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Search Engine Marketing (SEM) in 2024: The Ultimate Guide

The Hoth

If you’ve got a brand-new website about to launch, you need a fast and effective way to start generating traffic. If you don’t have 3 to 6 months to spend working on an SEO strategy and all that comes with it (creating content, link-building, on-page, and technical optimizations) – search engine marketing (SEM) is the way to go.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation.

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The Definitive Guide to Search Engine Marketing (SEM) in 2023

Smart Blogger

Want to supercharge your online presence with search engine marketing (SEM)? As a marketer, you know the landscape is constantly shifting, and staying on top of trends is key. But how do you keep up and ensure your brand remains visible in the vast digital sea? You’ve come to the right place! With SEM, that’s how!

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Competitor Analysis: Core Principles and How to Conduct One

Backlinko

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

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The Ultimate Guide to Google Ads Campaign Management

Neil Patel

The quality score is a rating Google provides from 1-10 based on how relevant your ad, landing page, and keywords are. The ad rank is Google’s value to determine where they will place your ad in the SERPs. Your CTR is the best way for Google to measure the relevance of your ad. That’s a high-performing ad.

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What Is CTR? And How You Can Improve It

Backlinko

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received. This can then encourage users to click through.

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