The Creative Penn

AUGUST 7, 2023

In the intro, The Hotsheet useful newsletter; Book publishing is broken ; In the US, the Federal Trade Commission is about to launch the antitrust lawsuit against Amazon [ Politico ] and a thought experiment; The Authors Guild trains authors on AI tools , and so does the IPG , and so does Publishers Weekly. Ricci: Thanks, Joanna.

Ads 98

Ads Marketing Retail Publisher 98

The Creative Penn

MARCH 25, 2024

Matt Holmes gives his tips as well as insights from running my ads for my store, JFPennBooks.com. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Transcript of Interview with Matthew J.

Ads 52

Ads Marketing Sales Retail 52

Melanie Saxton

MARCH 5, 2023

The big, bold frontier of self-publishing had erupted, and the question became — How do I navigate cyberspace and build marketing opportunities? We are trained in the art and science of marketing, and in this case, within the specifics of the literary and publishing industry. That’s where professionals like me can help.

Digital Media 130

Digital Media Media Script Ad Copy 130

Backlinko

FEBRUARY 19, 2024

Ads from the highest bidders are then displayed in the SERPs when users search for these keywords. Content Frequency Analyze how often they publish new content and the consistency of their posting schedule. Analyze Historical Performance You should analyze your competitors’ click-through rates, ad spends, and conversion rates.

Ad Copy 87

Ad Copy Landing Page Social Media Keywords 87

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads. Now, what’s the importance of business ethics in PPC ads?

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Kayleigh Moore

OCTOBER 3, 2022

Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blog posts, job descriptions, and more. Moonbeam is an AI-powered tool aimed at helping speed up the blog-writing process by adding efficiency from the outlining phase all the way to the final draft.

Freelance 173

Freelance Writer Writing Social Media Copy 173

Credible Content

SEPTEMBER 19, 2022

Joseph Sugarman is one of the greatest direct marketing copywriters who started his mail-order business JS&A and sold multiple revolutionary products by publishing long ad copies that converted like crazy. Your prospective customers and clients read your copy in a highly distracted state. Confidence.

Copy 130

Copy Copywriter Copywriting Writing 130

The Creative Penn

DECEMBER 31, 2022

I am more excited than ever this year about the books I want to write and publish. If your goals are simpler — like finishing your book, or publishing for the first time, or selling 1000 copies, then fantastic! Penn — Write and publish the ‘catacomb' book, ARKANE #13, and some short stories — and maybe other fiction.

Creativity 98

Creativity Ad Copy Text Government 98

The Creative Penn

SEPTEMBER 18, 2023

With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. I was so scared of publishing it and when I was about to hit Launch on the Kickstarter back in February, my heart was hammering.

Creativity 98

Creativity Sales Retail Publisher 98

Jane Friedman

APRIL 19, 2023

They said ebooks (especially self-published ebooks) were going to kill the printed word and put traditional authors, agents, editors, and bookstores out of business. Digital publishing-on-demand was disruptive, and the industry needed to adjust and adapt. I did the same writing copy for Amazon ads. Standards will evolve.

Creativity 124

Creativity Ad Copy Copy Writer 124

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. As customers search online, paid search ads appear at the top of the results. Which Works Better?

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

FEBRUARY 18, 2021

Most of the competitive analysis tools on this list focus on SEO, social, or paid ads. You can visit the homepage and type in a competitor’s website (completely free) and immediately get information regarding organic keywords and rank, ad keywords, and traffic. SpyFu – A Tool for Keyword and Ad Monitoring. month to $399.95/month.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Make a Living Writing

APRIL 18, 2023

Whether they worked at some of the most famous ad agencies in the world, have an impressive client roster, or something else, you know they know what they are talking about. It is a true behind-the-scenes look at successful ads and how advertising agencies create successful campaigns. #2 9 – The Copywriter’s Handbook by Robert W.

Copywriter 120

Copywriter Copywriting Copy Persuasion 120

Neil Patel

APRIL 8, 2021

According to a study by HubSpot, over 30 percent of marketers say Facebook Ads provide the highest return on investment. Struggling to see ROI with your ads? It’s tough making a Facebook ad that stands out, appeals to your audience, and converts. Create Ad Mock-Ups Like a Pro. You’re not alone.

Creativity 110

Creativity Landing Page Ads Lead Generation 110

Content Writing

DECEMBER 20, 2022

It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Website Sales Copy. Cost-per-mills (CPM ads). Publishing content on online portals comes with some word limits. Copywriting. The concept of “copywriting” is still misunderstood by many. Social media Posts.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Neil Patel

MAY 14, 2021

Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? This could be anything from a blog post to a short ad.

Copywriter 143

Copywriter Copywriting Writing Script 143

Neil Patel

APRIL 5, 2023

More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. Feedly How can you see what your competitors are publishing? Keep an eye out for the top-performing ads. Organize your feeds on one platform.

Social Media 133

Social Media Keywords SEO Advertising 133

Smart Blogger

NOVEMBER 13, 2023

In this case, publishing in-depth guides on photography techniques or reviews of the latest cameras can establish your expertise and draw photography enthusiasts to your course. Leveraging a Facebook ad offers an opportunity to reach specific demographics. Suppose you’re offering online courses on digital photography.

Social Media 85

Social Media Utilities Education Digital Marketing 85

The Creative Penn

DECEMBER 10, 2023

What can authors and publishers do to ensure their books are still found in the new form of generative AI search? The search engine sends traffic, either organically or through pay-per-click ads, which are placed on popular keywords and keyword phrases. How will changes to the way people search impact book discoverability?

Keywords 98

Keywords Advertising Text Engineering 98

Content Hacker

DECEMBER 15, 2022

Now you have to unlock it again and scroll through the endless ads and life story from Lady Food Content Blogger to get back to the freaking 200-word recipe, somehow with grimy hands. I open the Notes app on my iPhone, get my AI recipe, and cook gloriously — without ads or interruptive stories in my face when I need them the least.

Copywriter 103

Copywriter Copywriting Writing Copy 103

Neil Patel

AUGUST 10, 2021

You’ve edited, edited, and edited some more—and may have even struggled through the complicated process of self-publishing. International self-publishing websites like Amazon have brutal algorithms that punish the unaware. Strategy #5: Run Targeted Ads on Social Media. Social media ads allow you to be unbelievably targeted.

Marketing 143

Marketing Social Media Sales Construction 143

Backlinko

JUNE 2, 2023

Some of its most useful templates include video script outlines, blog idea outlines, photo post captions, and social media ad posts. When I was creating an ad with the Facebook Ad Primary Text template, I had to use three prompts. I added these details: “$9.99 You’ll never lose that much-needed ad copy again!).

Content 67

Content Landing Page Ad Copy Copy 67

Neil Patel

NOVEMBER 1, 2021

Do you wish you could spend less time managing your paid ads campaign while driving the same, if not more, conversions? Performance Max campaigns are the first fully automated ad campaign of their kind. In short, you get access to Google’s entire inventory of ad space and a fully automated ad campaign with as little effort as possible.

Advertising 92

Advertising Agency Ads Creativity 92

Neil Patel

JUNE 22, 2021

It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. There’s a marketing strategy for every budget, whether you’re looking for a free social media marketing solution or you want to set aside a regular sum for paid Facebook Ads. Types of Facebook Ads. Facebook lets you choose from four main ad types.

Marketing 145

Marketing Social Media Advertising Management 145

Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

JANUARY 20, 2021

It is influenced by your Ad targeting options and can also impact organic reach. There are two major reasons Facebook organic reach continues to drop: More content: More content is being published than there is news feed space for it to be shown. Wouldn’t we be better off focusing on Facebook ads ? But it’s not so simple.

Social Media 145

Social Media Persuasion Promotion Ads 145

BKA Content

MARCH 13, 2023

The agency — which also specializes in web design and SEO — states on their site that they can write blog posts , eBooks, landing pages, ad copy, whitepapers, Amazon product descriptions and more. Award the job, manage the workflow and publish the content you receive. Content Development Pros Average Rating: 4.1/5

Website 55

Website Writing Content Script 55

Neil Patel

AUGUST 18, 2020

But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. Ads in search engine results aren’t the only type of PPC advertising. Strong PPC campaigns go beyond excellent ad copy , design, and targeting. So for every dollar you spend, you get two dollars in return. Let’s dive in!

Agency 144

Agency Landing Page Consulting Portfolio 144

BKA Content

JANUARY 19, 2023

The first is via paid traffic such as paid ads. Paid Traffic Marketing Paid traffic, also known as pay per click (PPC), is a method of marketing where you can pay to have ads targeted to your prospective customers in the hopes they will click your ad to land on your website. Which one is best? Let’s get into it.

Marketing 52

Marketing Search Engine Optimization Lead Generation Insurance 52

Backlinko

MARCH 19, 2024

It has templates and features to easily create things like ad copy, product descriptions, emails, blog posts, and more. The Best ChatGPT Alternatives at a Glance Alternative Best for Standout feature Pricing Model Google Gemini (Formerly Bard) Best for problem-solving and multimodal capabilities, competing with ChatGPT.

Architecture 84

Architecture Entertainment Utilities Search Engine Optimization 84

Content Hacker

JANUARY 10, 2024

These savvy systems enable entrepreneurs to quickly create high-quality ad copy — from catchy ad slogans right down to those crucial product descriptions — that connects with customers and drives conversions. To make sure you are publishing 100% original content that sounds like you (and not a robot!),

Content Creation 40

Content Creation Brand Content Proofreader 40

ProBlogger

JUNE 21, 2016

By ProBlogger Facebook and Instagram Ad Expert Angela Ponsford. And there’s been even more buzz around Instagram over the past 9 months, with the introduction of ads to the platform and the newsfeed algorithm that’s been rolling out since March. Instagram ads are set up from within Facebook. Getting Started. An image or video.

Ads 33

Ads Ad Copy Management Advertising 33

The Creative Penn

JANUARY 6, 2023

In the intro, publishing trends for 2023 [ Written Word Media ]; Apple AI narration ; ChatGPT into Bing [ The Verge ]; Comments on Audible [ Brandon Sanderson , Audiblegate ]; TikTok ban and problems [ Reuters , Rolling Stone ]; my Pilgrimage Kickstarter. Different ways to monetize your brand to make ads profitable. So it's weird.

Advertising 98

Advertising Marketing Ads Social Media 98

The Hoth

NOVEMBER 1, 2022

Calculating content velocity is also an integral part of healthy content management , as it lets you know how much you’re spending on its production (as well as if you’re hitting your publish dates or not). . At its most complex, it can involve hours of sorting through emails, infographics, and PPC ad copy. .

IT 98

IT Content Creation Content Copy 98

The Creative Penn

FEBRUARY 5, 2024

With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Before we get into it— Tell us a bit more about you and your background in the publishing industry. Who are you at the heart of your books?

Brand 98

Brand Social Media Publisher Publishing 98

Content Hacker

JUNE 30, 2023

Don’t yet know how you’ll create and publish content that will earn traffic, leads, and ultimately clicks on those blog CTAs? Use Paid Advertising to Sell Your Online Courses Paid advertising can be a game-changer for selling your online courses, especially when you target the right audience with Facebook Ads and Google Ads.

Collaboration 78

Collaboration Blog Blogging Banking 78

Neil Patel

APRIL 12, 2021

It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. Publish those testimonials on your site. Consider using this outline to create your case studies: Last, but far from least, if you are going to launch a PPC ad campaign , make sure you go about it the smart way.

Retail 141

Retail Marketing Landing Page Copy 141