Smart Blogger

JULY 6, 2023

In the constantly evolving world of digital marketing, have you considered the power of mobile marketing? From hyper-targeted ads to personalized content, mobile marketing is your golden ticket to explosive growth. What is Mobile Marketing? Let’s dive deeper into the fascinating world of mobile marketing!

Marketing 57

Marketing Social Media Digital Marketing Brand Awareness 57

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

Ad Copy 90

Ad Copy Landing Page Social Media Keywords 90

Smart Blogger

JULY 11, 2023

Want to supercharge your online presence with search engine marketing (SEM)? As a marketer, you know the landscape is constantly shifting, and staying on top of trends is key. But how do you keep up and ensure your brand remains visible in the vast digital sea? You’ve come to the right place! Let’s get started!

Engineering 59

Engineering Landing Page Marketing Construction 59

The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. Don’t get us wrong; they’re still two of the most effective marketing channels that exist online and will continue to be for many years to come. Why is SEO effective for digital marketing?

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Why should you target Gen X in marketing? Spending power is one reason.

Ads 127

Ads Ad Copy Advertising Social Media 127

Smart Blogger

JULY 13, 2023

With the right tools, you can optimize your campaigns, dive deep into analytics, and turn your marketing goals into realities. It’s not just about merely surviving, it’s about thriving as a marketer, no matter the external situation. SEMRush Ever wished for an all-rounder SEM tool, like the Swiss Army knife of digital marketing ?

Digital Marketing 69

Digital Marketing Landing Page Keywords Construction 69

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. An ethical marketer builds their PPC campaigns based on both moral and business perspectives.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Grammarly

SEPTEMBER 18, 2023

Marketers and advertisers can use AI copywriting to save time and money. Copywriting is commercial writing used in marketing, mainly to attract customers. Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script.

Copywriter 95

Copywriter Copywriting Script Marketing Copy 95

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. It’s a huge, ready-made market, with nearly 3 billion active monthly users, according to DataReportal. A great way to start is with a conversion-based Facebook ad campaign.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

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Copywriter Copywriting Electronics Writing 94

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. For example, if you’re writing about digital marketing, research the latest trends and statistics to back up your claims. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

Neil Patel

SEPTEMBER 20, 2021

Instead, you need to find your “ideal” users and create stellar niche paid ad campaigns to convert them. Paid Media Vs. Owned Media Vs. Earned Media in Niche Markets. It is easy to confuse the terms (paid media, owned media, and earned media), as they all pertain to marketing, but address different types of ads.

Ads 126

Ads Ad Copy Social Media Advertising 126

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. This scenario illustrates the essential role copywriting plays in marketing. It serves as the foundation of your brand’s voice and messaging. To inspire action.

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Smart Blogger

MAY 26, 2023

They are strategists, understanding the nuances of the market and the target audience. For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. Content writing aims to inform, entertain, or inspire, often part of a content marketing strategy. Think blog posts , articles, ebooks.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

Neil Patel

OCTOBER 7, 2021

If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. It Humanizes Your Brand.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

DECEMBER 28, 2021

As marketers, we’re constantly attuned to Google’s ever-changing algorithm, keeping an eye toward shifts in prioritization and SERPs. For marketers, that data can be gold. While a blog post about the permanence of the cottagecore aesthetic might be popular, this topic may not align with your brand.

Content 115

Content Entertainment Search Engine Optimization Digital Marketing 115

Freelance Magic

OCTOBER 19, 2022

A niche is a focused segment of a broader market, usually tailored to a specific demographic. Put simply, a niche is a sub-category and a specialized subject of a bigger market. In other words, you no longer do “everything” for “everyone” and provide a specific service to a specific market. 3 Major Benefits of Choosing a Niche.

Freelance 130

Freelance Finance Landing Page Projects 130

The Hoth

JANUARY 31, 2023

That’s why a local PPC strategy is such an effective digital marketing tool for smaller companies and local businesses. Of course, local paid search campaigns are like any other digital marketing strategy in that they require intelligent tactics and proper optimization to find sustainable success.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

AUGUST 11, 2021

A high click-through rate means that a lot of people are seeing the ad, clicking it, and converting. That’s a high-performing ad. If you get a lot of impressions or clicks, but little conversions, it could mean your ad copy is good but the product or service you’re selling doesn’t align with the ad. Bad Ad Copy.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. After all, LinkedIn has become a brilliant social media marketing tool where 66.8 However, smart marketers know that LinkedIn is the place to go for B2B networking. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices.

Ads 104

Ads Advertising Text Social Media 104

ContentWriters

OCTOBER 27, 2022

To drive web traffic through search marketing, you can choose between two major categories: paid search and organic SEO. Paid Search is also called search engine marketing (SEM) and pay-per-click (PPC). It utilizes paid advertising on search engines like Google where marketers bid for top-performing keywords. Which Works Better?

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Moz

NOVEMBER 2, 2020

Today, I’m urging every business owner and marketer to consider dedicating space to a concerted educational campaign on the topic on their websites, social profiles, local business listings, reviews, and real-world interfaces. Mention was made of the famous Nike ad featuring abolitionist, Colin Kaepernick. Just do it.

Marketing 71

Marketing Agency Education Food 71

Smart Blogger

AUGUST 5, 2023

These are the brands you interact with on a daily basis, like Starbucks selling you your morning cup of coffee or Amazon delivering your latest impulse buy. The answer lies in the way they approach marketing, sales, customer service, and even product development. But why does it matter whether a company operates in a B2B or B2C manner?

Ad Copy 70

Ad Copy Utilities Manufacturing Government 70

Neil Patel

FEBRUARY 17, 2021

Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. What Are Attractive Sales Promotions for Paid Ads? Sales promotions are a marketing device designed to boost sales and convert potential customers into actual buyers. 10 Sales Promotion Ideas for Paid Marketing Campaigns.

Promotion 131

Promotion Sales Ad Copy Retail 131

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

APRIL 5, 2023

If your competitors are doing well, it shows there’s a market, right? It also demonstrates effective marketing to your ideal customers and getting great returns. However, their insights can be so valuable that you might consider such tools an essential piece of the complex marketing pie. That’s where you’re wrong.

Social Media 133

Social Media Keywords SEO Advertising 133

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. Let’s dive in, and then we’ll discuss different ways you can humanize your PPC ads.

Ads 81

Ads Creative Director Storytelling Advertising 81

The Hoth

FEBRUARY 2, 2023

To scale a business, you need to establish systems and processes that will set you up for rapid growth – such as developing your brand identity, creating a customer avatar, setting up core values, and optimizing workflows. They’re an example of a small brand that was able to scale internationally due to their tenacity and smart planning.

Manufacturing 96

Manufacturing Consulting Construction Retail 96

Copywriter Collective

JANUARY 24, 2023

You see, copywriters play a critical role in the marketing department. It is because of them that brands can put words into their communication. Whatever copy they come up with must be persuasive, educative, and interest-generating. The copy should persuade, tell a story, and sway audiences to take a specific action.

Copywriter 52

Copywriter Copywriting Creative Director Portfolio 52

Neil Patel

MARCH 10, 2023

Amongst our recommendations, we noticed that this brand was not utilizing the 130+ characters in their product titles. Due to a lot of the conventional wisdom out there, brands and professionals have been instructed to utilize as many of those characters as possible. Maybe they mean like this brand?

Writing 72

Writing Electronics Utilities Keywords 72

The Hoth

OCTOBER 20, 2022

What are The Different Types of PPC Marketing? Successful ad campaigns require ongoing management and can take time before you begin to see results. Certain risks do come along with PPC like ad placement or a competitive keyword. So, it’s best to choose the right type of ad campaign that fits your goal. .

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Intergrowth

NOVEMBER 14, 2022

One of those audits involves marketing. Put simply, to answer the question: “What marketing expenses can we cut without sacrificing sales?”. Marketers: brace yourselves. Most growing businesses rely on two primary channels for new customer acquisition in their digital marketing strategy: SEO and PPC.

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. Ready to craft magnetic copy for your ads?

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Backlinko

AUGUST 16, 2023

It’s mostly used by digital marketers to improve their online search performance through keyword research and competitive intelligence. Plus, you can include or exclude keywords from your searches which is great for excluding branded terms. Let’s go! What Is SpyFu? Then, choose the type of report you want.

Ad Copy 64

Ad Copy Keywords Projects Advertising 64

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Smart Blogger

OCTOBER 16, 2023

Authors, freelance writers , copywriters , and content marketers use “power words” to spice up their content and compel audiences to take action. And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything. Clear as mud?

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98