Neil Patel

JUNE 9, 2021

Never plagiarize other brands’ ad copy. Google’s EAT guidelines have a huge bearing on how you ethically create your PPC ad copy. Here’s what the acronym stands for and what it means to your ad copy creation: Expertise. Your ad copy must reflect your expertise in your niche or industry.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Content Writing

DECEMBER 20, 2022

Content writing is all about writing copies in the form of product descriptions, blogs, articles, e-books, flyers, emails, and brochures to describe products, services, and other collaterals in electronic form. In present times, it plays a big role in enlightening audiences about the business’s products.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

The Creative Penn

SEPTEMBER 18, 2023

With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. I was so scared of publishing it and when I was about to hit Launch on the Kickstarter back in February, my heart was hammering.

Creativity 98

Creativity Sales Retail Publisher 98

Neil Patel

AUGUST 10, 2021

You’ve edited, edited, and edited some more—and may have even struggled through the complicated process of self-publishing. This entails getting your book “out there,” earning an audience, and generating sales. International self-publishing websites like Amazon have brutal algorithms that punish the unaware.

Marketing 143

Marketing Social Media Sales Construction 143

Content Hacker

DECEMBER 15, 2022

It didn’t know about it, work from it, or write it out for my audience. Now, I wouldn’t just blindly publish on these topics. ” Get my FREE ebook, the Art of Writing for an Online Audience: Name. In this campaign specifically, I tested 100% AI-written copy against my own. Same audiences.

Copywriter 103

Copywriter Copywriting Writing Copy 103

Neil Patel

FEBRUARY 23, 2023

Start By Knowing Your Target Audience There’s no denying that LinkedIn’s advertising platform provides you with incredibly powerful targeting capabilities. Buyer personas are important for all kinds of marketing plans, especially when you need to nail down your target audience. Then segment your audience.

Ads 104

Ads Advertising Text Social Media 104

Neil Patel

JANUARY 20, 2021

But reaching that massive audience is harder than ever before. There are two major reasons Facebook organic reach continues to drop: More content: More content is being published than there is news feed space for it to be shown. Yes, Facebook’s ad product is one of the most intuitive and impressive that we’ve ever seen.

Social Media 145

Social Media Persuasion Promotion Ads 145

Neil Patel

APRIL 8, 2021

According to a study by HubSpot, over 30 percent of marketers say Facebook Ads provide the highest return on investment. Struggling to see ROI with your ads? It’s tough making a Facebook ad that stands out, appeals to your audience, and converts. Share Ad Mock-Up With Your Team. You’re not alone.

Creativity 110

Creativity Landing Page Ads Lead Generation 110

Neil Patel

JUNE 8, 2021

The best way to keep your audience reading is by jumping straight into the content promised by your headline. Write for Your Audience. You need to write with your specific audience in mind. If I tried to write for all those possible audiences, I’d likely not hit the mark for any of them. Narrow Your Article’s Focus.

Writing 145

Writing Content Government Copy 145

Neil Patel

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. The ad type you choose depends largely on your campaign goal. For example, an image is great for driving home a visually compelling CTA, whereas videos are useful for engaging audiences. With over 2.74

Marketing 145

Marketing Social Media Advertising Management 145

Neil Patel

OCTOBER 26, 2020

For any product you sell, you must complete a quick eligibility check before creating your ad. If you’re selling a product no one else offers (like a self-published book), this step is a snap. Choose Your Products for Amazon Ads. What items resonate with your audience? Take your time choosing the focal point for your ad.

Ads 119

Ads Ad Copy Electronics Keywords 119

Neil Patel

FEBRUARY 18, 2021

It supports over 40 ad networks across several different countries and allows you to track a list of your competitors. You then get an alert every time that competitor launches a new ad or publishes new content. Best Ways To Use This Tool: Listen to what your audience wants Track engagement Publish new content.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Backlinko

JUNE 2, 2023

Tone settings : Adjust the tone and phrasing to suit your desired audience. Over 90 copywriting templates : This includes templates for digital ad copy, eCommerce copy, and social media content. You’ll never lose that much-needed ad copy again!). What I like: The fact that Copy.ai

Content 67

Content Landing Page Ad Copy Copy 67

Neil Patel

DECEMBER 28, 2021

Published each year, the Google Search Trends report aggregates the highest-ranking terms for the year. If that’s the case, look for other search terms that might meet your audience’s interest in some way. The more opportunities audience members have to interact with your content, the more likely they will.

Content 115

Content Entertainment Search Engine Optimization Digital Marketing 115

Neil Patel

JUNE 15, 2021

Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve set your budget and ad parameters and are ready to go. 5 Methods to Convert Paid Ad Leads.

Ads 142

Ads Landing Page Social Media Copy 142

Content Hacker

NOVEMBER 1, 2022

Because you can’t expect readers to trust you if one minute, you’re upbeat and playful, and then suddenly you publish content that’s buttoned-up and serious. A brand voice is distinct, consistent, and directed at a target audience. What are the demographics of your target audience and how do they consume information? It’s weird.

Brand 95

Brand Content Creation Communication Social Media 95

The Creative Penn

AUGUST 7, 2023

In the intro, The Hotsheet useful newsletter; Book publishing is broken ; In the US, the Federal Trade Commission is about to launch the antitrust lawsuit against Amazon [ Politico ] and a thought experiment; The Authors Guild trains authors on AI tools , and so does the IPG , and so does Publishers Weekly. Ricci: Thanks, Joanna.

Ads 98

Ads Marketing Retail Publisher 98

Content Hacker

JANUARY 10, 2024

These savvy systems enable entrepreneurs to quickly create high-quality ad copy — from catchy ad slogans right down to those crucial product descriptions — that connects with customers and drives conversions. Say hello to more targeted campaigns as well. And personalization? Last but certainly not least is scalability.

Content Creation 40

Content Creation Brand Content Proofreader 40

Neil Patel

APRIL 5, 2023

View how your audience engages on your social media platform, allowing you to adapt your strategies. Feedly How can you see what your competitors are publishing? This convenient tool gathers information in one place, enabling you to: Track competitors’ content marketing strategies and get instant updates when they publish new content.

Social Media 133

Social Media Keywords SEO Advertising 133

The Hoth

NOVEMBER 1, 2022

Calculating content velocity is also an integral part of healthy content management , as it lets you know how much you’re spending on its production (as well as if you’re hitting your publish dates or not). . At its most complex, it can involve hours of sorting through emails, infographics, and PPC ad copy. .

IT 98

IT Content Creation Content Copy 98

Content Hacker

JUNE 30, 2023

Step #1 : Research well-established educators within your industry who share similar values and goals as yours, including your target audience. Step #3 : Create an original curriculum tailored explicitly towards your target audience – catering to the unique needs and challenges they face daily.

Collaboration 78

Collaboration Blog Blogging Banking 78

The Creative Penn

FEBRUARY 5, 2024

With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Before we get into it— Tell us a bit more about you and your background in the publishing industry. It's pleasure to be here. Thanks for having me.

Brand 98

Brand Social Media Publisher Publishing 98

The Creative Penn

MARCH 25, 2024

Matt Holmes gives his tips as well as insights from running my ads for my store, JFPennBooks.com. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. So she's got a total now of six books published.

Ads 52

Ads Marketing Sales Retail 52

Neil Patel

AUGUST 18, 2020

Furthermore, we take this information and use it to create strategic, high-profit campaigns that meet your audience where they are. . All while helping those in your audience make an informed decision to buy. Strong PPC campaigns go beyond excellent ad copy , design, and targeting. Extensive industry knowledge.

Agency 144

Agency Landing Page Consulting Portfolio 144

The Creative Penn

DECEMBER 10, 2023

What can authors and publishers do to ensure their books are still found in the new form of generative AI search? An entire industry has grown up around Search Engine Optimisation and advertising for the various sites we all use, including services for authors like Publisher Rocket , which many indie authors use for Amazon keywords.

Keywords 98

Keywords Advertising Text Engineering 98

Neil Patel

NOVEMBER 1, 2021

Unlike traditional Google Ad campaigns, Google automates the targeting and delivery of Performance Max campaigns based on the information you provide. All advertisers need to do is provide a series of ad creatives (a call to action, additional ad copy, and relevant images or videos), and Google takes care of the rest.

Advertising 92

Advertising Agency Ads Creativity 92

Neil Patel

APRIL 12, 2021

If you persuade an influencer that your product or service is worthwhile and relevant to their audience, they’ll share it with their followers. Publish those testimonials on your site. Know Your Audience and Talk to Them in Their Language. Is your website copy speaking your prospects’ language? Create Customer Profiles.

Retail 141

Retail Marketing Landing Page Copy 141

Smart Blogger

JULY 31, 2023

From social media captions to ad copies, Copy.ai The real stand-out feature is the platform’s creativity, producing compelling copies that resonate with the audience. Scalenut offers keyword planning, AI writing, content optimization, NLP-powered topic research, and publishing. can do it all.

Blog Writer 78

Blog Writer Writer Content Creation Long Form Content 78

Neil Patel

AUGUST 25, 2020

The longer you’re in business, and the more campaigns you run, the more first-party data you gather about your specific audience and how they behave. Furthermore, they know how to use it to predict your audience’s buying behavior based on similar industries and past clients. Do you need help with design or ad copy as well?

Agency 133

Agency Landing Page Digital Marketing Ads 133

The Creative Penn

JANUARY 6, 2023

In the intro, publishing trends for 2023 [ Written Word Media ]; Apple AI narration ; ChatGPT into Bing [ The Verge ]; Comments on Audible [ Brandon Sanderson , Audiblegate ]; TikTok ban and problems [ Reuters , Rolling Stone ]; my Pilgrimage Kickstarter. I published 2012 was my first book. So it's weird. Mark: Definitely.

Advertising 98

Advertising Marketing Ads Social Media 98

BKA Content

JANUARY 19, 2023

There are several platforms that you can use to run ad campaigns including Meta (Facebook & Instagram), Google Ads , Tik Tok, and more. You have the ability to target specific keywords, audiences, interests, and behaviors depending on the platform you use. You can set different campaign goals.

Marketing 52

Marketing Search Engine Optimization Lead Generation Insurance 52

The Hoth

OCTOBER 31, 2022

That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. . With all the companies out there releasing content and trying to win the same audience you are, you need a secret weapon to stand out from the crowd. . They can also summarize research materials for you in no time. .

IT 105

IT Proofreader Writing Content 105

Neil Patel

AUGUST 6, 2021

Understand Your Audience. Understanding your audience allows you to know how to craft personalized messaging and experiences at every stage of the journey. To better understand your audience, use: Audience research tools like surveys and quizzes to gather demographic and psychographic data on your target audience.

Landing Page 142

Landing Page Social Media Sales SEO 142

The Creative Penn

APRIL 24, 2023

Plus, Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing your Career by Jason Feifer; The future of publishing is now on the Dialogue Doctor podcast; Content vs connection [Jay Acunzo on Twitter ]; Why I'm focusing on being an AI-assisted artisan author; Death of an Author, from Pushkin Press.

Marketing 98

Marketing Publisher Publishing Publishing 98

Verblio

NOVEMBER 4, 2022

I’ve been playing around with Jasper a ton over the last few months, and publishing something is the only way I can justify spending all that time and I’m excited to share findings, examples, and some key learnings. Jasper is a tool that uses GPT-3 to generate content, including social media posts, ad copy, blog posts, emails, and more.

Persuasion 52

Persuasion Writer Long Form Content Engagement 52

The Creative Penn

FEBRUARY 24, 2023

From the headlines this week, “Sci-fi publisher Clarkesworld halts pitches amid deluge of AI-generated stories.” [ The Guardian ] and “Hundreds of AI-written books flood Amazon.” [ The Independent ]. Here are the highlights and the full transcript is below. But as ever, the headlines are clickbait and we need to have a more nuanced approach.

Text 98

Text Creativity Publisher Publishing 98

The Creative Penn

AUGUST 11, 2023

So first up— Tell us a bit more about you and how you got into writing and publishing. Then I saw KDP, I saw that people were self-publishing, and I thought, well, I've always wanted to write a book. You know, I think I went through like 12 revisions of that book, then I published in 2003. I started writing at a young age.

Writer 98

Writer Telecommunication Entertainment Creativity 98