Neil Patel

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. For mobile ads on Google, the average conversion rate is 3.48

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Jane Friedman

AUGUST 9, 2023

From April 2020 through to November 2022, I ran Facebook Ads in a way that ticked all the boxes when it came to best practices. But in December 2022, our Facebook Ads took a nose dive—sales, page reads, bestseller rank, and overall royalties all dropped. Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ).

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Neil Patel

DECEMBER 30, 2021

One of those tools is Facebook lead ads. What Are Facebook Lead Ads? Facebook lead ads allow marketers to generate leads on Facebook among users who might be looking to buy your product or services. Facebook users will then see lead ads in different site areas, including news feeds, Messenger, and even articles.

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Melanie Saxton

JANUARY 10, 2023

Your publisher or book formatter can include them wherever they belong in your manuscript. The post Adding the “Old School” to Your Autobiography or Memoir — Universal Letter Writing Week appeared first on Melanie Saxton Media. By the way, generally, works that are a hundred years old or older fall into the public domain.

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Neil Patel

JUNE 15, 2021

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points.

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The Creative Penn

JUNE 12, 2023

This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. is the CEO of AuthorMedia.com , an award-winning professional speaker, nonfiction author, and host of the Novel Marketing Podcast and the Christian Publishing Show. Thomas Umstattd Jr.

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Neil Patel

NOVEMBER 17, 2020

How can you increase the chances of the right people clicking on your ads? You need to learn how to write ad copy that converts. AI tools can help you write ad copy that produces results. 6 Ways AI Can Help You Write Good PPC Ad Copy. Many tools can help you write ad copy. I’ll show you how below.

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The Creative Penn

NOVEMBER 9, 2022

What are some of the fundamentals behind self-publishing success? James Blatch shares tips and insights as well as introducing the Launchpad course from Self Publishing Formula. He’s also the co-founder of Self-Publishing Formula, Fuse Books, Hello Books, and the co-host of The Self-Publishing Show. Show Notes.

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The Creative Penn

MARCH 25, 2024

Matt Holmes gives his tips as well as insights from running my ads for my store, JFPennBooks.com. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Transcript of Interview with Matthew J.

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The Creative Penn

AUGUST 7, 2023

In the intro, The Hotsheet useful newsletter; Book publishing is broken ; In the US, the Federal Trade Commission is about to launch the antitrust lawsuit against Amazon [ Politico ] and a thought experiment; The Authors Guild trains authors on AI tools , and so does the IPG , and so does Publishers Weekly. Ricci: Thanks, Joanna.

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Content Powered

MAY 23, 2023

You've scheduled it to be published, or you've done so already. What can you do after your blog is published to get it in front of more people? While not necessarily getting more traffic from external sources, adding your new post to your old posts as an internal link can help keep people around and engaged with your site.

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Neil Patel

JULY 9, 2021

Smart bloggers, news publishers, and digital content marketers are already tapping into this huge resource for targeted traffic and better search engine visibility. Google News is reserved for sites and blogs that publish timely, topical articles. Google News sends 6 billion clicks per month to publishers all over the world.

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The Creative Penn

DECEMBER 19, 2022

What has changed in the publishing industry over the last few years? This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. She's also an award-winning publishing commentator, writer, editor, professional speaker and teacher.

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Buffer

NOVEMBER 28, 2023

The only exception was some light proofreading before publishing. This gave me a fresh look at how content lands without the added personal perspective. I typically don’t publish every day of the week, but when I do, I get engagement. Pretty cool. That’s a result of trust built over time with my audience.

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The Creative Penn

NOVEMBER 4, 2022

Traditional publishing is not a monolithic thing. There are different kinds of publishers, and authors want different things out of a publishing deal and relationship. Georgina Cross talks about her experience with two different traditional publishers and the pros and cons of each. Welcome to the show, Georgina.

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The Creative Penn

SEPTEMBER 25, 2023

How can you create a high-quality photo book and publish it on Kickstarter? But you're not on the travel podcast today, you're on the publishing podcast. One thing about taking photos, and especially publishing photos, is about photos of people. Joanna: Yes, I feel like this is all about us becoming better publishers.

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The Creative Penn

AUGUST 14, 2023

In the intro, investment firm KKR will buy Simon & Schuster [ Publishing Perspectives ]; Subscriber Surge Giveaways [ Written Word Media ]; Key Book Publishing Paths [ Jane Friedman ]. This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system.

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Neil Patel

MARCH 17, 2021

When used properly, these ads enable your brand to gain visibility and attract more followers, click-throughs, and app downloads. But how much do Twitter ads cost? Naturally, the cost of Twitter ads varies for every marketer. Let’s start with the factors that influence the cost of your Twitter ads. Billable Actions.

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Neil Patel

APRIL 2, 2021

You can start gaining traffic through a sponsored app ad campaign. Wondering what a sponsored ad campaign is and how to run one effectively? This includes how to use a sponsored ad campaign to get traffic directly to your app through major players like the Apple App Store and Google Play. What is a Sponsored App Ad Campaign?

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Jane Friedman

AUGUST 24, 2023

I’ve had a couple of experiences over the past six months or so that have provided some intriguing glimpses at how publishing services are trying to make even just a little more money, while the behemoth Amazon dominates search and sales in self-publishing. Amazon.ca: paperback $21.09; hardcover $39.70 And on it goes like that.

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The Creative Penn

DECEMBER 3, 2023

Do you want to publish an image-heavy book like a cookbook? How can you navigate the challenges of photography, book design, and publishing choices to make the best product possible? So a lot of people do want to publish a cookery book, but let's go into each of the challenges one at a time. It's a bit strange.

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Neil Patel

OCTOBER 26, 2020

Chances are, Amazon ads spurred some of those sales. Amazon ads allow companies to pop to the top of search results. Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years). Why Your Business Should Use Amazon Ads. What Are the Amazon Ad Types? Amazon ads come in several types.

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The Creative Penn

APRIL 17, 2023

What are the most important aspects of becoming a successful publisher? Jon Barton is the founder and managing director of the award-winning independent publisher Vertebrate Publishing, as well as the author of several bestselling mountain biking guides. And that's where the publishing business came from. Jon: Hi, Jo.

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Grammarly

DECEMBER 2, 2022

Within our docs, one thing we often say is that adding the SDK to your app is fast, that adding the SDK to applications only takes a few minutes. Is adding the SDK to an application actually fast? Adding Grammarly’s SDK to a Google Site. To view the published site, select ? > > View published site.

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Neil Patel

NOVEMBER 17, 2021

Unfortunately, navigating the world of Facebook ads is not always easy. This is usually a result of not following Facebook’s guidelines on ads. When this happens, it becomes impossible for you to run Facebook ads , resulting in lost revenue and marketing opportunities. Your ads receive a high volume of negative feedback.

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Neil Patel

SEPTEMBER 13, 2021

In one freak accident, a car company advertising with Tripod purchased a banner ad on a page that was… decidedly not about cars. Everyone was trying to find the next big thing and monetize the web, yet in that moment of sheer dread, the designers at Tripod conceived the bothersome window we’ve all come to recognize: The popup ad.

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Kristi Hines

JANUARY 1, 2024

How to Make Money Online: Content Monetization Programs by Platform Apple – App Developers , Authors , News Publishers , and Podcasters Amazon – Affiliates , App Developers , Influencers , Kindle Direct Publishing , and Sellers eBay – Affiliates and Sellers Envato – Marketplace for 3D Models, Audio, Code Scripts, Graphics, Stock (..)

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ContentWriters

OCTOBER 14, 2022

Coke vs. Pepsi ads, such as blind taste tests , have become classic ads that have spawned similar campaigns for other brands. In 1900, singer and actress Hilda Clark were featured in Coke’s ads (some of which were on tin trays – an early form of practical product promotion) as the 20th century began.

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Neil Patel

APRIL 15, 2021

Google’s call-only ads make it easy for customers to call your business. This article explains what these useful ads are, how they could benefit your business, and how you can start running them today. What Are Call-Only Ads? Call-only ads, officially called “ call ads ” by Google, lets customers call you directly from Google.

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Smart Blogger

AUGUST 11, 2023

Ever wondered how to self-publish a book in today’s ever-evolving digital world? What is Self-Publishing? Self-publishing is akin to being the captain of your ship. Now, what distinguishes self-publishing from its traditional counterpart? Why Consider Self-Publishing? Well, you’re not alone.

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Neil Patel

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. But is that all mobile ads are good for? Is that even what mobile ads are best for ? Mobile ads themselves aren’t a waste of money.

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The Idea Logical Company

JUNE 5, 2023

Books usually have prices set by the publisher which determines pretty much what you’re going to pay for it, regardless of where you buy it. There are people shopping for illustrated books and children’s books where there can be value added by seeing the book up close. Price variation is limited.

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Neil Patel

FEBRUARY 4, 2020

Chances are you are either going to leverage SEO or pay for some ads. A way that didn’t take as long as SEO and didn’t cost money like paid ads. Unlike top stories, Discover doesn’t limit rankings to what’s published most recently. Just check out one of the clients of my ad agency, Neil Patel Digital.

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Content Marketing Institute

OCTOBER 28, 2017

In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers. 22:32 ): Publishers may have to “volunteer” in fight against annoying ads. This week, Robert ponders how we compare ourselves to others.

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Publishing Trends

FEBRUARY 17, 2023

­ Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. How many publishers are actually adding AI to their workflow right now? The post Top 5 Publishing Articles/Blog Posts of the Week 2/13-2/17 appeared first on Publishing Trends.

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Verblio

NOVEMBER 28, 2022

GIS), and Mondelez International (MDLZ) have all stopped posting Twitter ads. Many civic groups and advertising agencies have been urging brands to boycott the platform and warned Musk that they would pull ads if he continues to undermine Twitter’s community standards. What Does it all Mean for Online Publishing?

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Kristi Hines

JANUARY 1, 2024

The following list includes over 70 programs for artists, authors, bloggers, designers, developers, musicians, podcasters, video creators, website owners, and writers. The following list includes over 70 programs for artists, authors, bloggers, designers, developers, musicians, podcasters, video creators, website owners, and writers.

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