What is Copywriting: A Basic Guide to Compelling Copy (+ Types)
Smart Blogger
MAY 25, 2023
In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. It engages readers on an emotional level, appealing to their desires, needs, and aspirations. But what exactly is copywriting? Its primary objective? To inspire action.
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