Remove Ad Copy Remove Ads Remove Sales Remove Utilities
article thumbnail

See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

Nick Ursborne

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products.

Ads 216
article thumbnail

How to Utilize Questions in PPC Ads to Get More Engagement

Neil Patel

How often do you see ads asking a question? Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

Utilities 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create the Best Responsive Search Ads

Neil Patel

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

Ads 140
article thumbnail

How to Build Paid Ad Campaigns Around Typos, Misspellings, and More

Neil Patel

That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before.

Ads 139
article thumbnail

What Is CTR? And How You Can Improve It

Backlinko

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. Click-through rate is a metric utilized in online advertising, email marketing, and organic search. Mobile CTR How SERP Features Affect CTR, and Vice Versa How to Improve Your CTR What Is CTR?

IT 106
article thumbnail

Marketing Funnel: The What, Why, & How (+ Key Stages)

Smart Blogger

Now, you might be wondering, how does this differ from a sales funnel ? On the other hand, the sales funnel is more focused and kicks in at the later stages of the customer journey. On the other hand, the sales funnel is more focused and kicks in at the later stages of the customer journey.

article thumbnail

How to Sell an Online Course in 5 Fundamental Steps (2024)

Smart Blogger

From leveraging sales funnels to creating an irresistible social media marketing campaign, we’ve got you covered. Leveraging a Facebook ad offers an opportunity to reach specific demographics. Paid Advertising Utilizing paid advertising , like Google Ads, can help you target those actively searching for courses in your niche.