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10 Clever Sales Promotions for Paid Campaigns

Neil Patel

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales.

Promotion 131
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How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign.

Ads 145
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Search Engine Marketing (SEM) in 2024: The Ultimate Guide

The Hoth

Particularly, search engine marketing involves the use of paid advertising to promote products and services. Marketers use platforms like Google Ads and Microsoft Advertising to run their SEM campaigns. The organic search results appear below the paid ads, and they’re ranked according to their quality and relevance to the search query.

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Competitor Analysis: Core Principles and How to Conduct One

Backlinko

From leveraging SEO tactics to understanding audience needs, we unpack the methods that will not only help you understand your rivals but also enable you to outmaneuver them strategically. This includes analyzing content themes and engagement tactics that resonate with the target audience.

Ad Copy 90
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How to Strengthen Your Copywriting Skills

Copywriter Collective

Working on your writing skills is very important, especially if you are managing a business and have to communicate your brand’s voice or promote your products/services to your intended audiences through different channels. This means you must first find out your audience and what they expect from you.

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What Is CTR? And How You Can Improve It

Backlinko

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. Paid CTR refers to any traffic you receive as a result of a paid promotion.

IT 106
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How to Adapt Your Writing Style for Different Content Formats

Freelance Writing Jobs

Landing Pages A landing page is created for a specific marketing campaign. Users will reach a landing page after clicking an email link or via Google, YouTube, or a social media platform. They’re designed with one goal—to increase conversions and secure a potential sale.