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What Is CTR? And How You Can Improve It

Backlinko

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

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3 Fundamentals of Copywriting: Mastering the Art of Persuasive Communication

Credible Content

Enhanced Marketing and Advertising Copywriting plays a crucial role in marketing and advertising. Whether you’re writing sales pages, social media posts, email campaigns, or advertising copy, understanding the fundamentals of copywriting enables you to craft messages that resonate with your target market.

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Competitor Analysis: Core Principles and How to Conduct One

Backlinko

Gather Demographics Data With Google Analytics 4 (GA4) To collect demographic data on your target audience, you can utilize GA4. Here’s an example to give you a better grasp: Imagine there’s a website that writes a blog about advertising. They want to attract people interested in “online marketing strategies.”

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5 PPC Business Ethics Examples and Best Practices

Neil Patel

It’s no secret that competition in online advertising has become super stiff. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. The Importance of Business Ethics in PPC Ads. Don’t Advertise Misleading Products. Anything else is dishonesty.

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How to Sell an Online Course in 5 Fundamental Steps (2024)

Smart Blogger

Paid Advertising Utilizing paid advertising , like Google Ads, can help you target those actively searching for courses in your niche. A well-crafted ad for your graphic design course, appearing when someone searches for “best online graphic design courses,” can drive significant traffic to your course page.

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Things To Know Before Buying PPC

The Hoth

Have you been thinking about buying pay-per-click advertising for your business? Many businesses wander down the road of paid ads. In fact, nearly all small businesses advertise and about 45% of small businesses use PPC regularly. . In basic terms, PPC is when an advertiser pays for an advertisement each time it’s clicked.

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Local PPC: How to Optimize Your Ads So the People Come to You

The Hoth

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. Local PPC (pay-per-click) refers to paid online advertising focused on a specific local area. Of course, local PPC ads are only half the equation.

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