Neil Patel

NOVEMBER 23, 2021

One significant advantage of responsive display ads is that they offer more text fields for you to work with. While this is great as it gives you more opportunities for creativity and to get your message across, there is a caveat—not all text will be shown together. Are responsive search ads worth it?

Ads 112

Ads Landing Page Text Copy 112

Neil Patel

DECEMBER 14, 2020

Buy them, create them yourself, or use ones with a Creative Commons license. Bright colors will help your ad stand out. Just like with text copy, use a question or express a benefit to the user. Treat the text in the image as an extension of your copy. Crazy or funny pictures definitely attract clicks.

Ads 144

Ads Landing Page Advertising Text 144

The Creative Penn

APRIL 24, 2023

In the intro, Alliance of Independent Authors Indie Author Income Survey results ; Experience of book to TV show [and previous episode, Johnny B Truant's creative pivots ]; Michael Anderle expands on his AI-assisted goals [ 20Books To 50K Facebook ]; Loop earplugs. You can add it to any ad copy for any Facebook ads or Amazon ads.

Marketing 98

Marketing Publisher Publishing Publishing 98

Moz

NOVEMBER 2, 2020

Bring creativity to bear in publicizing your most compelling reasons to shop local on Facebook, Twitter, Instagram, YouTube, and other social media platforms. I don’t want to say it will be easy — there will definitely be hurdles. Social profiles. In particular, marketing on the promise of dubious convenience is as old as commerce.

Marketing 71

Marketing Agency Education Food 71

Backlinko

MARCH 19, 2024

Decide the AI’s main role: chatting, information gathering, creative writing, coding, design, or personalization. We’ve found that it’s great for its creativity and the tone that it adopts for writing content—which looks very similar to a human’s. The main difference is the interface and level of control you have over testing.

Architecture 87

Architecture Entertainment Utilities Search Engine Optimization 87

Neil Patel

APRIL 5, 2023

iSpionage It can be tough to make headway when you’re competing on price, creative elements, and competitors’ budgets, but have no fear. In addition, you can also check out the PPC competitors, SEO competitors, ad copy, and related keywords that triggered the ads. Keep an eye out for the top-performing ads.

Social Media 133

Social Media Keywords SEO Advertising 133

The Creative Penn

JANUARY 6, 2023

Mark: Definitely. So TikTok is definitely a thing now. So it's definitely something worth keeping an eye on. So you can definitely shift books through other ways. But we are focusing on paid ads as part of this because it feels like, again, I know this having been podcasting since 2009 —. Mark: Yes, definitely.

Advertising 98

Advertising Marketing Ads Social Media 98

Neil Patel

AUGUST 5, 2021

With the short attention spans of Gen Z and millennials, Snapchat recommends writing copy that’s easy to understand, is localized for your audience, and has an offer message within the first two seconds of the ad. The ad is only five seconds long and uses two short sentences to get its message across. Ad Copy Resources.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Neil Patel

AUGUST 19, 2021

As with all other types of ads, there are best practices to follow when writing for Tinder. And when you’re writing ads to go with a dating app, you have some extra room for creativity and flair. So here are a few things to keep in mind when creating ads for Tinder users. Write FOMO-Inducing Copy.

Ads 84

Ads Ad Copy Copy Creativity 84

The Creative Penn

MARCH 17, 2023

She also uses AI tools as part of her creative process, which is what we're talking about today. She also uses AI tools as part of her creative process, which is what we're talking about today. It's definitely my second act in life career. Can you explain how your creative writing process works now? So welcome, Leanne.

Writing 98

Writing Creativity Marketing Copy Copy 98

Men With Pens

JANUARY 21, 2010

John writes the majority of the ad copy for Dragon Door, and he was talking to us – the new instructors, the front lines, the new faces of his marketing arm – about how to write so our audience would always understand us. &# And suddenly, I realized that I had to unlearn everything I knew about writing,&# John said.

Copywriter 56

Copywriter Copywriting Consulting Creativity 56

Content Hacker

DECEMBER 15, 2022

I believe it kills creativity when you’re producing true thought leadership. ’ Here are some other ideas that I saw for ways managers can use the tool, I thought these were creative. “With all the chatter around AI over the last few days, about 6 months ago I started playing with AI in my ad copy.

Copywriter 105

Copywriter Copywriting Writing Copy 105

The Creative Penn

FEBRUARY 24, 2023

After many years of people saying, “AI can never be creative, AI could never write fiction (i.e. How can we use the tools to achieve our creative purpose in an ethical manner, and understand that we need to curate, edit, and take responsibility for any usage? Some only use AI tools for generating sales descriptions or ad copy.

Text 98

Text Creativity Publisher Publishing 98

The Creative Penn

FEBRUARY 5, 2024

I started working with—because I'd come from the creative industries—I was working with people who are writing books. I'd spent a long time, 20 years or so, working with people to essentially make them famous and make their creative output famous. Joanna: Well, that's definitely most of the listeners. That's great. Thanks, Jo.

Brand 98

Brand Social Media Publisher Publishing 98

The Creative Penn

AUGUST 7, 2023

How can authors reframe marketing to be more of a positive choice, something even creative and worth investing in? I feel like this is something that authors struggle with, because on the one hand, we feel like we're artists and creatives, so we don't want to think that our book is the same as any other product.

Ads 98

Ads Marketing Retail Publisher 98

Men With Pens

JANUARY 12, 2010

I’m inclined to agree with Sir Doyle that the creative mind is very much like an attic, but there is one thing I disagree with: Crowding our brain up with too much knowledge isn’t exactly the problem that most of us encounter. When we neglect the attic of our mind, all our creativity goes to waste. You’re not sure, though.

Creativity 62

Creativity Copywriter Copywriting Writer 62

Verblio

NOVEMBER 4, 2022

Jasper is a tool that uses GPT-3 to generate content, including social media posts, ad copy, blog posts, emails, and more. (If Of course, you will get different results every time you use a template, so it’s hard to definitively say which differences are a result of the extra input.) Knowledge is power.

Persuasion 52

Persuasion Writer Long Form Content Engagement 52

Moz

JANUARY 16, 2019

They might make a dent, but they definitely won’t move the needle. Technically, the units are “display ads, but they look like text.” The ad copy is short and to the point. The more ad remarketing impressions someone sees, the higher the conversion rate. Those tiny, one-off tactics are fine for beginners.

Promotion 57

Promotion Content Social Media Manufacturing 57

Moz

NOVEMBER 18, 2019

Furthermore, the content on the page is not optimized either: Rather than answering the question of how often to change a toothbrush concisely (like the page that has earned the rich snippet), the content is closer to ad copy. As Matt Cutts famously said (we miss you, Matt!), “Link building is sweat, plus creativity.”.

IT 60

IT SEO Concept Content 60

The Creative Penn

AUGUST 11, 2023

I really love that, and people should definitely have a look at your books there. Steph: Well, you definitely have something to do with that! This is stealing from creatives,” etc, etc. Steph: It definitely got worse after COVID, so I'm gonna play a little bit of it on COVID. I definitely love working with them.

Writer 98

Writer Telecommunication Entertainment Creativity 98

Men With Pens

MAY 2, 2010

The ad copy on a box of CDs. A Degree in Being Creative Reply Mici | Click On Portal ( @clickonportal ) May 4, 2010 at 7:00 am LOL the moment you pointed that out, I literally started noticing words everywhere. Look again. See how many objects and items have words on them. The opening sentence of a letter.

Copy 52

Copy Freelance Copywriter Copywriting 52

Content Marketing Institute

NOVEMBER 7, 2017

What it is: To paraphrase CMI founder Joe Pulizzi ‘s definition, native advertising is an in-stream, pay-to-play technique that enables brands to display their credible, information-based content on relevant third-party sites. Be creative, advises @joderama. Native advertising. . Image source. Click To Tweet.

Promotion 105

Promotion Content Social Media Advertising 105

Smart Blogger

OCTOBER 16, 2023

Specifically: The definition of power words (and why they’re so powerful); The 7 types of power words proven to increase conversions; Examples of how bloggers, freelance writers, and businesses are using powerful words to boost conversions; A huge list of strong words you can use, bookmark, and reference (again and again). Good words.

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98

Neil Patel

NOVEMBER 1, 2021

All advertisers need to do is provide a series of ad creatives (a call to action, additional ad copy, and relevant images or videos), and Google takes care of the rest. It also stands apart from anything else currently on offer by allowing you to access all of Google’s ad inventory from one lone campaign.

Advertising 92

Advertising Agency Ads Creativity 92