Smart Blogger

JANUARY 22, 2024

But first, let’s clear up a common question: what exactly is a marketing funnel? Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms.

Marketing 95

Marketing Persuasion Social Media Brand Awareness 95

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. For example, let’s say that your organization recently introduced a new coffee brand. Doing this reassures a potential customer who’s still skeptical about your brand.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

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Copywriter Copywriting Electronics Writing 94

Smart Blogger

MAY 25, 2023

Content writing is typically more informational and educational, creating long-form content like blog posts or articles designed to inform or entertain the reader. It serves as the foundation of your brand’s voice and messaging. Copywriting is more than just decorating your advertisements with words. Nightmare, right?

Copywriter 76

Copywriter Copywriting Copy Persuasion 76

Neil Patel

MARCH 18, 2021

What brands does Generation X like right now? In their top 10 brands , you’ll find tech, retail, media and entertainment, automotive, and apparel companies. Ensure your website is clear, up-to-date, accurate, and full of reassuring information and reviews. Create Ads That Appeal Specifically to Generation X.

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Ads Ad Copy Advertising Social Media 127

Neil Patel

SEPTEMBER 20, 2021

For instance, the team behind Tinder, a popular dating service, may market themselves to young adults who feel lonely by positioning their brand as a way to meet new people and form meaningful connections. The right paid media format will depend on your target audience research, budget, campaign goals, and brand.

Ads 126

Ads Ad Copy Social Media Advertising 126

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. People trust ethical brands as they’re authentic and transparent. As a marketer, put people before clicks (and profits).

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Smart Blogger

JULY 13, 2023

SEMRush Ever wished for an all-rounder SEM tool, like the Swiss Army knife of digital marketing ? It’s like a one-stop-shop where you get keyword research, competitor analysis, SEO, PPC, and content marketing tools under one roof. You want to make bulk changes to your ads, copy, or even the structure of your campaigns?

Digital Marketing 75

Digital Marketing Landing Page Keywords Construction 75

Smart Blogger

MAY 26, 2023

For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. Content writing aims to inform, entertain, or inspire, often part of a content marketing strategy. The digital age has ushered in a growing need for quality copywriters. While both involve writing, they serve different purposes.

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Copywriter Copywriting Persuasion Freelance Copywriting 80

Neil Patel

DECEMBER 28, 2021

As marketers, we’re constantly attuned to Google’s ever-changing algorithm, keeping an eye toward shifts in prioritization and SERPs. While these searches can entertain, they can also inform your content strategy, by helping you create content that users are likely to be interested in. For example, we searched “digital marketing.”.

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Content Entertainment Search Engine Optimization Digital Marketing 115

Neil Patel

AUGUST 25, 2020

Without this essential set of information, you’ll have a hard time making an educated decision. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand.

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Agency Landing Page Digital Marketing Ads 133

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. This will help customers connect with your brand better.

Marketing 123

Marketing Ad Copy Advertising Copy 123

ContentWriters

OCTOBER 27, 2022

Creating organic SEO requires developing high-quality content that provides useful information. This update is designed to rank relevant, valuable content higher and reduce duplicate information. Most digital marketing experts recommend using both paid search and organic SEO techniques– integrated and strategically aligned.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

FEBRUARY 23, 2023

For instance, you might look up a digital marketing agency, like Fresh Egg. Scroll along to ‘Ads’ on the end and click. If there are live ads running, you can see them from there. These tools give you insights into what content is working and enable you to make informed decisions regarding future content.

Ads 104

Ads Advertising Text Social Media 104

Neil Patel

APRIL 5, 2023

What are the right tools to get this information? More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. Finally, how will you leverage these insights to elevate your business? Type in a website of your choice.

Social Media 133

Social Media Keywords SEO Advertising 133

Neil Patel

MARCH 10, 2023

Amongst our recommendations, we noticed that this brand was not utilizing the 130+ characters in their product titles. And yet, for anyone that knows Amazon, a vendor manager might not be truly informed of what best for SEO on their own platform. Maybe they mean like this brand? Instead, write for readability.

Writing 72

Writing Electronics Utilities Keywords 72

Neil Patel

AUGUST 18, 2020

PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. Furthermore, we take this information and use it to create strategic, high-profit campaigns that meet your audience where they are. . All while helping those in your audience make an informed decision to buy.

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Agency Landing Page Consulting Portfolio 144

Smart Blogger

JULY 11, 2023

As a marketer, you know the landscape is constantly shifting, and staying on top of trends is key. But how do you keep up and ensure your brand remains visible in the vast digital sea? Start a Google Ads Account Your first step into SEM is creating a Google Ads account. You’ve come to the right place!

Engineering 64

Engineering Landing Page Marketing Construction 64

Neil Patel

FEBRUARY 17, 2021

For example, which ad copy is more appealing in February? As with this example, seasonal sales promotions make your ad copy relevant, allowing you to capitalize on the buzz surrounding seasonal change. One method that’s particularly useful for promoting your loyalty program and rewarding your customers is email marketing.

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Promotion Sales Ad Copy Retail 131

Smart Blogger

AUGUST 5, 2023

These are the brands you interact with on a daily basis, like Starbucks selling you your morning cup of coffee or Amazon delivering your latest impulse buy. In contrast, B2C buyers are influenced by price, brand reputation, product reviews, and personal taste. But why does it matter whether a company operates in a B2B or B2C manner?

Ad Copy 76

Ad Copy Utilities Manufacturing Government 76

Neil Patel

JANUARY 19, 2022

Nearly half of all Google searchers are looking for local information. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? This is one of the best ways to use local search marketing. Just don’t do it.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

JUNE 22, 2021

billion users access Facebook at least once per day, and at least 17 percent of users join Facebook to connect with brands and products. You can help them discover your brand by advertising effectively on Facebook. Types of Facebook Ads. Facebook lets you choose from four main ad types. Choose Your Ad Objective.

Marketing 145

Marketing Social Media Advertising Management 145

The Hoth

OCTOBER 20, 2022

Paid search marketing is one of the most commonly used types of PPC. Providers like Google Ads and Bing Ads, show your ads to people who actively search for different keywords. . You’re able to set up campaigns by writing an ad copy , selecting the right keywords, and choosing a landing page for your website. .

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Backlinko

AUGUST 16, 2023

It’s mostly used by digital marketers to improve their online search performance through keyword research and competitive intelligence. The information on this graph allows you to compare the trajectory of your competitors with your own site’s progress. Let’s go! What Is SpyFu?

Ad Copy 63

Ad Copy Keywords Projects Advertising 63

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. If you ask them to buy after their first encounter with your brand, 84% of them will bounce off your site. The benefit to its users is access to the best information. Not all call to action messages are created equal.

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Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

FEBRUARY 18, 2021

You can visit the homepage and type in a competitor’s website (completely free) and immediately get information regarding organic keywords and rank, ad keywords, and traffic. Best Ways to Use This Tool: Get organic keywords and ranks of competitors Get ad keywords and traffic numbers of competitors Look at data in a graphic format.

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Keywords Agency Social Media Ad Copy 145

Moz

NOVEMBER 2, 2020

To ensure your local business is ready to welcome the maximum number of shoppers on the big day, check these off your list: Do a quick audit of your website to be sure all contact information and hours of operation are current and accurate for each location of your business. Share-worthy Buy Local statistics. We hope to see you again soon!”.

Marketing 71

Marketing Agency Education Food 71

Smart Blogger

OCTOBER 16, 2023

Email marketing messages, copywriting , infographics, step-by-step tutorials, sales pages, inspirational quotes , content marketing , case studies , calls to action , testimonials , tweets , and other social media posts are all designed to influence the reader (and prospective customers) in some way. Graphic, yes, but also true.

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Persuasion Copywriter Copywriting Freelance 98

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Moz

MAY 18, 2020

For example, our performance content team now writes SEO metas and PPC ad copy. We solve digital marketing problems faster by pooling our knowledge. Now that you are going into the process of integrating other teams informed on the risks and rewards, here are tactical tips to get it right. Announce change quickly.

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Collaboration Content Agency Concept 71