’re selling ‘fishing rods,’ you can decide to only show your ads when someone types the word ‘fishing rods,’ into Google. Google Search ads can also show up on a variety of other websites and apps.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

ContentWriters

OCTOBER 27, 2022

Your business has a professional website with a clear call to action, but how do you get customers to visit? SEO is called organic because it can deliver traffic to your website organically. In other words, without having to deploy paid advertising or paid search ads to generate traffic. Why is SEO called organic?

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

APRIL 7, 2021

Imagine an ad promoting clothes for the winter season or a cosmetics brand sharing products related to a current beauty trend. If a brand has a limited-time offer like free shipping or a sale, then a PPC ad could also highlight it at a specific timeframe. How do you pick keywords for this brand type? Get More Engagement.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

The Hoth

OCTOBER 20, 2022

Certain risks do come along with PPC like ad placement or a competitive keyword. So, it’s best to choose the right type of ad campaign that fits your goal. . Providers like Google Ads and Bing Ads, show your ads to people who actively search for different keywords. . Display ads.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Neil Patel

OCTOBER 7, 2021

Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign. Use Common Typos and Misspellings in Keywords. Poke Fun at Previous Mistakes.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

DECEMBER 4, 2020

With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself. With a few tweaks, you may reach your target audience more efficiently and bring motivated buyers to your website. PPC campaigns aren’t usually difficult to set up.

Marketing 127

Marketing Advertising Landing Page Keywords 127

Smart Blogger

JULY 11, 2023

That’s sort of what SEM does for your website. SEM Basics: What You Need to Know The heart of SEM beats with three core elements: keywords, bidding, and ads. Next, they place bids on these keywords, kind of like an auction. Bidding Once the golden keywords are identified, businesses place their bets on them.

Engineering 59

Engineering Landing Page Marketing Construction 59

Backlinko

JUNE 2, 2023

All you need to do is input a small amount of information, such as some keywords, and Jasper generates your content for you. When using the Blog Post Wizard tool, your templates just need a title, some keywords, and a tone of voice. You’ll never lose that much-needed ad copy again!). What I like: The fact that Copy.ai

Content 67

Content Landing Page Ad Copy Copy 67

Smart Blogger

JULY 13, 2023

Are you ready to propel your website’s visibility to stratospheric levels? It’s a Swiss army knife packed with features that help you track your keyword performance and spy on your competitors. Let’s say you’re a bakery owner, and you’ve just launched your website. Need to brainstorm keywords ?

Digital Marketing 69

Digital Marketing Landing Page Keywords Construction 69

Neil Patel

APRIL 14, 2021

I suggest using UberSuggest, which is my own free keyword research tool. The keyword tool acts much like a thesaurus. Ubersuggest will tell you how often people search these phrases, how competitive the keywords, and how much it’ll cost to advertise on each keyword. In other words, what is the intent of the keyword?

Landing Page 143

Landing Page Advertising Keywords Ads 143

Neil Patel

AUGUST 25, 2020

If it’s not clear on their website, be sure to ask questions to help you gauge this before working together. Look for indications of this on their website or ask about it if you’re unsure. You may not be able to find this information on their website, so be sure to ask questions. Do you need help with design or ad copy as well?

Agency 133

Agency Landing Page Digital Marketing Ads 133

BKA Content

JANUARY 19, 2023

Online Marketing Preparation Before you do any marketing online, make sure that you have a website that is fast and well-designed and that you can make changes to easily. to make updating and changing your website a breeze. Being able to make changes is essential in order to help your website with Search Engine Optimization (SEO).

Marketing 52

Marketing Search Engine Optimization Lead Generation Insurance 52

Neil Patel

MAY 24, 2021

If you’re running display ads (ads on third-party websites), then the publisher gets paid a percentage of what you pay Google for each click. More clicks on your ads equals more revenue for the publisher. How to Tell If Click Fraud Is Affecting Your Website. Focus on Social Media Ads.

Ads 142

Ads Landing Page Social Media Advertising 142

ContentWriters

NOVEMBER 15, 2023

This has raised a major question for many marketers: What does this mean for SEO and website performance? This article will explore the potential implications of using AI-generated content for these crucial aspects of website presence. He built a mall website with 15 pages filled with only AI-produced content optimized for SEO.

SEO 64

SEO Content Content Creation Finance 64

Neil Patel

OCTOBER 7, 2021

An upgraded version of Universal Analytics , Google Analytics 4 supports both app and website-based tracking. It helps if you use both formats (app and website), as most businesses do today. If you’ve ever run online advertising campaigns, you know the best way to get effective results is to target your ads to specific audiences.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Neil Patel

APRIL 15, 2021

The user can be on the phone with someone in two taps, reducing friction in the customer journey because they don’t have to try to find the number on the brand’s website. As the ad is designed to make the user take action, there’s also less space dedicated to copy and more dedicated to your business’ information.

Ads 109

Ads Ad Copy Copy Contractor 109

The Creative Penn

DECEMBER 10, 2023

If we don’t like what the search engine serves up, we go back and modify our keywords to be more clear about our intention, and try again. The search engine sends traffic, either organically or through pay-per-click ads, which are placed on popular keywords and keyword phrases. Let’s take sales descriptions first.

Keywords 98

Keywords Advertising Text Engineering 98

Neil Patel

OCTOBER 16, 2020

For years, Google had a problem with companies using and bidding on keywords that were unrelated to the actual keyboard they bid. It’s a dynamic variable that looks at different aspects of your ad and campaign, with each keyword having its own score that affects your ad rank and cost per click. End results?

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Neil Patel

JUNE 23, 2021

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Scan Your Competitor’s Ad Copy With Spyfu.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

MARCH 16, 2021

What exactly are PPC ads, and how can they help your business? Pay-per-click (aka PPC) ads are an online advertising model. Advertisers bid on specific keywords and only pay when a user clicks through. Here are a few of the different types of PPC ads: search result display social media video retargeting.

Brand Awareness 113

Brand Awareness Ads Keywords Education 113

Neil Patel

NOVEMBER 3, 2021

A few examples of common algorithms include search query results and sort and filter features on an e-commerce website. Marketing campaigns, social posts, ad copy, and website flow are all included in that process. That’s right, data labeling can do more than just categorize data based on keywords.

Marketing 125

Marketing Healthcare Utilities Finance 125

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. Humanize your PPC ads with images. Go Beyond Keywords. Keywords can only do so much.

Ads 81

Ads Creative Director Storytelling Advertising 81

Neil Patel

MARCH 9, 2021

By providing more data about your company, customer ratings, and links to your website , you’re creating more opportunities and generating more ways to convert your lead. The last thing to consider is your quality score and the keywords Google chooses. Otherwise, Google may think your ad copy isn’t relevant, which can hurt your CPC.

Ads 104

Ads Keywords Text Ad Copy 104

Content Hacker

JUNE 30, 2023

Let’s explore some popular options: Leverage WordPress Plugins/Themes for Online Courses The platform I recommend most for blogging, website-building, and everything that goes along with those? Be smart and sell your course from your website, a.k.a. WordPress.

Collaboration 98

Collaboration Blog Blogging Banking 98

Moz

SEPTEMBER 27, 2020

That said, content alone cannot and should not be enough for a website to rank well, but it is a pretty great starting point! It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Underperforming content: theory first.

Content 74

Content Keywords Ad Copy SEO 74

Neil Patel

OCTOBER 9, 2020

You have developed a killer website and drafted an effective marketing strategy to generate leads and drive sales. But I have no idea where to start with Google ads – in fact, I don’t know where to begin at all!”. Make no mistake, writing an attention-grabbing ad copy is an easy task – but only at the surface.

Consulting 83

Consulting Portfolio Ad Copy Recruitment 83

The Hoth

OCTOBER 31, 2022

That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. . The content AI tools produce is already SEO -optimized , with your target keywords already injected in the right spots. The best part? 4: Improve your content marketing ROI .

IT 105

IT Proofreader Writing Content 105

Neil Patel

NOVEMBER 23, 2021

Here’s the landing page you’re directed to when you click on the ad: It’s so similar to the ad design that you know you’re in the right place when you land on it. Another critical ingredient to ensuring your landing page matches your ad is to use the same keywords in both your ad copy and landing page copy.

Ads 112

Ads Landing Page Text Copy 112

Neil Patel

JULY 29, 2021

Link ads: Easy to create and build, these Reddit ads feature a link to your website or to a specific product page. Link ads need only a headline and can be created through Reddit’s self-serve advertising platform. You can also use third-party tools like Redditlist that allow you to search for keywords within communities.

Ads 110

Ads Sales Banking Advertising 110

Moz

JULY 14, 2020

Dr. Pete — Moving Targets: Keywords in Crisis. There was no way that hair salons could have predicted that “how to cut hair” was going to be an opportunity keyword. Francine walked us through the different areas of PPC automation: Bidding Ad copy Smart campaigns Keyword matching.

Brand Awareness 59

Brand Awareness Ad Copy Keywords Brand 59

Moz

JULY 14, 2020

Dr. Pete — Moving Targets: Keywords in Crisis. There was no way that hair salons could have predicted that “how to cut hair” was going to be an opportunity keyword. Francine walked us through the different areas of PPC automation: Bidding Ad copy Smart campaigns Keyword matching.

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58

Moz

JULY 14, 2020

Dr. Pete — Moving Targets: Keywords in Crisis. There was no way that hair salons could have predicted that “how to cut hair” was going to be an opportunity keyword. Francine walked us through the different areas of PPC automation: Bidding Ad copy Smart campaigns Keyword matching.

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58