Backlinko

FEBRUARY 19, 2024

Ad Copy Analysis A key part of any PPC competitor analysis involves assessing your competitors’ ad copy. When analyzing ad copy, it’s useful to ask questions like: What types of CTA do they use? When analyzing ad copy, it’s useful to ask questions like: What types of CTA do they use?

Ad Copy 90

Ad Copy Landing Page Social Media Keywords 90

Copywriter Collective

MAY 3, 2024

Working on your writing skills is very important, especially if you are managing a business and have to communicate your brand’s voice or promote your products/services to your intended audiences through different channels. It’s a skill that cannot be learned overnight or isn’t a god-gifted talent like many others.

Copywriter 52

Copywriter Copywriting Storytelling Marketing Copy 52

Neil Patel

JUNE 23, 2021

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Scan Your Competitor’s Ad Copy With Spyfu.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. So, strive for clear, concise language that communicates your message effectively. Discover Your Strengths by Experiment with Different Copywriting Styles There’s more to copywriting than just ad copy.

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

Freelance Writing Jobs

JANUARY 22, 2023

This also works well for subscribers who aren’t interacting with your communications much. With ad copy usually being cut off after just one line of description these days, and with mobile devices having even shorter content limits, you’re going to have to somehow communicate a lot with very few words.

Writing Style 75

Writing Style Script Landing Page Writing 75

Smart Blogger

AUGUST 5, 2023

Ad Copy Strategies B2B ad copy often utilizes industry jargon and focuses on the product’s technical aspects and benefits to appeal to an informed, professional audience. This can take time and requires continuous communication and service. In a nutshell, it’s a sniper versus shotgun approach.

Ad Copy 70

Ad Copy Utilities Manufacturing Government 70

Grammarly

JULY 28, 2023

For convenience, we’ve broken down the tasks into these categories: Life AI writing tasks Job search AI writing tasks Marketing AI writing tasks Creative AI writing tasks Life AI writing tasks 1 Email Concise email writing is crucial for communication, but it can also be a chore.

Writing 96

Writing Ad Copy Text Copy 96

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Do you need help with design or ad copy as well? Set clear goals and communicate your expectations.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Grammarly

SEPTEMBER 18, 2023

Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is copywriting? Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. We even include AI copywriting examples and sample prompts you can use yourself.

Copywriter 95

Copywriter Copywriting Script Marketing Copy 95

Content Hacker

NOVEMBER 1, 2022

Since authenticity builds trust, it’s incredibly important to communicate with customers through a relatable and genuine brand voice. It’s the unique personality and tone a brand takes on through its marketing communications. Your tone of voice is how you sound when you’re communicating with your audience.

Brand 98

Brand Content Creation Communication Social Media 98

The Hoth

FEBRUARY 2, 2023

They A/B tested their ad copy, subject lines, calls to action, images, and other types of content with their audience and stuck with what worked the most. Zevo’s senior director attributes this testing to shaping their brand communications, which led the brand to strike deals with major retailers Target and Home Depot.

Manufacturing 96

Manufacturing Consulting Construction Retail 96

Copywriter Collective

JANUARY 24, 2023

It is because of them that brands can put words into their communication. Whatever copy they come up with must be persuasive, educative, and interest-generating. The copy should persuade, tell a story, and sway audiences to take a specific action. They can make a pretty standard ad copy sound so exciting.

Copywriter 52

Copywriter Copywriting Creative Director Portfolio 52

Smart Blogger

JULY 11, 2023

This ensures that your ads aren’t shown to people looking for budget cameras, saving you from wasted clicks. Craft Compelling Ad Copy Once you’ve got your keywords sorted, it’s time to write your ads! It needs to align with your ad message and offer a smooth user experience.

Engineering 59

Engineering Landing Page Marketing Construction 59

Neil Patel

APRIL 7, 2021

How to Select Topics for PPC Ads That Won’t Get Outdated. At this point, you know the importance of creating evergreen ads, but how can you leverage it for your campaigns? Here are some tips for writing ad copy that won’t become outdated. This ad also links to a free consultation and other relevant landing pages.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

APRIL 19, 2021

When it comes to getting your message across in your mobile-first PPC ad, getting right to the point is key. Short ad copy can pack a punch. A/B Test Your Mobile First PPC Ad Copy. You should be A/B testing no matter what kind of ad you are creating, but mobile-first PPC ads can especially benefit from it.

Ads 73

Ads Landing Page Ad Copy Copy 73

Smart Blogger

MAY 25, 2023

It effectively communicates your brand’s personality, values, and promises to the audience, making it stand out in a sea of competition. Start by writing small ad copies, email subject lines, or even social media captions. It serves as the foundation of your brand’s voice and messaging. How does it prompt you to act?

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Backlinko

MAY 14, 2024

This includes your audience’s: Interests and buying habits Pain points Preferred methods of communication Create Buyer Personas Organize your findings into buyer personas. For starters, the colorful design communicates the brand’s lively visual identity. Like an email subject line, ad copy, or landing page.

Marketing 74

Marketing Social Media Keywords Engineering 74

Smart Blogger

AUGUST 11, 2023

Feedback Loops : The instant feedback from likes, comments, shares, and, most importantly, Messenger, allows brands to engage in two-way communication. Regularly check Facebook Insights and Ad Manager for metrics like click-through rates, conversion rates, and cost per action. It might be time to tweak your ad copy or visuals.

Marketing 66

Marketing Social Media Collaboration Brand Awareness 66

Neil Patel

NOVEMBER 3, 2021

Marketing campaigns, social posts, ad copy, and website flow are all included in that process. Whether you only need data annotation services or full end-to-end support, you should look for a platform with positive reviews, strong communication skills, and an established presence in the e-commerce industry.

Marketing 125

Marketing Healthcare Utilities Finance 125

Neil Patel

JUNE 15, 2021

Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve set your budget and ad parameters and are ready to go.

Ads 142

Ads Landing Page Social Media Copy 142

Smart Blogger

MAY 31, 2023

Let’s start by breaking down the main categories of digital channels: social media marketing content marketing email marketing Search Engine Optimization (SEO) Each has its unique advantages, audience, and communication style. Similarly, if your Google Ad campaign isn’t delivering the expected ROI, it’s time to dig deeper.

Digital Marketing 75

Digital Marketing Marketing Brand Awareness Social Media 75

Freelance Magic

OCTOBER 19, 2022

For example, “I write ad copy for ed-tech brands.”. Keep it as simple as “I do X for Y” to communicate your value proposition to your potential clients. To do this, brand your social media profiles and website to position yourself as the specialist. Don’t overcomplicate it. Rebrand Your Website and Social Media Profiles.

Freelance 130

Freelance Finance Landing Page Projects 130

Content Hacker

JUNE 30, 2023

Use Paid Advertising to Sell Your Online Courses Paid advertising can be a game-changer for selling your online courses, especially when you target the right audience with Facebook Ads and Google Ads. Step #1 : Identify your ideal customer profile to create highly targeted ads that resonate with them.

Collaboration 98

Collaboration Blog Blogging Banking 98

Neil Patel

APRIL 28, 2021

Communications company Edelman says , “Trust has never been more important for companies to develop and maintain.”. Working with the ad agency, Anomoly, Converse included keywords teenagers might use when searching online, like “spelling bee” or “how to talk to girls.”.

Ads 81

Ads Creative Director Storytelling Advertising 81

Backlinko

MARCH 19, 2024

link] It’s ability to establish a unique brand voice and reuse data with an infobase Ability to personalize communication at scale Free with $19/mo pro option GPT-4 Character.AI It has templates and features to easily create things like ad copy, product descriptions, emails, blog posts, and more.

Architecture 87

Architecture Entertainment Utilities Search Engine Optimization 87

Smart Blogger

FEBRUARY 11, 2023

What power words will communicate the right emotion? As a case study on applying the 4 Cs, let’s improve some ad copy on LinkedIn from Genève Invest Group : “Don’t let the losses slide” isn’t clear. I had to read the whole ad to understand what it means. What pictures would help? But it’s too valuable to leave out.

Copywriter 95

Copywriter Copywriting Writing Sales Copy 95

Backlinko

JUNE 2, 2023

Over 90 copywriting templates : This includes templates for digital ad copy, eCommerce copy, and social media content. You’ll never lose that much-needed ad copy again!). Frase also has an Attention Interest Desire Action (AIDA) template which is really handy for generating ad copy and product descriptions.

Content 67

Content Landing Page Ad Copy Copy 67

Neil Patel

OCTOBER 16, 2020

A Google AdWords consultant can improve the Quality Score for any campaigns by doing the following: Segmenting campaigns around smaller targeted ad groups to increase the relevance of ads. Once you figure out your objectives, make sure that you clearly communicate it with the prospects. Creating laser-targeted landing pages.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Smart Blogger

JULY 6, 2023

At its core, mobile marketing works by communicating with audiences through mobile devices, typically via apps, SMS, websites, or social media. A/B test different elements, like ad copy or the timing of your push notifications, to see what resonates best with your audience. But why does it matter so much?

Marketing 57

Marketing Social Media Digital Marketing Brand Awareness 57

Neil Patel

MAY 14, 2021

How can you utilize questions when making your PPC ads? There are brand messages which are easy to communicate, like “Buy now to get 70 percent off your first order,” or “Sign up to get free access to our course.” There’s nothing wrong with adding questions every now and then. Use Questions to Make a Tough Sell.

Utilities 104

Utilities Ads Engagement Agency 104

Neil Patel

AUGUST 10, 2021

Here’s how to market a book through social media ads: use your market research to narrow in on your target audience utilize video to boost engagement build specific landing pages that reflect your ad copy explore different platforms keep an eye on your analytics and find ways to optimize. Mailing List.

Marketing 143

Marketing Social Media Sales Construction 143

Moz

SEPTEMBER 27, 2020

Just by paying close attention to what Google has been communicating to webmasters in the last few years, it’s clear that they’ve put a strong emphasis on “content” as a decisive ranking factor. Puns aside, this post aims to help you figure out potential causes of your underperforming content and how to improve it.

Content 74

Content Keywords Ad Copy SEO 74

Smart Blogger

OCTOBER 16, 2023

And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything. Nearly every headline on the cover is either blatantly or indirectly about sex. As a writer (or marketer ), you can use words that inspire lust to make almost anything intriguing.

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98

The Creative Penn

FEBRUARY 5, 2024

Joanna: So if we can identify that, how can we communicate that to readers in a more scalable manner? What we've concentrated on a lot in the indie community has been keywords, and categories, and ad copy, and cover design as well. So it's kind of trying to tie all of that together.

Brand 98

Brand Social Media Publisher Publishing 98

Neil Patel

JANUARY 20, 2021

You can use Facebook Messenger bots to communicate and provide value to customers. Your page will be less promotional which is what Facebook’s algorithm favors Personalize your ad copy for different segments of your audience. Head to Ads Manager, then follow these steps from Facebook. Have top-notch customer service.

Social Media 145

Social Media Persuasion Promotion Ads 145

The Creative Penn

MARCH 25, 2024

To have a more direct channel of communication to every reader, to be able to nurture the relationship with every reader a lot more than we can with the likes of Amazon. So I'm not using the copy straight from AI as it is, I am editing and tweaking quite a bit. People are like, why did you do it then? Matthew: Why did we do it?

Ads 52

Ads Marketing Sales Retail 52

Neil Patel

DECEMBER 11, 2020

No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. You can also use varying headlines on multiple ads with attention-getting buzzwords and change them as language evolves. If it needs explaining, it doesn’t belong in an ad.

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137