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What Is CTR? And How You Can Improve It

Backlinko

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. It impacts your ad’s position and cost-per-click (CPC).

IT 105
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These Tactical Black Friday Ad Campaign Tips Can Increase Your Revenue 200%

Neil Patel

Do Black Friday Ad Campaigns Make a Difference? You can leverage this audience interest to improve your revenue by using effective Black Friday ad campaigns. Top 8 Black Friday Ad Campaign Tips. Follow these simple yet powerful strategies to build successful Black Friday ad campaigns. Here’s how.

Ads 125
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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Define Your Target Audience It’s essential to zero in on those with a genuine interest or need for what you offer to reach your target audience. This can help you understand audience preferences and pain points. Compile a list of phrases to gain deeper insights into your audience. Helping to engage its target market.

Marketing 103
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10 Best AI Copywriting Tools in 2023: ChatGPT, Jasper, & More

Smart Blogger

With AI copywriting tools, you can create engaging blog posts , compelling ad copy , and catchy social media content , often with more efficiency than a human copywriter might deliver. From engaging blog posts and product descriptions to catchy marketing copy, it’s has got you covered.

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How to Strengthen Your Copywriting Skills

Copywriter Collective

Working on your writing skills is very important, especially if you are managing a business and have to communicate your brand’s voice or promote your products/services to your intended audiences through different channels. This means you must first find out your audience and what they expect from you.

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How to Create Stellar Niche Paid Ad Campaigns

Neil Patel

Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. However, it’s important to recognize not everyone is in your target audience. Identify/Research Your Target Audience. What does your target audience want? Don’t know where to start? Create a Buyer Persona.

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Competitor Analysis: Core Principles and How to Conduct One

Backlinko

From leveraging SEO tactics to understanding audience needs, we unpack the methods that will not only help you understand your rivals but also enable you to outmaneuver them strategically. This includes analyzing content themes and engagement tactics that resonate with the target audience.

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