Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. For example, let’s say that your organization recently introduced a new coffee brand. Improving your conversion rates? Not so much. Sounds easy enough, right? Placement #2.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Backlinko

DECEMBER 21, 2023

Improved rankings and increased traffic: While CTR isn’t a direct ranking factor used by search engines, it does communicate valuable signals about the relevance and quality of your content to search engines. It determines an ad’s usefulness and relevance for someone searching for a specific keyword.

IT 104

IT Ad Copy Keywords Landing Page 104

Backlinko

MAY 14, 2024

This includes your audience’s: Interests and buying habits Pain points Preferred methods of communication Create Buyer Personas Organize your findings into buyer personas. Create a Visual Identity Your brand’s visual identity should be a unique, memorable reflection of your business. Take baby clothes shop MiniOlie, for example.

Marketing 102

Marketing Social Media Keywords Engineering 102

Backlinko

FEBRUARY 19, 2024

Ad Copy Analysis A key part of any PPC competitor analysis involves assessing your competitors’ ad copy. When analyzing ad copy, it’s useful to ask questions like: What types of CTA do they use? When analyzing ad copy, it’s useful to ask questions like: What types of CTA do they use?

Ad Copy 88

Ad Copy Landing Page Social Media Keywords 88

Smart Blogger

AUGUST 5, 2023

These are the brands you interact with on a daily basis, like Starbucks selling you your morning cup of coffee or Amazon delivering your latest impulse buy. In contrast, B2C buyers are influenced by price, brand reputation, product reviews, and personal taste. This can take time and requires continuous communication and service.

Ad Copy 76

Ad Copy Utilities Manufacturing Government 76

Grammarly

SEPTEMBER 18, 2023

Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is copywriting? Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. 3 Branding voices Ads for lawyers don’t use the same language as ads for sports drinks.

Copywriter 94

Copywriter Copywriting Script Marketing Copy 94

Freelance Writing Jobs

JANUARY 22, 2023

In time, that curiosity can be cultivated into brand loyalty and trust. Not only can emails like this nudge undecided consumers further down the sales funnel, but they also help to generate more brand awareness too. This also works well for subscribers who aren’t interacting with your communications much.

Writing Style 75

Writing Style Script Landing Page Writing 75

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. So, strive for clear, concise language that communicates your message effectively. Discover Your Strengths by Experiment with Different Copywriting Styles There’s more to copywriting than just ad copy.

Copywriter 94

Copywriter Copywriting Persuasion Search Engine Optimization 94

The Hoth

FEBRUARY 2, 2023

To scale a business, you need to establish systems and processes that will set you up for rapid growth – such as developing your brand identity, creating a customer avatar, setting up core values, and optimizing workflows. They’re an example of a small brand that was able to scale internationally due to their tenacity and smart planning.

Manufacturing 96

Manufacturing Consulting Construction Retail 96

Copywriter Collective

MAY 3, 2024

Working on your writing skills is very important, especially if you are managing a business and have to communicate your brand’s voice or promote your products/services to your intended audiences through different channels. You cannot afford to be accused of plagiarism, as it would ruin the authority and credibility of your brand.

Copywriter 52

Copywriter Copywriting Storytelling Marketing Copy 52

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Do you need help with design or ad copy as well? Or raise brand awareness.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Smart Blogger

MAY 25, 2023

It serves as the foundation of your brand’s voice and messaging. Good copywriting breathes life into your brand, highlighting its uniqueness and showcasing its value proposition. It effectively communicates your brand’s personality, values, and promises to the audience, making it stand out in a sea of competition.

Copywriter 76

Copywriter Copywriting Copy Persuasion 76

Copywriter Collective

JANUARY 24, 2023

It is because of them that brands can put words into their communication. Whatever copy they come up with must be persuasive, educative, and interest-generating. The copy should persuade, tell a story, and sway audiences to take a specific action. If the brand uses complex sell language, it can turn off customers.

Copywriter 52

Copywriter Copywriting Creative Director Portfolio 52

Smart Blogger

AUGUST 11, 2023

It blends crafted content, targeted advertisements, audience interaction, and brand reputation management. Every post you make, every ad you launch, and every Messenger chat you engage in is a deliberate act in this bustling metropolis to pull people into your shop. What makes it such a lucrative platform for brands and businesses?

Marketing 70

Marketing Social Media Collaboration Brand Awareness 70

Neil Patel

APRIL 7, 2021

Imagine an ad promoting clothes for the winter season or a cosmetics brand sharing products related to a current beauty trend. If a brand has a limited-time offer like free shipping or a sale, then a PPC ad could also highlight it at a specific timeframe. How do you pick keywords for this brand type?

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Freelance Magic

OCTOBER 19, 2022

For example, if you want to target young working mums, you have the option of writing for recipe blogs, productivity and time management tools, and other brands that sell products and services to young, working mums. . Are there enough brands that will need your help? For example, “I write ad copy for ed-tech brands.”.

Freelance 130

Freelance Finance Landing Page Projects 130

Neil Patel

JUNE 8, 2021

You simply can’t offer advice relevant to everyone, from a one-person startup to a multinational brand. Write in Your Unique Brand Voice. Why do some brands stand out more than others through their content? The average content writer needs to have research skills and the ability to translate findings into engaging copy.

Writing 145

Writing Content Government Copy 145

Neil Patel

NOVEMBER 3, 2021

Marketing campaigns, social posts, ad copy, and website flow are all included in that process. Is it really any surprise that consumers trust other consumers more than the brands they buy? That’s why 51 percent of consumers trust user images over brand creatives, according to a survey by Olapic and Cite Research.

Marketing 125

Marketing Healthcare Utilities Finance 125

Neil Patel

APRIL 19, 2021

When it comes to getting your message across in your mobile-first PPC ad, getting right to the point is key. Short ad copy can pack a punch. Quickly introduce your brand and products or services by getting to the heart of the matter. A/B Test Your Mobile First PPC Ad Copy. What’s the pain point?

Ads 73

Ads Landing Page Ad Copy Copy 73

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. Let’s dive in, and then we’ll discuss different ways you can humanize your PPC ads.

Ads 81

Ads Creative Director Storytelling Advertising 81

Smart Blogger

JULY 11, 2023

But how do you keep up and ensure your brand remains visible in the vast digital sea? This ensures that your ads aren’t shown to people looking for budget cameras, saving you from wasted clicks. Craft Compelling Ad Copy Once you’ve got your keywords sorted, it’s time to write your ads!

Engineering 64

Engineering Landing Page Marketing Construction 64

Neil Patel

JUNE 15, 2021

Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve drafted a graphic that is the perfect balance between branding and intriguing. Maybe you’ve set your budget and ad parameters and are ready to go. How do you get those paid ad leads to actually convert?

Ads 142

Ads Landing Page Social Media Copy 142

Backlinko

MARCH 19, 2024

WriteSonic: Best for developing a distinctive brand voice. link] It’s ability to establish a unique brand voice and reuse data with an infobase Ability to personalize communication at scale Free with $19/mo pro option GPT-4 Character.AI Perplexity: Best for in-depth internet research and exploration. 1k tokens and $0.06/1k

Architecture 85

Architecture Entertainment Utilities Search Engine Optimization 85

Smart Blogger

MAY 31, 2023

These channels could range from owned media like your website or blog post , to earned media like customer reviews and social media mentions, or even paid media , think Google Ads. It’s a roadmap to increase brand awareness, engage your target audience , and ultimately, convert visitors into loyal customers.

Digital Marketing 79

Digital Marketing Marketing Brand Awareness Social Media 79

Neil Patel

MAY 14, 2021

When ads use questions effectively, potential customers may feel like the brand cares about them and isn’t simply trying to sell them something. But, you can measure data to see if your questions in PPC ads are driving people to your page. Showcase Brand Personality. Use Questions to Make a Tough Sell.

Utilities 104

Utilities Ads Engagement Agency 104

Neil Patel

OCTOBER 16, 2020

Instead, you can boost your brand awareness, get more leads, and increase sales – all at the same time! A Google AdWords consultant can improve the Quality Score for any campaigns by doing the following: Segmenting campaigns around smaller targeted ad groups to increase the relevance of ads.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Smart Blogger

JULY 6, 2023

At its core, mobile marketing works by communicating with audiences through mobile devices, typically via apps, SMS, websites, or social media. No matter where your audience is, mobile marketing ensures your brand is right there with them. But why does it matter so much? And this is just the beginning. Think of it as a virtuous cycle.

Marketing 60

Marketing Social Media Digital Marketing Brand Awareness 60

Neil Patel

APRIL 12, 2021

Have you ever looked at a really successful brand or person – a celebrity, say, or a big company – and wondered, “How on earth do they do it?”. Apple is one of those brands for me. How many brands that have completely changed the game in their niches the way Apple has? Almost everything the company puts out succeeds.

Retail 141

Retail Marketing Landing Page Copy 141

Neil Patel

AUGUST 10, 2021

But when you’re an author, you become a whole lot more than just a writer—you become a brand.” Powerful synopses are how you convince people to take a chance on an unrecognized author and build your brand evangelists for future organic marketing. Don’t be afraid to do something a little bit different with your email communication.

Marketing 143

Marketing Social Media Sales Construction 143

Neil Patel

AUGUST 6, 2021

Customer retention is a function of the experiences your customers have with your brand. Offer omnichannel customer service : Make it easy for your customers to reach you by being available on multiple communication channels. Besides the potential to earn revenue, an affiliate program makes your customers feel like part of your brand.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

AUGUST 18, 2020

They helped Lime Ricke, a swimwear brand, achieve a 5.2x Strong PPC campaigns go beyond excellent ad copy , design, and targeting. Plus, you have the benefit of communicating and coordinating with one agency rather than managing several at the same time. KlientBoost — Best for PPC management + landing page design.

Agency 144

Agency Landing Page Consulting Portfolio 144

Neil Patel

JANUARY 20, 2021

Many people use social media solely for brand awareness. It’s a social platform and your brand needs to have a human touch. Instead, use Facebook to build a community. It’s best to vary your posts to include different types of content: Brand story posts Authority building posts Lead nurture posts Personal posts.

Social Media 145

Social Media Persuasion Promotion Ads 145

Neil Patel

APRIL 22, 2021

If you ask them to buy after their first encounter with your brand, 84% of them will bounce off your site. If you plan to run a Google AdWords PPC or Facebook ad campaign, your landing page has to be ready before you write your ad copy. But, if you offer them a free trial, you can increase conversions by 328%.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Smart Blogger

OCTOBER 16, 2023

And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything. Of course, building that kind of trust starts with having a quality brand and reputation, but the words you use to describe yourself and your product or service also matter.

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98

The Creative Penn

APRIL 24, 2023

” But actually, you're growing your brand. So it's almost like, and I don't want to sound scary but I taught a lot of crisis communications, which is coming up with and having to think of all the questions. What PR does is you're using it alongside all your branding. That's development. I would never think to pitch that.”

Marketing 98

Marketing Publisher Publishing Publishing 98

Men With Pens

JANUARY 21, 2010

John writes the majority of the ad copy for Dragon Door, and he was talking to us – the new instructors, the front lines, the new faces of his marketing arm – about how to write so our audience would always understand us. &# And suddenly, I realized that I had to unlearn everything I knew about writing,&# John said.

Copywriter 56

Copywriter Copywriting Consulting Creativity 56

Moz

MAY 18, 2020

For example, our performance content team now writes SEO metas and PPC ad copy. Discuss how the brand is performing in each channel, problems the search and content experts are solving, opportunities we see, big risks or threats, and potential joint efforts, tests, or case studies.

Collaboration 71

Collaboration Content Agency Concept 71