Neil Patel

DECEMBER 28, 2021

As marketers, we’re constantly attuned to Google’s ever-changing algorithm, keeping an eye toward shifts in prioritization and SERPs. The Google Search Trends report can be an incredible asset that allows you to dig into users’ search habits and gain access to a steady stream of content ideas.

Content 115

Content Entertainment Search Engine Optimization Digital Marketing 115

Smart Blogger

JULY 6, 2023

In the constantly evolving world of digital marketing, have you considered the power of mobile marketing? From hyper-targeted ads to personalized content, mobile marketing is your golden ticket to explosive growth. What is Mobile Marketing? It’s not just about sending text messages anymore.

Marketing 57

Marketing Social Media Digital Marketing Brand Awareness 57

Neil Patel

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. If you’re new to Facebook marketing, let me walk you through using the tools available to your advantage. What Is Facebook Marketing? Collection Ads.

Marketing 145

Marketing Social Media Advertising Management 145

Smart Blogger

JULY 11, 2023

Want to supercharge your online presence with search engine marketing (SEM)? As a marketer, you know the landscape is constantly shifting, and staying on top of trends is key. But how do you keep up and ensure your brand remains visible in the vast digital sea? You’ve come to the right place! With SEM, that’s how!

Engineering 59

Engineering Landing Page Marketing Construction 59

The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. Don’t get us wrong; they’re still two of the most effective marketing channels that exist online and will continue to be for many years to come. Why is SEO effective for digital marketing?

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Smart Blogger

NOVEMBER 13, 2023

The digital education market is booming, and standing out as an online course creator can be daunting. From leveraging sales funnels to creating an irresistible social media marketing campaign, we’ve got you covered. Suppose you’re offering online courses on digital photography. But fear not!

Social Media 79

Social Media Utilities Education Digital Marketing 79

Backlinko

JUNE 2, 2023

The dawn of AI has many content creators fearing the worst—and you may be one of them. I’m going to show you how AI content generators will actually make your life a lot easier. My pick of the bunch is Jasper, but which will you choose to 10x your content production? I added these details: “$9.99 Don’t worry.

Content 67

Content Landing Page Ad Copy Copy 67

Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Why You Should Target Generation X Through Paid Ads. Missteps to avoid?

Ads 127

Ads Ad Copy Advertising Social Media 127

Smart Blogger

JULY 13, 2023

With the right tools, you can optimize your campaigns, dive deep into analytics, and turn your marketing goals into realities. It’s not just about merely surviving, it’s about thriving as a marketer, no matter the external situation. SEMRush Ever wished for an all-rounder SEM tool, like the Swiss Army knife of digital marketing ?

Digital Marketing 69

Digital Marketing Landing Page Keywords Construction 69

Smart Blogger

JULY 31, 2023

Searching for the best AI blog writer to beef up your content strategy? But in this guide, we’ve curated a list of the top 10 AI blog writers to streamline your content creation. Now, imagine this technology lending a hand in content creation. It can churn out content 24/7, ready to work whenever you need it.

Blog Writer 72

Blog Writer Writer Content Creation Long Form Content 72

Smart Blogger

MAY 26, 2023

They are strategists, understanding the nuances of the market and the target audience. By this point you might be wondering how does copywriting differ from content writing? Content writing aims to inform, entertain, or inspire, often part of a content marketing strategy. Think blog posts , articles, ebooks.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

Neil Patel

SEPTEMBER 20, 2021

Instead, you need to find your “ideal” users and create stellar niche paid ad campaigns to convert them. Paid Media Vs. Owned Media Vs. Earned Media in Niche Markets. It is easy to confuse the terms (paid media, owned media, and earned media), as they all pertain to marketing, but address different types of ads.

Ads 126

Ads Ad Copy Social Media Advertising 126

Grammarly

SEPTEMBER 18, 2023

Marketers and advertisers can use AI copywriting to save time and money. Copywriting is commercial writing used in marketing, mainly to attract customers. Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script.

Copywriter 95

Copywriter Copywriting Script Marketing Copy 95

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. An ethical marketer builds their PPC campaigns based on both moral and business perspectives. Don’t Plagiarize.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

AUGUST 11, 2021

A high click-through rate means that a lot of people are seeing the ad, clicking it, and converting. That’s a high-performing ad. If you get a lot of impressions or clicks, but little conversions, it could mean your ad copy is good but the product or service you’re selling doesn’t align with the ad. Bad Ad Copy.

Ads 144

Ads Management Landing Page Ad Copy 144

ContentWriters

OCTOBER 27, 2022

To drive web traffic through search marketing, you can choose between two major categories: paid search and organic SEO. Creating organic SEO requires developing high-quality content that provides useful information. However, there is an investment in time and money to create and manage the content you need. Paid Search vs SEO.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Content Hacker

JUNE 30, 2023

In this post, we’ll cover everything from choosing the perfect platform to marketing strategies that will help you, too, sell your course like hotcakes. Table of Contents: How to Sell Online Courses Through Your Blog How to Sell My Course Through My Blog? Market Your Course Effectively 5. Choose the Right Course Platform 2.

Collaboration 98

Collaboration Blog Blogging Banking 98

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

AUGUST 25, 2020

PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. They use what they already know and what they learn about your target market to develop high-yield campaigns. There’s no right or wrong marketing channel. Do you need help with design or ad copy as well?

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

OCTOBER 7, 2021

If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. We all make mistakes. It’s part of being human.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

FEBRUARY 17, 2021

Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. What Are Attractive Sales Promotions for Paid Ads? Sales promotions are a marketing device designed to boost sales and convert potential customers into actual buyers. 10 Sales Promotion Ideas for Paid Marketing Campaigns.

Promotion 131

Promotion Sales Ad Copy Retail 131

Intergrowth

NOVEMBER 14, 2022

One of those audits involves marketing. Put simply, to answer the question: “What marketing expenses can we cut without sacrificing sales?”. Marketers: brace yourselves. Most growing businesses rely on two primary channels for new customer acquisition in their digital marketing strategy: SEO and PPC.

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

Smart Blogger

AUGUST 5, 2023

The answer lies in the way they approach marketing, sales, customer service, and even product development. Knowing the difference in this area influences everything from product development to marketing and sales strategy. Audience Targeting When it comes to marketing, B2B usually targets a niche market with a specific set of needs.

Ad Copy 70

Ad Copy Utilities Manufacturing Government 70

Neil Patel

JUNE 29, 2021

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. Once you determine that, it becomes much easier to scale up your marketing because you know you can pump more dollars into your campaigns and get XYZ in terms of customers out the other end. Determine Goals. They will respond.

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

Moz

SEPTEMBER 27, 2020

Posted by SamuelMangialavori Content, content, and more content! Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. But why is it that content is now dominating the SEO scene? Why content is key in SEO in 2020.

Content 74

Content Keywords Ad Copy SEO 74

Copywriter Collective

JANUARY 24, 2023

You see, copywriters play a critical role in the marketing department. Whatever copy they come up with must be persuasive, educative, and interest-generating. They can make a pretty standard ad copy sound so exciting. In marketing, copywriters create written content or copy for advertising purposes.

Copywriter 52

Copywriter Copywriting Creative Director Portfolio 52

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. It means creating ads that provoke a response or an emotion. 10 Ways to Humanize Your PPC Ads.

Ads 81

Ads Creative Director Storytelling Advertising 81

The Hoth

FEBRUARY 2, 2023

This stage is also where you must build your client experience and business plan to take your products and services to market. The only things that needed to be added were a team and a budget large enough to scale the business. Do you want to grow to become an enterprise-level company, or are you content with being a smaller business?

Manufacturing 96

Manufacturing Consulting Construction Retail 96

The Hoth

OCTOBER 20, 2022

What are The Different Types of PPC Marketing? Successful ad campaigns require ongoing management and can take time before you begin to see results. Certain risks do come along with PPC like ad placement or a competitive keyword. So, it’s best to choose the right type of ad campaign that fits your goal. .

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

NOVEMBER 23, 2021

For example, your ad might show as a banner ad on one site and a dynamic text ad on another. With responsive ads, you can show personalized content to your customers from a feed you control and add it to your campaign. Deploying videos in your responsive display ads is super easy.

Ads 112

Ads Landing Page Text Copy 112

Smart Blogger

MAY 31, 2023

It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. What is a Digital Marketing Strategy? Well, you’re in the right place.

Digital Marketing 75

Digital Marketing Marketing Brand Awareness Social Media 75

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Neil Patel

MAY 14, 2021

Let me introduce you to how it works and how it could transform your marketing strategy. First, you decide what you want to write about and the type of content you need. This could be anything from a blog post to a short ad. There are a few reasons why marketers and copywriters might check out AI copywriting tools.

Copywriter 143

Copywriter Copywriting Writing Script 143

Smart Blogger

MAY 9, 2023

Mastering key copywriting skills can transform your writing from bland to brilliant, helping you create compelling content that captivates your audience. Weave in relatable experiences, sensory details , and emotional language to create captivating content. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

Smart Blogger

MAY 25, 2023

Have you ever wondered, “What is copywriting, and how can I use it to create compelling content?” In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. ” Well, you’re in the right place! Intriguing?

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Content Hacker

JANUARY 10, 2024

Remember the time when creating content was a long, painstaking process? AI-powered content creation is here and it’s changing the game. Gone are the endless hours of brainstorming ideas or wrestling with writer’s block — AI tools now offer up a smorgasbord of content ideas in seconds. Brainstorm Content Ideas 2.

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Content Creation Brand Content Proofreader 40