Smart Blogger

JULY 6, 2023

In the constantly evolving world of digital marketing, have you considered the power of mobile marketing? From hyper-targeted ads to personalized content, mobile marketing is your golden ticket to explosive growth. What is Mobile Marketing? Let’s dive deeper into the fascinating world of mobile marketing!

Marketing 57

Marketing Social Media Digital Marketing Brand Awareness 57

Neil Patel

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. If you’re new to Facebook marketing, let me walk you through using the tools available to your advantage. What Is Facebook Marketing? Collection Ads.

Marketing 145

Marketing Social Media Advertising Management 145

The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. Don’t get us wrong; they’re still two of the most effective marketing channels that exist online and will continue to be for many years to come. Why is SEO effective for digital marketing?

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SEO Search Engine Optimization Landing Page Keywords 98

Smart Blogger

JULY 13, 2023

With the right tools, you can optimize your campaigns, dive deep into analytics, and turn your marketing goals into realities. It’s not just about merely surviving, it’s about thriving as a marketer, no matter the external situation. SEMRush Ever wished for an all-rounder SEM tool, like the Swiss Army knife of digital marketing ?

Digital Marketing 69

Digital Marketing Landing Page Keywords Construction 69

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

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Copywriter Copywriting Electronics Writing 94

Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Why You Should Target Generation X Through Paid Ads. Missteps to avoid?

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Ads Ad Copy Advertising Social Media 127

Smart Blogger

NOVEMBER 13, 2023

The digital education market is booming, and standing out as an online course creator can be daunting. From leveraging sales funnels to creating an irresistible social media marketing campaign, we’ve got you covered. Suppose you’re offering online courses on digital photography. But fear not!

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Social Media Utilities Education Digital Marketing 79

Neil Patel

AUGUST 11, 2021

A high click-through rate means that a lot of people are seeing the ad, clicking it, and converting. That’s a high-performing ad. If you get a lot of impressions or clicks, but little conversions, it could mean your ad copy is good but the product or service you’re selling doesn’t align with the ad. Bad Ad Copy.

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Ads Management Landing Page Ad Copy 144

Neil Patel

SEPTEMBER 20, 2021

Instead, you need to find your “ideal” users and create stellar niche paid ad campaigns to convert them. Paid Media Vs. Owned Media Vs. Earned Media in Niche Markets. It is easy to confuse the terms (paid media, owned media, and earned media), as they all pertain to marketing, but address different types of ads.

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Ads Ad Copy Social Media Advertising 126

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. An ethical marketer builds their PPC campaigns based on both moral and business perspectives. Don’t Plagiarize.

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Ad Copy Landing Page Advertising Ads 120

Smart Blogger

MAY 26, 2023

They are strategists, understanding the nuances of the market and the target audience. Content writing aims to inform, entertain, or inspire, often part of a content marketing strategy. Why Consider Becoming a Copywriter? ​​ Every business, every brand, every entity with a digital presence needs compelling content.

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Copywriter Copywriting Persuasion Freelance Copywriting 74

Grammarly

SEPTEMBER 18, 2023

Marketers and advertisers can use AI copywriting to save time and money. Copywriting is commercial writing used in marketing, mainly to attract customers. Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script.

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Copywriter Copywriting Script Marketing Copy 96

Neil Patel

DECEMBER 28, 2021

As marketers, we’re constantly attuned to Google’s ever-changing algorithm, keeping an eye toward shifts in prioritization and SERPs. For marketers, that data can be gold. For example, I might write about how to maintain mental health as a remote digital marketer or how to help your remote team maintain their mental health.

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Content Entertainment Search Engine Optimization Digital Marketing 115

Neil Patel

AUGUST 25, 2020

PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. They use what they already know and what they learn about your target market to develop high-yield campaigns. There’s no right or wrong marketing channel. Do you need help with design or ad copy as well?

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Agency Landing Page Digital Marketing Social Media 133

ContentWriters

OCTOBER 27, 2022

To drive web traffic through search marketing, you can choose between two major categories: paid search and organic SEO. Paid Search is also called search engine marketing (SEM) and pay-per-click (PPC). It utilizes paid advertising on search engines like Google where marketers bid for top-performing keywords. Which Works Better?

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Moz

NOVEMBER 2, 2020

Today, I’m urging every business owner and marketer to consider dedicating space to a concerted educational campaign on the topic on their websites, social profiles, local business listings, reviews, and real-world interfaces. Marketers: you’ve spent your careers developing incredible publicity skills! Just do it.

Marketing 71

Marketing Agency Education Food 71

Neil Patel

OCTOBER 7, 2021

If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. We all make mistakes. It’s part of being human.

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Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

FEBRUARY 17, 2021

Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. What Are Attractive Sales Promotions for Paid Ads? Sales promotions are a marketing device designed to boost sales and convert potential customers into actual buyers. 10 Sales Promotion Ideas for Paid Marketing Campaigns.

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Promotion Sales Ad Copy Retail 131

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

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Ads Ad Copy Copy Keywords 140

Smart Blogger

AUGUST 5, 2023

The answer lies in the way they approach marketing, sales, customer service, and even product development. Knowing the difference in this area influences everything from product development to marketing and sales strategy. Audience Targeting When it comes to marketing, B2B usually targets a niche market with a specific set of needs.

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Ad Copy Utilities Manufacturing Government 70

Intergrowth

NOVEMBER 14, 2022

One of those audits involves marketing. Put simply, to answer the question: “What marketing expenses can we cut without sacrificing sales?”. Marketers: brace yourselves. Most growing businesses rely on two primary channels for new customer acquisition in their digital marketing strategy: SEO and PPC.

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

Content Hacker

JUNE 30, 2023

In this post, we’ll cover everything from choosing the perfect platform to marketing strategies that will help you, too, sell your course like hotcakes. Market Your Course Effectively 5. Thinkific – Another user-friendly platform that provides course creators with a wide range of tools to build, market & sell their courses.

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Collaboration Blog Blogging Banking 98

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. It means creating ads that provoke a response or an emotion. 10 Ways to Humanize Your PPC Ads.

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Ads Creative Director Storytelling Advertising 81

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

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Ad Copy Copy Ads Persuasion 136

Copywriter Collective

JANUARY 24, 2023

You see, copywriters play a critical role in the marketing department. Whatever copy they come up with must be persuasive, educative, and interest-generating. They can make a pretty standard ad copy sound so exciting. In marketing, copywriters create written content or copy for advertising purposes.

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Copywriter Copywriting Creative Director Portfolio 52

Neil Patel

JUNE 29, 2021

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. Once you determine that, it becomes much easier to scale up your marketing because you know you can pump more dollars into your campaigns and get XYZ in terms of customers out the other end. Determine Goals. They will respond.

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Lead Generation Social Media Advertising Persuasion 132

The Hoth

OCTOBER 20, 2022

What are The Different Types of PPC Marketing? Successful ad campaigns require ongoing management and can take time before you begin to see results. Certain risks do come along with PPC like ad placement or a competitive keyword. So, it’s best to choose the right type of ad campaign that fits your goal. .

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Neil Patel

MARCH 10, 2023

However, my gut after over 20 years of writing compelling ad copy is that consumers scan more than they read. David is the Head of Marketplace Services at NP Digital, and brings 23 years of experience in digital marketing activation to the table. After that, then they may click for more information.

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Writing Electronics Utilities Keywords 72

Backlinko

JUNE 2, 2023

Jasper : Best For Content Marketing Jasper is the best AI content generator for creating marketing copy, but that’s not all it can do. Some of its most useful templates include video script outlines, blog idea outlines, photo post captions, and social media ad posts. You’ll never lose that much-needed ad copy again!).

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Content Landing Page Ad Copy Copy 67

Smart Blogger

MAY 31, 2023

It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. What is a Digital Marketing Strategy? Well, you’re in the right place.

Digital Marketing 75

Digital Marketing Marketing Brand Awareness Social Media 75

Neil Patel

NOVEMBER 23, 2021

Here’s the landing page you’re directed to when you click on the ad: It’s so similar to the ad design that you know you’re in the right place when you land on it. Another critical ingredient to ensuring your landing page matches your ad is to use the same keywords in both your ad copy and landing page copy.

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Ads Landing Page Text Copy 112

The Hoth

FEBRUARY 2, 2023

This stage is also where you must build your client experience and business plan to take your products and services to market. The only things that needed to be added were a team and a budget large enough to scale the business. Do it right, and you’ll be set up for success, no matter how rapidly you intend to grow. Their solution?

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Manufacturing Consulting Construction Retail 80

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

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Digital Marketing Marketing Advertising Ads 64

ContentWriters

NOVEMBER 9, 2022

In this case, A/B testing compares two versions of a piece of marketing collateral to see which one performs better in terms of key metrics such as conversion rate. Also known as split testing, A/B testing is an essential tool in a marketer’s toolkit. A/B testing is essential for any marketer who wants to improve.

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Landing Page Copy Ad Copy Website 98

Smart Blogger

JULY 31, 2023

is an AI-powered tool that shines at creating marketing content. From social media captions to ad copies, Copy.ai The real stand-out feature is the platform’s creativity, producing compelling copies that resonate with the audience. can do it all. It shines in offering a range of content types.

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Blog Writer Writer Content Creation Long Form Content 72

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Don’t believe me?

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Content Keywords Ad Copy SEO 74

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. For example, if you’re writing about digital marketing, research the latest trends and statistics to back up your claims. Try your hand at technical copywriting , social media , or even Facebook ads.

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Copywriter Copywriting Persuasion Search Engine Optimization 88