Backlinko

DECEMBER 21, 2023

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

IT 106

IT Ad Copy Keywords Landing Page 106

Neil Patel

MARCH 18, 2021

We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads. In their top 10 brands , you’ll find tech, retail, media and entertainment, automotive, and apparel companies. What makes Generation X so valuable?

Ads 127

Ads Ad Copy Advertising Social Media 127

Make a Living Writing

APRIL 18, 2023

Some will say social media is amazing, some will say it is a waste of time. 1 – Ogilvy on Advertising by David Ogilvy When it comes to learning about copywriting, you should always start with one of the first men who pioneered copywriting as we know it, David Ogilvy. You will also find that some contradict each other.

Copywriter 117

Copywriter Copywriting Copy Persuasion 117

Neil Patel

AUGUST 3, 2021

Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. With one of the largest advertising audiences on the internet at an estimated 2.74 billion people and a ridiculously competitive CPC of $0.43 , Facebook is one of the best places to advertise online. Are your ads enticing?

Ads 136

Ads Advertising Copy Insurance 136

Neil Patel

JUNE 9, 2021

It’s no secret that competition in online advertising has become super stiff. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. The Importance of Business Ethics in PPC Ads. Don’t Advertise Misleading Products. Anything else is dishonesty.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

MARCH 15, 2021

Instagram is a fast-growing social media platform known for appealing visuals and high-quality photos shared by individuals and companies alike. Instagram ads are paid content that show up with organic content in newsfeeds and stories. How much do Instagram ads cost to run? Is Instagram advertising suitable for your business?

Ads 104

Ads Social Media Advertising Ad Copy 104

Smart Blogger

NOVEMBER 13, 2023

From leveraging sales funnels to creating an irresistible social media marketing campaign, we’ve got you covered. Social Media Marketing On social media , it’s all about connecting and engaging with your audience. Leveraging a Facebook ad offers an opportunity to reach specific demographics.

Social Media 79

Social Media Utilities Education Digital Marketing 79

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. Social Media Posts. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Neil Patel

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. For mobile ads on Google, the average conversion rate is 3.48

Ads 142

Ads Landing Page Social Media Advertising 142

Neil Patel

JUNE 22, 2021

billion monthly active users , Facebook is the world’s most popular social media platform. It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. In other words, businesses are actively pursuing customers across this social media platform, so it makes sense to build your own presence there. With over 2.74

Marketing 145

Marketing Social Media Advertising Management 145

Smart Blogger

MAY 26, 2023

A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. Social Media Copywrite r: Engages audiences across various platforms with creative and relatable content.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

Freelance Writing Jobs

JANUARY 22, 2023

Users will reach a landing page after clicking an email link or via Google, YouTube, or a social media platform. They’re designed with one goal—to increase conversions and secure a potential sale. But the main mistake most blogs make is being too sales-heavy in their writing style.

Writing Style 75

Writing Style Script Landing Page Writing 75

The Hoth

OCTOBER 20, 2022

Have you been thinking about buying pay-per-click advertising for your business? Many businesses wander down the road of paid ads. In fact, nearly all small businesses advertise and about 45% of small businesses use PPC regularly. . In basic terms, PPC is when an advertiser pays for an advertisement each time it’s clicked.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Content Hacker

JUNE 30, 2023

We’ll discuss collaborating with niche experts, creating supplementary materials, the power of CTAs, using social media channels for promotion, and more on how to sell my course through my blog. Use Paid Advertising to Sell Your Online Courses 8. So buckle up and get ready to learn all about selling your online courses effectively!

Collaboration 98

Collaboration Blog Blogging Banking 98

Neil Patel

DECEMBER 4, 2020

With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself. For PPC to work for you , you also need to ensure your landing pages reflect the keywords you’re advertising for. Lauderdale.

Marketing 127

Marketing Advertising Landing Page Keywords 127

Intergrowth

NOVEMBER 14, 2022

Put simply, to answer the question: “What marketing expenses can we cut without sacrificing sales?”. PPC = Pay Per Click Advertising. TL;DR: any initiative where you pay for advertising space on a property you don’t own (think Facebook Ads, Google Ads, etc.) Pros and Cons of PPC Advertising.

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

Smart Blogger

AUGUST 5, 2023

The answer lies in the way they approach marketing, sales, customer service, and even product development. Knowing the difference in this area influences everything from product development to marketing and sales strategy. Understanding these key considerations can be the difference between a sale and a missed opportunity.

Ad Copy 70

Ad Copy Utilities Manufacturing Government 70

The Creative Penn

DECEMBER 10, 2023

The search engine sends traffic, either organically or through pay-per-click ads, which are placed on popular keywords and keyword phrases. This personalized approach can introduce readers to new authors and genres they might not have encountered otherwise, potentially leading to increased sales for those authors.

Keywords 98

Keywords Advertising Text Engineering 98

Neil Patel

OCTOBER 7, 2021

Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. Here are six ways you can use written mistakes to your advantage when engaging in paid advertising. If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. From social media to paid search, PPC is a smart way to see quick results. Aside from data, smart agencies partner with leading search and social media platforms.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

JANUARY 19, 2022

Local search marketing is when you promote or advertise an in-person company that conducts its business within a local market. Keep in mind, we’re not talking about paid advertisements (yet). There are many advantages to marketing to your local audience, but these are the main ones that will help you increase your sales revenue.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

JUNE 29, 2021

It applies across the board, whether you’re using paid advertising, organic reach, print, radio, TV, or anything else. If you know exactly who your target is, you’ll have a much easier time acquiring them because your ad copy, text, images, and products will speak their language. Social Media. Paid Advertising.

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

Neil Patel

APRIL 7, 2021

Imagine an ad promoting clothes for the winter season or a cosmetics brand sharing products related to a current beauty trend. If a brand has a limited-time offer like free shipping or a sale, then a PPC ad could also highlight it at a specific timeframe. How to Select Topics for PPC Ads That Won’t Get Outdated.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

MARCH 16, 2021

However, when you combine PPC with customer journey mapping, you effectively guide your potential customers through all the phases to make a sale. It helps you tighten your funnel and prevent leaks along the way, which can translate to more sales and less money spent on ineffective PPC ads. What Is Customer Journey Mapping?

Brand Awareness 113

Brand Awareness Ads Keywords Education 113

Neil Patel

DECEMBER 14, 2020

Facebook is on track to make over $60 billion in revenue this year from advertising. How do you get them to click your Facebook ads? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. Then come back to this post for a deep dive into advertising.

Ads 144

Ads Landing Page Advertising Text 144

Smart Blogger

AUGUST 11, 2023

Facebook is one of the world’s largest social media platforms. It blends crafted content, targeted advertisements, audience interaction, and brand reputation management. Every post you make, every ad you launch, and every Messenger chat you engage in is a deliberate act in this bustling metropolis to pull people into your shop.

Marketing 66

Marketing Social Media Collaboration Brand Awareness 66

Neil Patel

APRIL 28, 2021

Google offers different ways of adding images to PPC ads through Discovery ads or its image extensions option , or you could use Facebook’s carousel ads. However, plenty of other platforms allow image-rich advertising and storytelling, like Instagram, Pinterest, or YouTube. Use Social Media. Keep Testing.

Ads 81

Ads Creative Director Storytelling Advertising 81

Neil Patel

OCTOBER 16, 2020

If you get it right, AdWords could totally transform your business by driving high traffic , generating more leads and revenue, and boosting sales. Let’s consider the following statistics: Google ads produce 3.5 Advertisers can expect around 700% return on investment for all their efforts. billion interactions every day.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Neil Patel

AUGUST 10, 2021

This entails getting your book “out there,” earning an audience, and generating sales. In some cases, this might not be a problem (such as you are writing for passion), but if you want to make sales and know how to market a book, then your writing has to be informed by your research. Engage with readers on social media.

Marketing 143

Marketing Social Media Sales Construction 143

Neil Patel

JUNE 15, 2021

Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve set your budget and ad parameters and are ready to go. Direct Leads to Forms on Social Media.

Ads 142

Ads Landing Page Social Media Copy 142

BKA Content

JANUARY 19, 2023

Here are two online marketing strategies for small businesses that are guaranteed to improve lead generation, traffic and sales. For example, you can leverage the platform to help with making conversions (sales) or generating leads. Cons: PPC advertising is expensive! to make updating and changing your website a breeze.

Marketing 52

Marketing Search Engine Optimization Lead Generation Insurance 52

The Hoth

FEBRUARY 2, 2023

Their sales were high locally, but the founders were dreaming far bigger than that – they wanted to go international. By 2018, they had opened six new stores around the world, and 70% of their revenue was coming from international sales. Beyond that, you can use your customer avatar to build your sales funnel in a buyer-centric way.

Manufacturing 96

Manufacturing Consulting Construction Retail 96

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. Google Ads (formerly known as Google AdWords) is the best-known SEM platform.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

NOVEMBER 3, 2021

Marketing campaigns, social posts, ad copy, and website flow are all included in that process. To get ahead of the competition, consider analyzing competitor creatives in campaigns and advertisements. For example, learn when your competitors run a campaign on social media to keep track of seasonal trends. Optimize Prices.

Marketing 125

Marketing Healthcare Utilities Finance 125

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

ProBlogger

JULY 25, 2012

When bloggers think of online advertising, they usually think first of selling it, rather than buying it. But buying ad space can be a great traffic-generation technique if you’re careful in terms of how you go about it. So your first step is really to think about who you want to target with your advertising. social media.

Advertising 38

Advertising Entertainment Social Media Copy 38

The Creative Penn

DECEMBER 30, 2022

Yes, creatively, because I am much happier about advertising the early books in the series now. I've been selling direct since 2008 when I started online, but it's always been an afterthought for book sales. I grew my direct book sales which means a greater percentage of profit for a lower number of book sales.

Creativity 98

Creativity Pharmaceutical Projects Publisher 98