Smart Blogger

JANUARY 22, 2024

But first, let’s clear up a common question: what exactly is a marketing funnel? Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms.

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Marketing Persuasion Social Media Brand Awareness 90

Smart Blogger

MAY 25, 2023

It serves as the foundation of your brand’s voice and messaging. Good copywriting breathes life into your brand, highlighting its uniqueness and showcasing its value proposition. It effectively communicates your brand’s personality, values, and promises to the audience, making it stand out in a sea of competition.

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Copywriter Copywriting Copy Persuasion 72

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. For example, if you’re writing about digital marketing, research the latest trends and statistics to back up your claims. Try your hand at technical copywriting , social media , or even Facebook ads.

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Copywriter Copywriting Persuasion Search Engine Optimization 88

Smart Blogger

MAY 26, 2023

It’s a profession that’s as intriguing as it is essential in the digital age. A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. For instance, consider the copywriter who was tasked with advertising a new brand of sneakers.

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Copywriter Copywriting Persuasion Freelance Copywriting 74

Neil Patel

OCTOBER 7, 2021

An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before. While mistakes may be embarrassing and used well, they can also be a tool to shine the spotlight on your brand or product. 6 Clever Ways to Use Typos and Misspellings in Paid Ad Campaigns.

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Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. People trust ethical brands as they’re authentic and transparent. As a marketer, put people before clicks (and profits).

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Freelance Magic

OCTOBER 19, 2022

For example, social media marketing for a specific platform like Twitter, writing long-form blog posts, writing sales pages for info products, and motion design are examples of service-based niches. Whether you’re a freelance writer or a digital marketer, the market is competitive. How big is the market?

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Freelance Finance Landing Page Projects 130

Neil Patel

AUGUST 25, 2020

From social media to paid search, PPC is a smart way to see quick results. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Or raise brand awareness.

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Agency Landing Page Digital Marketing Ads 133

Neil Patel

JUNE 22, 2021

billion monthly active users , Facebook is the world’s most popular social media platform. From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. Why Should You Use Facebook Marketing? Types of Facebook Ads.

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Marketing Social Media Advertising Management 145

Neil Patel

FEBRUARY 17, 2021

For example, which ad copy is more appealing in February? As with this example, seasonal sales promotions make your ad copy relevant, allowing you to capitalize on the buzz surrounding seasonal change. Social Media Contests As Sales Promotions. Great seasonal promotions allow you to do this. Loyalty Promotions.

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Promotion Sales Ad Copy Retail 131

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. This will help customers connect with your brand better.

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Marketing Ad Copy Advertising Copy 123

Smart Blogger

JULY 6, 2023

In the constantly evolving world of digital marketing, have you considered the power of mobile marketing? From hyper-targeted ads to personalized content, mobile marketing is your golden ticket to explosive growth. No matter where your audience is, mobile marketing ensures your brand is right there with them.

Marketing 57

Marketing Social Media Digital Marketing Brand Awareness 57

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. Let’s dive in, and then we’ll discuss different ways you can humanize your PPC ads.

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Ads Creative Director Storytelling Advertising 81

Copywriter Collective

JANUARY 24, 2023

It is because of them that brands can put words into their communication. Whatever copy they come up with must be persuasive, educative, and interest-generating. The copy should persuade, tell a story, and sway audiences to take a specific action. If the brand uses complex sell language, it can turn off customers.

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Copywriter Copywriting Creative Director Portfolio 52

Neil Patel

JANUARY 19, 2022

Chances are, these businesses are implementing some form of local search digital marketing strategy to ensure that they’re the business that shows up first when you Google that phrase. Their strategy consists of using content marketing to drive more traffic to their website and, ultimately, their local business.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

ContentWriters

OCTOBER 27, 2022

Most digital marketing experts recommend using both paid search and organic SEO techniques– integrated and strategically aligned. They encompass some of the most significant ways your business can be visible on the web and build brand awareness as part of your digital marketing strategy, resulting in visits to your site.

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SEO Search Engine Optimization Landing Page Engineering 105

Smart Blogger

AUGUST 5, 2023

These are the brands you interact with on a daily basis, like Starbucks selling you your morning cup of coffee or Amazon delivering your latest impulse buy. In contrast, B2C buyers are influenced by price, brand reputation, product reviews, and personal taste. But why does it matter whether a company operates in a B2B or B2C manner?

Ad Copy 70

Ad Copy Utilities Manufacturing Government 70

The Hoth

OCTOBER 20, 2022

Paid search marketing is one of the most commonly used types of PPC. Providers like Google Ads and Bing Ads, show your ads to people who actively search for different keywords. . You’re able to set up campaigns by writing an ad copy , selecting the right keywords, and choosing a landing page for your website. .

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

The Hoth

FEBRUARY 2, 2023

To scale a business, you need to establish systems and processes that will set you up for rapid growth – such as developing your brand identity, creating a customer avatar, setting up core values, and optimizing workflows. They’re an example of a small brand that was able to scale internationally due to their tenacity and smart planning.

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Manufacturing Consulting Construction Retail 96

Neil Patel

JUNE 23, 2021

Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. billion users.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Intergrowth

NOVEMBER 14, 2022

Most growing businesses rely on two primary channels for new customer acquisition in their digital marketing strategy: SEO and PPC. After cutting back on TV ads, billboards, social media, and other long-term brand awareness campaigns, SEO vs. PPC will be the primary investment question for many of you.

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

Moz

NOVEMBER 2, 2020

Small businesses not only create the local and state tax base essential to civic life, they also contribute 250% more than big brands to community causes. Bring creativity to bear in publicizing your most compelling reasons to shop local on Facebook, Twitter, Instagram, YouTube, and other social media platforms. Just do it.

Marketing 71

Marketing Agency Education Food 71

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

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Digital Marketing Marketing Advertising Ads 64

Smart Blogger

OCTOBER 16, 2023

Email marketing messages, copywriting , infographics, step-by-step tutorials, sales pages, inspirational quotes , content marketing , case studies , calls to action , testimonials , tweets , and other social media posts are all designed to influence the reader (and prospective customers) in some way. Graphic, yes, but also true.

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Persuasion Copywriter Copywriting Freelance 98

Neil Patel

APRIL 5, 2023

More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. It offers an easy way to stay in the loop about what’s happening in their industry or with their favorite brands. Paid subscriptions start from $119.95

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Social Media Keywords SEO Advertising 133

Neil Patel

MAY 14, 2021

This could be anything from a blog post to a short ad. For example, maybe you decide you want a social media post advertising a new yoga class. JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. Need taglines to boost your brand profile? The findings?

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Copywriter Copywriting Writing Script 143

Neil Patel

AUGUST 18, 2020

PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. Neil Patel Digital — Best data-driven multi-channel PPC agency. Ads in search engine results aren’t the only type of PPC advertising. They helped Lime Ricke, a swimwear brand, achieve a 5.2x

Agency 144

Agency Landing Page Consulting Portfolio 144

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. After all, LinkedIn has become a brilliant social media marketing tool where 66.8 Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. However, smart marketers know that LinkedIn is the place to go for B2B networking.

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Ads Advertising Text Social Media 104

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. For example, let’s say that your organization recently introduced a new coffee brand. Doing this reassures a potential customer who’s still skeptical about your brand.

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Ads Landing Page Ad Copy Advertising 145

Neil Patel

NOVEMBER 12, 2020

Too often, when brands try to optimize their PPC advertising, they look at their campaigns in isolation. You are competing with hundreds of other brands for the same cherished three or four spots. It could even be the quality of your products or the strength of your brand. The first is by White Shark Media.

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Landing Page Ad Copy Ads Keywords 138

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. If you ask them to buy after their first encounter with your brand, 84% of them will bounce off your site. Social media expert Jon Loomer understands how to use the power of instant gratification to get people to opt in to his email campaign.

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Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

FEBRUARY 18, 2021

Social Blade – A Tool for Social Media Follower Counts. See real-time stats about your competitors on social media, including follower counts and the number of uploads. This tool is a quick way to get a lay of the land so you can build a stronger social media marketing strategy. You can start with a free trial.

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Keywords Agency Social Media Ad Copy 145

Backlinko

AUGUST 16, 2023

It’s mostly used by digital marketers to improve their online search performance through keyword research and competitive intelligence. Plus, you can include or exclude keywords from your searches which is great for excluding branded terms. Let’s go! What Is SpyFu? Then, choose the type of report you want.

Ad Copy 64

Ad Copy Keywords Projects Advertising 64

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

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Ad Copy Landing Page Social Media Keywords 90