Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. It impacts your ad’s position and cost-per-click (CPC).

IT 106

IT Ad Copy Keywords Landing Page 106

Grammarly

JULY 28, 2023

For convenience, we’ve broken down the tasks into these categories: Life AI writing tasks Job search AI writing tasks Marketing AI writing tasks Creative AI writing tasks Life AI writing tasks 1 Email Concise email writing is crucial for communication, but it can also be a chore. For this, AI writing software can be a help.

Writing 95

Writing Ad Copy Text Copy 95

Smart Blogger

JUNE 14, 2023

With AI copywriting tools, you can create engaging blog posts , compelling ad copy , and catchy social media content , often with more efficiency than a human copywriter might deliver. With Copy.ai, you can enter a brief description of your campaign, and it will offer you several creative content ideas. ” 5.

Copywriter 85

Copywriter Copywriting Content Creation Ad Copy 85

Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. Why should you customize ads for a Generation X target market? However, a look at their spending tells us that this is a worthwhile audience to target in our marketing. Missteps to avoid? Use images that reflect real people and the daily lives of Gen X.

Ads 127

Ads Ad Copy Advertising Social Media 127

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. Tailored Audiences. One of the best features of Twitter advertising is that you can create tailored audiences by targeting people who follow influencers in your niche. Here’s a brief overview of each: 1. Promoted Tweets.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Ashleyn Writes

FEBRUARY 16, 2022

Podcasters, journalists, bloggers, editors, PR contacts … they’re all looking out for #1—THEIR audience. They painstakingly built & earned that audience. Think ads on any social media platform, paid placements, and some partnerships. Situation: Creative lawyer pitching to a national outlet for photographers.

Media 147

Media Copy Advertising Creativity 147

The Creative Penn

SEPTEMBER 18, 2023

She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. Disrupting my creative process with generative AI tools Disrupting my publishing and marketing process with Kickstarter and Shopify How much do I rely on Amazon for book sales and total business income? ” Ring any bells?!

Creativity 88

Creativity Sales Retail Publisher 88

Neil Patel

JULY 29, 2021

Are you searching for a new digital advertising opportunity that can help you reach new audiences and widen your overall reach? If you answered yes to that question, you should consider Reddit ads. For starters, Reddit can drastically increase your audience exposure. 5 Strategies to Use Reddit Ads to Increase Your Sales.

Ads 110

Ads Sales Banking Advertising 110

Content Writing

DECEMBER 20, 2022

Content writing is all about writing copies in the form of product descriptions, blogs, articles, e-books, flyers, emails, and brochures to describe products, services, and other collaterals in electronic form. In present times, it plays a big role in enlightening audiences about the business’s products.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Neil Patel

OCTOBER 26, 2020

Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years). Creativity, including visual pizazz, is critical in the Amazon marketplace. I’ll walk you through Amazon ad setup best practices, so you’ll know just what to do to get your products flying off the shelves. Set Your Specifics.

Ads 119

Ads Ad Copy Electronics Keywords 119

Neil Patel

FEBRUARY 17, 2021

Sales promotions and paid campaigns go hand-in-hand, which is why you likely see them all the time on paid ads. There’s no limit to what you can do with sales promotions; one of the few things that could be holding you back is your creativity. For example, which ad copy is more appealing in February? Conclusion.

Promotion 131

Promotion Sales Ad Copy Retail 131

Smart Blogger

NOVEMBER 13, 2023

Step 1: Tailor Your Marketing to Your Target Audience Before diving into specific strategies, it’s crucial to remember that effective digital marketing resonates with its target audience. Social Media Marketing On social media , it’s all about connecting and engaging with your audience.

Social Media 79

Social Media Utilities Education Digital Marketing 79

ContentWriters

NOVEMBER 15, 2023

In the past couple of years, even more advanced tools have emerged to generate entire articles, product descriptions, social media posts, books, ad copy, and more. However, while it can be well-written, AI lacks the creativity of the human mind, limiting its ability to develop unique ideas.

SEO 64

SEO Content Content Creation Finance 64

Smart Blogger

JULY 31, 2023

It’s here to aid, not replace, human creativity. Consistency : Ever had those days when the creative juices just aren’t flowing? Here are a few things to bear in mind: Lack of Creativity : While AI can mimic human language, it can’t replace human creativity. From social media captions to ad copies, Copy.ai

Blog Writer 72

Blog Writer Writer Content Creation Long Form Content 72

Neil Patel

OCTOBER 7, 2021

Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign. Creativity is an essential element of creating paid ads that work. Emotional Effect.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Smart Blogger

MAY 26, 2023

They are the wordsmiths who harness the power of language to attract, persuade, and retain audiences. They are strategists, understanding the nuances of the market and the target audience. In essence, copywriting is about evoking emotions and crafting narratives that resonate deeply with the target audience, moving them to act.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

Copywriter Collective

JANUARY 24, 2023

The copy should persuade, tell a story, and sway audiences to take a specific action. But copywriters are creatives who can manipulate language in a unique way. They can make a pretty standard ad copy sound so exciting. They must also have a creative streak to churn out a good copy.

Copywriter 52

Copywriter Copywriting Creative Director Portfolio 52

Neil Patel

AUGUST 3, 2021

Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. With one of the largest advertising audiences on the internet at an estimated 2.74 Today I’m going to show you how you can use the Ad Library to make it even better and send the conversion rates of your Facebook ads soaring.

Ads 136

Ads Advertising Copy Insurance 136

Smart Blogger

JULY 11, 2023

Identifying the right keywords isn’t just a lucky guess; it’s more of a science, requiring methodical research and a deep understanding of your target audience ‘s language and behavior. Ad Creation After the keywords are chosen and bids are placed and accepted, businesses focus on crafting irresistible ads.

Engineering 59

Engineering Landing Page Marketing Construction 59

Neil Patel

MARCH 15, 2021

Well, if this platform is popular with your target audience or your business targets the age group that uses it most, Instagram could be a very powerful tool. Get ready to put some time and effort into creating ads that fit your branding and follow Instagram’s creative best practices. Statista reports 33 percent of U.S.

Ads 104

Ads Social Media Advertising Ad Copy 104

Neil Patel

NOVEMBER 3, 2021

Marketing campaigns, social posts, ad copy, and website flow are all included in that process. For example, an algorithm can be built to categorize creative assets for various segments of your target audience. To get ahead of the competition, consider analyzing competitor creatives in campaigns and advertisements.

Marketing 125

Marketing Healthcare Utilities Finance 125

The Hoth

OCTOBER 31, 2022

As robust as these AI tools are, they still cannot replicate human creativity, emotions, or passion. . While AI tools can’t match human creativity and emotion, robots have us beat when it comes to accuracy. That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. .

IT 105

IT Proofreader Writing Content 105

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Copyhackers

SEPTEMBER 23, 2022

Idea 1: Use “voice of customer” research to target the right audience. Idea 2: Install Meta Pixel and warm up your audience before trying to sell to them. Idea 3: Merge content marketing with Meta ads to learn what your audience wants to see and hear from your brand. Idea 5: Go bigger with Lookalike Audiences.

Ads 52

Ads Copywriter Copywriting Ad Copy 52

Content Hacker

JUNE 30, 2023

Step #1 : Research well-established educators within your industry who share similar values and goals as yours, including your target audience. Step #3 : Create an original curriculum tailored explicitly towards your target audience – catering to the unique needs and challenges they face daily.

Collaboration 91

Collaboration Blog Blogging Banking 91

Neil Patel

APRIL 28, 2021

10 Ways to Humanize Your PPC Ads. Now you understand the benefits, how do you humanize your PPC ads? Understand Your Audience by Creating Personas. You’ve got a product or service to promote, but who’s your target market, and how do you humanize your PPC ads to suit them? With buyer personas. Inject Some Personality.

Ads 81

Ads Creative Director Storytelling Advertising 81

Neil Patel

DECEMBER 14, 2020

The number one mistake most marketers make with Facebook ads is not targeting them correctly. Facebook’s ad targeting options are unparalleled. You can target by demographics and create custom or lookalike audiences to target users similar to your best customers. Each option can be useful, depending on your audience.

Ads 144

Ads Landing Page Advertising Text 144

Neil Patel

AUGUST 25, 2020

The longer you’re in business, and the more campaigns you run, the more first-party data you gather about your specific audience and how they behave. Furthermore, they know how to use it to predict your audience’s buying behavior based on similar industries and past clients. Do you need help with design or ad copy as well?

Agency 133

Agency Landing Page Digital Marketing Social Media 133

Backlinko

JUNE 2, 2023

Tone settings : Adjust the tone and phrasing to suit your desired audience. Over 90 copywriting templates : This includes templates for digital ad copy, eCommerce copy, and social media content. You’ll never lose that much-needed ad copy again!). What I like: The fact that Copy.ai

Content 67

Content Landing Page Ad Copy Copy 67

Neil Patel

NOVEMBER 23, 2021

Getting your products or services in front of the right audience is becoming increasingly more challenging. This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads.

Ads 112

Ads Landing Page Text Copy 112

Neil Patel

APRIL 19, 2021

Google does mobile-first indexing mobile shopping continues to rise thinking mobile-first means thinking about the customer journey and the entire user experience mobile-first parameters could force you to be more creative and develop interactive content that is cutting edge. How to Optimize Your Mobile First PPC Ads.

Ads 73

Ads Landing Page Ad Copy Copy 73

Neil Patel

JANUARY 20, 2021

But reaching that massive audience is harder than ever before. Yes, Facebook’s ad product is one of the most intuitive and impressive that we’ve ever seen. And yes, the sophistication of the audience targeting options is every marketer’s dream. Social media marketing should show your funny or creative side like Nutella.

Social Media 145

Social Media Persuasion Promotion Engagement 145

The Creative Penn

DECEMBER 10, 2023

If you join the community, you get an extra solo Q&A show monthly, as well as behind-the-scenes videos on AI and creative business, plus, discounts, early access, and more. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. I'd love to know what you think in the comments.

Keywords 87

Keywords Advertising Text Engineering 87

BKA Content

JANUARY 19, 2023

There are several platforms that you can use to run ad campaigns including Meta (Facebook & Instagram), Google Ads , Tik Tok, and more. You have the ability to target specific keywords, audiences, interests, and behaviors depending on the platform you use. You can set different campaign goals.

Marketing 52

Marketing Search Engine Optimization Lead Generation Insurance 52

Neil Patel

APRIL 8, 2021

Struggling to see ROI with your ads? It’s tough making a Facebook ad that stands out, appeals to your audience, and converts. If you’re over throwing money at ads and not seeing your conversion rates improve, Facebook Creative Hub could be the answer to your woes. What Is Facebook Creative Hub?

Creativity 110

Creativity Landing Page Ads Lead Generation 110

The Creative Penn

APRIL 24, 2023

In the intro, Alliance of Independent Authors Indie Author Income Survey results ; Experience of book to TV show [and previous episode, Johnny B Truant's creative pivots ]; Michael Anderle expands on his AI-assisted goals [ 20Books To 50K Facebook ]; Loop earplugs. You can add it to any ad copy for any Facebook ads or Amazon ads.

Marketing 86

Marketing Publisher Publishing Publishing 86

ProBlogger

JUNE 21, 2016

When you select who you want to target, Facebook will show you an estimate of the number of people on Facebook & Instagram that you can potentially reach with your ad. You’ll also have the option to ‘Save this audience’ so that you can re-use it for future ad campaigns. Then you’ll click ‘Continue’ to set up the ad creative.

Ads 33

Ads Ad Copy Management Advertising 33