Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Because audience target is the most important aspect when creating Facebook ads that convert. Improving your conversion rates? Not so much. Sounds easy enough, right?

Ads 145

Ads Landing Page Ad Copy Advertising 145

Backlinko

DECEMBER 21, 2023

Improved rankings and increased traffic: While CTR isn’t a direct ranking factor used by search engines, it does communicate valuable signals about the relevance and quality of your content to search engines. It determines an ad’s usefulness and relevance for someone searching for a specific keyword.

IT 106

IT Ad Copy Keywords Landing Page 106

Neil Patel

FEBRUARY 16, 2021

Engage Customers With Ads. Whether you communicate through social media, your company blog, or email newsletter, it has never been easier to stay connected. To get your market’s attention, all you had to do was run ads on TV, flyers, or relevant newspapers and magazines. The challenge was that communication was all one-sided.

Ads 126

Ads Ad Copy Social Media Copy 126

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. This will help you develop the ability to weave captivating narratives into your copy. Use Persuasive Techniques to Influence Your Readers To write persuasive copy , focus on what motivates your target audience.

Copywriter 94

Copywriter Copywriting Persuasion Search Engine Optimization 94

Neil Patel

DECEMBER 11, 2020

No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. You can also use varying headlines on multiple ads with attention-getting buzzwords and change them as language evolves. If it needs explaining, it doesn’t belong in an ad.

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137

Grammarly

JULY 28, 2023

For convenience, we’ve broken down the tasks into these categories: Life AI writing tasks Job search AI writing tasks Marketing AI writing tasks Creative AI writing tasks Life AI writing tasks 1 Email Concise email writing is crucial for communication, but it can also be a chore. AI writing FAQs What is AI-generated text?

Writing 95

Writing Ad Copy Text Copy 95

Copywriter Collective

MAY 3, 2024

Working on your writing skills is very important, especially if you are managing a business and have to communicate your brand’s voice or promote your products/services to your intended audiences through different channels. Today, you can access many online tools highlighting wordy and unnecessary content in your marketing copies.

Copywriter 52

Copywriter Copywriting Storytelling Marketing Copy 52

Backlinko

FEBRUARY 19, 2024

Ad Copy Analysis A key part of any PPC competitor analysis involves assessing your competitors’ ad copy. When analyzing ad copy, it’s useful to ask questions like: What types of CTA do they use? When analyzing ad copy, it’s useful to ask questions like: What types of CTA do they use?

Ad Copy 89

Ad Copy Landing Page Social Media Keywords 89

Grammarly

SEPTEMBER 18, 2023

Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is copywriting? Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Likewise, you can ask AI to revise completed copy for touch-ups and minor improvements.

Copywriter 94

Copywriter Copywriting Script Marketing Copy 94

Freelance Writing Jobs

JANUARY 22, 2023

For products or services like this that require a consultative sales process, it’s prudent to try and answer any questions the user might have within your copy. This also works well for subscribers who aren’t interacting with your communications much. Because it keeps your writing sharp and as adaptable as possible.

Writing Style 75

Writing Style Script Landing Page Writing 75

Smart Blogger

AUGUST 5, 2023

Ad Copy Strategies B2B ad copy often utilizes industry jargon and focuses on the product’s technical aspects and benefits to appeal to an informed, professional audience. This can take time and requires continuous communication and service. In a nutshell, it’s a sniper versus shotgun approach.

Ad Copy 76

Ad Copy Utilities Manufacturing Government 76

Backlinko

MAY 14, 2024

This includes your audience’s: Interests and buying habits Pain points Preferred methods of communication Create Buyer Personas Organize your findings into buyer personas. Like Gyubee, aim for differentiators that are relevant to your customers and defendable—aka not easily copied by competitors. Or interactive. Why is this important?

Marketing 104

Marketing Social Media Keywords Engineering 104

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Mobile devices account for over half (53%) of clicks on search ads. Strong mobile optimization capabilities.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Copywriter Collective

JANUARY 24, 2023

It is because of them that brands can put words into their communication. Whatever copy they come up with must be persuasive, educative, and interest-generating. The copy should persuade, tell a story, and sway audiences to take a specific action. They can make a pretty standard ad copy sound so exciting.

Copywriter 52

Copywriter Copywriting Creative Director Portfolio 52

Content Hacker

NOVEMBER 1, 2022

Since authenticity builds trust, it’s incredibly important to communicate with customers through a relatable and genuine brand voice. It’s the unique personality and tone a brand takes on through its marketing communications. Don’t forget: Grab your copy of our FREE brand voice worksheet. And why does brand voice matter?

Brand 95

Brand Content Creation Communication Social Media 95

Smart Blogger

FEBRUARY 11, 2023

They can help you blast through even the most stubborn writer’s block and turn a “meh” piece of text into compelling copy that produces the desired results for your client. Great copy makes you feel like the writer knows Jedi mind tricks — how else could they get inside your head so effectively? Let’s dive in. What pictures would help?

Copywriter 100

Copywriter Copywriting Writing Sales Copy 100

Neil Patel

APRIL 19, 2021

Ensuring your ad works well without audio might mean using relevant text or closed captioning in videos. Keep the Copy and Videos Short in Your Mobile First PPC Ads. When it comes to getting your message across in your mobile-first PPC ad, getting right to the point is key. Short ad copy can pack a punch.

Ads 73

Ads Landing Page Ad Copy Copy 73

Neil Patel

APRIL 7, 2021

You can also use the previous results of your evergreen ads to determine which topics or copy are more likely to attract your consumers. Unlike a seasonal campaign, this ad type may resonate with consumers encountering your brand for the first time. How to Select Topics for PPC Ads That Won’t Get Outdated.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Smart Blogger

AUGUST 11, 2023

Feedback Loops : The instant feedback from likes, comments, shares, and, most importantly, Messenger, allows brands to engage in two-way communication. Regularly check Facebook Insights and Ad Manager for metrics like click-through rates, conversion rates, and cost per action. It might be time to tweak your ad copy or visuals.

Marketing 70

Marketing Social Media Collaboration Brand Awareness 70

Smart Blogger

JULY 11, 2023

This ensures that your ads aren’t shown to people looking for budget cameras, saving you from wasted clicks. Craft Compelling Ad Copy Once you’ve got your keywords sorted, it’s time to write your ads! It needs to align with your ad message and offer a smooth user experience.

Engineering 64

Engineering Landing Page Marketing Construction 64

Neil Patel

JUNE 8, 2021

On average, 80 of them will read your headline copy, but only 20 will read the rest. Following this approach can help you form more logical arguments, write copy that flows naturally, and provide your readers with clear takeaways. The former includes things like blogs and e-books, while the latter encompasses website and ad copy.

Writing 145

Writing Content Government Copy 145

Backlinko

MARCH 19, 2024

link] It’s ability to establish a unique brand voice and reuse data with an infobase Ability to personalize communication at scale Free with $19/mo pro option GPT-4 Character.AI No need to copy and paste content across apps. GitHub Copilot For coding and autocomplete Integrates with Github $10/mo for personal use OpenAI Codex (A GPT 3.5

Architecture 86

Architecture Entertainment Utilities Search Engine Optimization 86

Backlinko

JUNE 2, 2023

Jasper : Best For Content Marketing Jasper is the best AI content generator for creating marketing copy, but that’s not all it can do. Over 90 copywriting templates : This includes templates for digital ad copy, eCommerce copy, and social media content. You’ll never lose that much-needed ad copy again!).

Content 67

Content Landing Page Ad Copy Copy 67

Neil Patel

JUNE 15, 2021

Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve set your budget and ad parameters and are ready to go.

Ads 142

Ads Landing Page Social Media Copy 142

The Hoth

FEBRUARY 2, 2023

They A/B tested their ad copy, subject lines, calls to action, images, and other types of content with their audience and stuck with what worked the most. Zevo’s senior director attributes this testing to shaping their brand communications, which led the brand to strike deals with major retailers Target and Home Depot.

Manufacturing 96

Manufacturing Consulting Construction Retail 96

Neil Patel

MAY 14, 2021

How can you utilize questions when making your PPC ads? There are brand messages which are easy to communicate, like “Buy now to get 70 percent off your first order,” or “Sign up to get free access to our course.” Questions are natural parts of human conversation, and copy should reflect that—and no more than that.

Utilities 104

Utilities Ads Engagement Agency 104

Neil Patel

OCTOBER 16, 2020

A Google AdWords consultant can improve the Quality Score for any campaigns by doing the following: Segmenting campaigns around smaller targeted ad groups to increase the relevance of ads. Write Convincing Copy and Design Effective Landing Pages. Creating laser-targeted landing pages. You won’t have to wait to see results.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Neil Patel

APRIL 22, 2021

However, when using free trials in your call-to-action copy, you’ve got to be careful not to lose the trial users at the end of the trial period. Having tested different copy on my CTA buttons, I’ve decided to stick with offering benefits with any action button. But, if you offer them a free trial, you can increase conversions by 328%.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

AUGUST 18, 2020

Strong PPC campaigns go beyond excellent ad copy , design, and targeting. They help you get a better understanding of what segments and copy work well to shift your budget toward high-profit ads while reducing ad spend on those that don’t work. KlientBoost — Best for PPC management + landing page design.

Agency 144

Agency Landing Page Consulting Portfolio 144

Neil Patel

APRIL 12, 2021

Consider using this outline to create your case studies: Last, but far from least, if you are going to launch a PPC ad campaign , make sure you go about it the smart way. Choose your PPC network carefully; create a clean, well-written landing page with a clear call-to-action and make sure your ad copy and landing page are completely aligned.

Retail 141

Retail Marketing Landing Page Copy 141

Neil Patel

NOVEMBER 3, 2021

Marketing campaigns, social posts, ad copy, and website flow are all included in that process. Whether you only need data annotation services or full end-to-end support, you should look for a platform with positive reviews, strong communication skills, and an established presence in the e-commerce industry.

Marketing 125

Marketing Healthcare Utilities Finance 125

Smart Blogger

MAY 31, 2023

Let’s start by breaking down the main categories of digital channels: social media marketing content marketing email marketing Search Engine Optimization (SEO) Each has its unique advantages, audience, and communication style. Similarly, if your Google Ad campaign isn’t delivering the expected ROI, it’s time to dig deeper.

Digital Marketing 79

Digital Marketing Marketing Brand Awareness Social Media 79

Freelance Magic

OCTOBER 19, 2022

For example, “I write ad copy for ed-tech brands.”. Keep it as simple as “I do X for Y” to communicate your value proposition to your potential clients. To do this, brand your social media profiles and website to position yourself as the specialist. Don’t overcomplicate it. Rebrand Your Website and Social Media Profiles.

Freelance 130

Freelance Finance Landing Page Projects 130

Neil Patel

AUGUST 10, 2021

Here’s how to market a book through social media ads: use your market research to narrow in on your target audience utilize video to boost engagement build specific landing pages that reflect your ad copy explore different platforms keep an eye on your analytics and find ways to optimize. Mailing List.

Marketing 143

Marketing Social Media Sales Construction 143

Neil Patel

APRIL 28, 2021

Communications company Edelman says , “Trust has never been more important for companies to develop and maintain.”. Working with the ad agency, Anomoly, Converse included keywords teenagers might use when searching online, like “spelling bee” or “how to talk to girls.”.

Ads 81

Ads Creative Director Storytelling Advertising 81

Smart Blogger

OCTOBER 16, 2023

And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything. Skim through good digital marketing campaign copy on an e-commerce site, and you’ll find a lot of power words based on vanity or greed. Graphic, yes, but also true.

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98

Content Hacker

JUNE 30, 2023

Use Paid Advertising to Sell Your Online Courses Paid advertising can be a game-changer for selling your online courses, especially when you target the right audience with Facebook Ads and Google Ads. Step #1 : Identify your ideal customer profile to create highly targeted ads that resonate with them.

Collaboration 78

Collaboration Blog Blogging Banking 78