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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Scan Your Competitor’s Ad Copy With Spyfu.

Ad Copy 136
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10 Clever Sales Promotions for Paid Campaigns

Neil Patel

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales.

Promotion 131
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Search Engine Marketing (SEM) in 2024: The Ultimate Guide

The Hoth

Particularly, search engine marketing involves the use of paid advertising to promote products and services. Marketers use platforms like Google Ads and Microsoft Advertising to run their SEM campaigns. On the content creation side, you’ll primarily develop product and landing pages that are optimized for conversions.

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How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign.

Ads 145
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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Email copywriters specialize in crafting engaging content for newsletters, promotional emails, and more. Consider a promotional email for an upcoming sale.

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Competitor Analysis: Core Principles and How to Conduct One

Backlinko

Content Distribution Channels This involves recognizing the platforms or mediums competitors use to promote and share their content , which may include social media, email newsletters , or external platforms. Ad Copy Analysis A key part of any PPC competitor analysis involves assessing your competitors’ ad copy.

Ad Copy 88
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What Is CTR? And How You Can Improve It

Backlinko

For organic CTR, an impression occurs when a link appears in the search engine results page ( SERP ) due to its relevance to a user’s search query. Paid CTR refers to any traffic you receive as a result of a paid promotion. It determines an ad’s usefulness and relevance for someone searching for a specific keyword.

IT 104