Neil Patel

JUNE 9, 2021

Never plagiarize other brands’ ad copy. Google’s EAT guidelines have a huge bearing on how you ethically create your PPC ad copy. Here’s what the acronym stands for and what it means to your ad copy creation: Expertise. Your ad copy must reflect your expertise in your niche or industry.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. For example, if you’re an author, you’ll find it much easier to trust Seth Godin’s publishing advice than mine. You need a CTA button on both your ad and your landing page.

Ads 145

Ads Landing Page Ad Copy Advertising 145

The Creative Penn

SEPTEMBER 18, 2023

With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. I was so scared of publishing it and when I was about to hit Launch on the Kickstarter back in February, my heart was hammering.

Creativity 98

Creativity Sales Retail Publisher 98

Neil Patel

MAY 24, 2021

These low-quality clicks may also impact your ad score , meaning your ad gets shown less often and your CPC goes up. Click Fraud by Publishers. Your competitors benefit from click fraud by hurting you, but there’s also another player in this equation who stands to benefit directly from clicking your ad: the publisher.

Ads 142

Ads Landing Page Social Media Advertising 142

Neil Patel

FEBRUARY 18, 2021

It supports over 40 ad networks across several different countries and allows you to track a list of your competitors. You then get an alert every time that competitor launches a new ad or publishes new content. Best Ways To Use This Tool: Listen to what your audience wants Track engagement Publish new content.

Keywords 145

Keywords Agency Social Media Ad Copy 145

ContentWriters

OCTOBER 27, 2022

Therefore, it’s essential to consistently publish content that engages your customers. It’s not enough just to publish quality content; you need to ensure the content is better than your competitor’s. You can track your ad in analytics as soon as it’s launched and see how it’s performing at any time. Which Works Better?

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

OCTOBER 26, 2020

For any product you sell, you must complete a quick eligibility check before creating your ad. If you’re selling a product no one else offers (like a self-published book), this step is a snap. The first is custom, where you write concise product copy for the ad. You can only do this for one product per ad campaign.

Ads 119

Ads Ad Copy Electronics Keywords 119

Content Writing

DECEMBER 20, 2022

It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Publishing content on online portals comes with some word limits. Copywriting. The concept of “copywriting” is still misunderstood by many. Copywriting is not about storytelling or presenting descriptions in any form.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Neil Patel

MAY 14, 2021

JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. While the “human” copy generated 25 home equity applications, the AI copy generated 47. How are companies using AI copywriting? I’ll give you an example. The findings?

Copywriter 143

Copywriter Copywriting Writing Script 143

BKA Content

MARCH 13, 2023

The agency — which also specializes in web design and SEO — states on their site that they can write blog posts , eBooks, landing pages, ad copy, whitepapers, Amazon product descriptions and more. Award the job, manage the workflow and publish the content you receive. Content Development Pros Average Rating: 4.1/5

Website 55

Website Writing Content Script 55

Content Hacker

DECEMBER 15, 2022

Now, I wouldn’t just blindly publish on these topics. “With all the chatter around AI over the last few days, about 6 months ago I started playing with AI in my ad copy. In this campaign specifically, I tested 100% AI-written copy against my own. The squares circled in red were human-generated copy.

Copywriter 103

Copywriter Copywriting Writing Copy 103

Backlinko

JUNE 2, 2023

Over 90 copywriting templates : This includes templates for digital ad copy, eCommerce copy, and social media content. You’ll never lose that much-needed ad copy again!). It generates unique, fully-optimized content, ready for you to publish (after some fact-checking, of course).

Content 67

Content Landing Page Ad Copy Copy 67

Smart Blogger

NOVEMBER 13, 2023

In this case, publishing in-depth guides on photography techniques or reviews of the latest cameras can establish your expertise and draw photography enthusiasts to your course. Consider using compelling ad copy that addresses common pain points to attract beginners looking for an accessible entry into the field.

Social Media 85

Social Media Utilities Education Digital Marketing 85

The Hoth

NOVEMBER 1, 2022

Calculating content velocity is also an integral part of healthy content management , as it lets you know how much you’re spending on its production (as well as if you’re hitting your publish dates or not). . At its most complex, it can involve hours of sorting through emails, infographics, and PPC ad copy. .

IT 98

IT Content Creation Content Copy 98

Neil Patel

AUGUST 10, 2021

You’ve edited, edited, and edited some more—and may have even struggled through the complicated process of self-publishing. International self-publishing websites like Amazon have brutal algorithms that punish the unaware. Chloe Gong is an NYT bestselling author who has only recently published her first book. Author Website.

Marketing 143

Marketing Social Media Sales Construction 143

Content Hacker

JANUARY 10, 2024

These savvy systems enable entrepreneurs to quickly create high-quality ad copy — from catchy ad slogans right down to those crucial product descriptions — that connects with customers and drives conversions. To make sure you are publishing 100% original content that sounds like you (and not a robot!),

Content Creation 40

Content Creation Brand Content Proofreader 40

Neil Patel

APRIL 15, 2021

Do you know what’s great about this ad? Unlike the other two, this company has carefully tailored its ad copy , so nothing gets cut off. This ad is also a solid example of how non-urgent businesses can use call-only ads. Google’s call-only ads are flexible and appear differently on different mobile devices.

Ads 109

Ads Ad Copy Copy Contractor 109

The Creative Penn

DECEMBER 30, 2022

I launched the book direct on my Shopify store, CreativePennBooks.com and sold it exclusively direct for a month before publishing it wide. I also wrote and published two short stories. I published 67 episodes of The Creative Penn podcast in 2022, and I'm so pleased that the show still resonates after more than 13 years.

Creativity 98

Creativity Pharmaceutical Projects Publisher 98

Neil Patel

APRIL 5, 2023

Feedly How can you see what your competitors are publishing? This convenient tool gathers information in one place, enabling you to: Track competitors’ content marketing strategies and get instant updates when they publish new content. Keep an eye out for the top-performing ads. Organize your feeds on one platform.

Social Media 133

Social Media Keywords SEO Advertising 133

Neil Patel

APRIL 8, 2021

If you’re over throwing money at ads and not seeing your conversion rates improve, Facebook Creative Hub could be the answer to your woes. The platform is incredibly powerful for finding strategies the top brands are using and implementing them into your creative before you hit publish. Share Ad Mock-Up With Your Team.

Creativity 110

Creativity Landing Page Ads Lead Generation 110

Make a Living Writing

APRIL 18, 2023

Whether they worked at some of the most famous ad agencies in the world, have an impressive client roster, or something else, you know they know what they are talking about. 11 Best Copywriting Books It is time to dive into the best copywriting books out there so you can find one that works for you. #1

Copywriter 120

Copywriter Copywriting Copy Persuasion 120

The Creative Penn

DECEMBER 10, 2023

What can authors and publishers do to ensure their books are still found in the new form of generative AI search? An entire industry has grown up around Search Engine Optimisation and advertising for the various sites we all use, including services for authors like Publisher Rocket , which many indie authors use for Amazon keywords.

Keywords 98

Keywords Advertising Text Engineering 98

The Creative Penn

FEBRUARY 5, 2024

With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Before we get into it— Tell us a bit more about you and your background in the publishing industry. It's pleasure to be here. Thanks for having me.

Brand 98

Brand Social Media Publisher Publishing 98

Backlinko

MARCH 19, 2024

It has templates and features to easily create things like ad copy, product descriptions, emails, blog posts, and more. The Best ChatGPT Alternatives at a Glance Alternative Best for Standout feature Pricing Model Google Gemini (Formerly Bard) Best for problem-solving and multimodal capabilities, competing with ChatGPT.

Architecture 85

Architecture Entertainment Utilities Search Engine Optimization 85

Neil Patel

DECEMBER 28, 2021

Published each year, the Google Search Trends report aggregates the highest-ranking terms for the year. You can also perform in-depth keyword research , use popular trends in your ad copy, and find new niches to target. What Is the Google Search Trends Report?

Content 115

Content Entertainment Search Engine Optimization Digital Marketing 115

Neil Patel

JANUARY 20, 2021

There are two major reasons Facebook organic reach continues to drop: More content: More content is being published than there is news feed space for it to be shown. There are other detailed data points that come into play: How recently the post was published. How frequently the publisher posts content. Let me explain.

Social Media 145

Social Media Persuasion Promotion Ads 145

Neil Patel

FEBRUARY 23, 2023

Carousel ads: These ads feature a swipeable series of cards. Video ads: These can be published as sponsored content or through your campaign manager on LinkedIn. Here are some LinkedIn ad best practices for crafting copy: Keep it simple yet impactful; focus on how your product or services can benefit your audience.

Ads 104

Ads Advertising Text Social Media 104

BKA Content

JANUARY 19, 2023

You have to spend a lot of money to “dial in” your campaigns by testing ad copy, images, videos, and call to action verbiage. One of the best ways to accomplish content marketing is by creating informational SEO optimized blog content and publishing it within a blog or articles section on your website.

Marketing 52

Marketing Search Engine Optimization Lead Generation Insurance 52

Neil Patel

JUNE 15, 2021

Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve set your budget and ad parameters and are ready to go. Do you want them to download resources you publish?

Ads 142

Ads Landing Page Social Media Copy 142

The Hoth

OCTOBER 31, 2022

That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. . Once you run a grammatical check (which should happen automatically for generated content), you’ve got a whole post ready to publish. . Many tools have the ability to provide a detailed outline for a post within seconds.

IT 105

IT Proofreader Writing Content 105

Neil Patel

JUNE 22, 2021

Create Your Facebook Ad. Finally, choose your ad format, type in the ad copy, and enter your images or videos. Once you’re happy with the ad, click the “Publish” button to go live. Congratulations, you’ve created your first Facebook Ad! Tips for Creating Great Facebook Ads.

Marketing 145

Marketing Social Media Advertising Management 145

Neil Patel

JUNE 8, 2021

Now that a lot of people know who I am, I naturally have an advantage over lesser-known publishers. The former includes things like blogs and e-books, while the latter encompasses website and ad copy. If people know your content is well researched and authoritative, they’re more likely to click on it. Content Writing Conclusion.

Writing 145

Writing Content Government Copy 145

Smart Blogger

JULY 31, 2023

From social media captions to ad copies, Copy.ai The real stand-out feature is the platform’s creativity, producing compelling copies that resonate with the audience. Scalenut offers keyword planning, AI writing, content optimization, NLP-powered topic research, and publishing. can do it all.

Blog Writer 78

Blog Writer Writer Content Creation Long Form Content 78

Neil Patel

AUGUST 25, 2020

Do you need help with design or ad copy as well? Perhaps it’s a suggestion to improve your ad copy or headline. Choosing the best PPC agency for your business is just as important as crafting the perfect copy, designing eye-catching creatives , and publishing conversion-focused landing pages.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Content Hacker

NOVEMBER 1, 2022

Because you can’t expect readers to trust you if one minute, you’re upbeat and playful, and then suddenly you publish content that’s buttoned-up and serious. On official branding, ads, copy, and packaging, what if you saw the brand name spelled various ways, like “CocaCola” or “Coca-COLA” or “Coca cola”?

Brand 95

Brand Content Creation Communication Social Media 95

The Creative Penn

AUGUST 7, 2023

In the intro, The Hotsheet useful newsletter; Book publishing is broken ; In the US, the Federal Trade Commission is about to launch the antitrust lawsuit against Amazon [ Politico ] and a thought experiment; The Authors Guild trains authors on AI tools , and so does the IPG , and so does Publishers Weekly. Ricci: Thanks, Joanna.

Ads 98

Ads Marketing Retail Publisher 98

The Creative Penn

APRIL 24, 2023

Plus, Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing your Career by Jason Feifer; The future of publishing is now on the Dialogue Doctor podcast; Content vs connection [Jay Acunzo on Twitter ]; Why I'm focusing on being an AI-assisted artisan author; Death of an Author, from Pushkin Press.

Marketing 98

Marketing Publisher Publishing Publishing 98