Intergrowth

NOVEMBER 14, 2022

But first: The Mandatory Definitions: SEO vs. PPC vs. SEM. TL;DR: any initiative where you pay for advertising space on a property you don’t own (think Facebook Ads, Google Ads, etc.) Months seven and beyond will yield exponential growth in website traffic. Anticipate a 30-60 day ramp-up period with paid search ads.

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

Backlinko

JUNE 2, 2023

Over 90 copywriting templates : This includes templates for digital ad copy, eCommerce copy, and social media content. You’ll never lose that much-needed ad copy again!). ChatGPT If you’re interested in content writing and SEO, then you’ve definitely already heard of ChatGPT.

Content 67

Content Landing Page Ad Copy Copy 67

Ashleyn Writes

FEBRUARY 16, 2022

… but let’s get some definitions established. Think ads on any social media platform, paid placements, and some partnerships. You May Be Interested In: Facebook Ad Copy Tips to Get You Started with Words. Pros: LOVE the first line, easy “yes” … I’ll definitely keep reading.

Media 147

Media Copy Advertising Creativity 147

Neil Patel

JUNE 22, 2021

Types of Facebook Ads. Facebook lets you choose from four main ad types. Static image ads are ideal for driving traffic to your website. Create Your Facebook Ad. Finally, choose your ad format, type in the ad copy, and enter your images or videos. Tips for Creating Great Facebook Ads.

Marketing 145

Marketing Social Media Advertising Management 145

Neil Patel

NOVEMBER 23, 2021

Here’s the landing page you’re directed to when you click on the ad: It’s so similar to the ad design that you know you’re in the right place when you land on it. Another critical ingredient to ensuring your landing page matches your ad is to use the same keywords in both your ad copy and landing page copy.

Ads 112

Ads Landing Page Text Copy 112

Neil Patel

DECEMBER 14, 2020

Facebook ads now come in several varieties. You can promote your Page, posts on your Page, actions users took, or your website itself. Despite Facebook’s increasing focus on native ads and keeping traffic on its site, you can still be successful in sending users to your website. They clicked your ad on a whim.

Ads 144

Ads Landing Page Advertising Text 144

Neil Patel

OCTOBER 16, 2020

So if you want to use your Google ads account to its full potential, you should definitely consider hiring an AdWords consultant. Since ads that contain keywords of the search are more relevant than ads that don’t, a consultant optimizes AdWords ad copy to increase click-through rates of the ads.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Moz

NOVEMBER 22, 2018

Are you definitely not saying these things in the content of your website? Then run an AdWords campaign and test out those title tags in the title of the ad. Test out new ad copy — that would be your meta descriptions — and see what actually brings a higher click-through rate. So why not use that kind of data?

SEO 55

SEO Keywords Copy Ad Copy 55

Moz

JULY 14, 2020

It’s definitely one that we’ll have to watch a few times over! Francine walked us through the different areas of PPC automation: Bidding Ad copy Smart campaigns Keyword matching. If you’re looking for a great example of letting go and embracing automation, Microsoft Ads is a good place to go. Build a personal brand.

Brand Awareness 59

Brand Awareness Ad Copy Keywords Brand 59

Moz

JULY 14, 2020

It’s definitely one that we’ll have to watch a few times over! Francine walked us through the different areas of PPC automation: Bidding Ad copy Smart campaigns Keyword matching. If you’re looking for a great example of letting go and embracing automation, Microsoft Ads is a good place to go. Build a personal brand.

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58

Moz

JULY 14, 2020

It’s definitely one that we’ll have to watch a few times over! Francine walked us through the different areas of PPC automation: Bidding Ad copy Smart campaigns Keyword matching. If you’re looking for a great example of letting go and embracing automation, Microsoft Ads is a good place to go. Build a personal brand.

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58

Moz

SEPTEMBER 27, 2020

That said, content alone cannot and should not be enough for a website to rank well, but it is a pretty great starting point! This is particularly true for new websites operating in a competitive environment. Underperforming content: theory first. What is underperforming content? Chrome extensions.

Content 74

Content Keywords Ad Copy SEO 74

Moz

NOVEMBER 2, 2020

Today, I’m urging every business owner and marketer to consider dedicating space to a concerted educational campaign on the topic on their websites, social profiles, local business listings, reviews, and real-world interfaces. Idea 2: Make your agency website a source of educational citations.

Marketing 71

Marketing Agency Education Food 71

The Creative Penn

APRIL 24, 2023

” I think there's definitely a balance, and I talk a lot in my book about this, that there's a bit of a litmus test where you can ask yourself certain questions to see if it's a story. Think, what can I do that would be of interest to this magazine, or newspaper or website? How did you do that while pushing a pram?

Marketing 98

Marketing Publisher Publishing Publishing 98

Neil Patel

MAY 3, 2021

It can be used to test everything from website copy to sales emails to search ads. A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. What is A/B Testing and Why Does it Matter?

Landing Page 144

Landing Page IT Copy Sales Copy 144

ProBlogger

DECEMBER 2, 2013

This is a guest contribution from Nicholas Whitmore, freelance journalist and website content editor.copy. With search engine traffic becoming increasingly difficult to rely on, it’s important for bloggers, like you, to think of different ways to drive people to your website. The fact it costs money isn’t a problem in itself.

Blogger 44

Blogger Editorial Advertising Social Media 44

Neil Patel

FEBRUARY 18, 2021

Best Ways to Use This Tool: Get competitors’ backlinks Monitor social (or other website) mentions of your company Monitor keyword mentions. Although it doesn’t focus specifically on competitor analysis (it’s more focused on your own website), finding competitor data is one feature of the tool. You can monitor keywords as well.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Neil Patel

APRIL 5, 2023

However, verified website owners can get free access to a comprehensive set of Webmaster Tools , including backlink analysis. Type in a website of your choice. In addition, you can also check out the PPC competitors, SEO competitors, ad copy, and related keywords that triggered the ads. Let’s see it in action.

Social Media 133

Social Media Keywords SEO Advertising 133

The Creative Penn

JANUARY 6, 2023

Mark: Definitely. So TikTok is definitely a thing now. So it's definitely something worth keeping an eye on. Some people are still using blogging or articles on other websites. So you can definitely shift books through other ways. Whereas with paid ads, you can pay and get traffic. Mark: Yes, definitely.

Advertising 98

Advertising Marketing Ads Social Media 98

Backlinko

MARCH 19, 2024

OpenAI Playground is a website that lets you easily test and experiment with OpenAI’s latest AI models, like GPT-3.5 Overall, OpenAI Playground and ChatGPT share the same DNA, however, the Playground is definitely geared more toward developers who want fine-tuned control to test OpenAI’s tech.

Architecture 87

Architecture Entertainment Utilities Search Engine Optimization 87

Freelance Magic

OCTOBER 19, 2022

In this guide, we’re going to delve into everything about a niche – from its definition to the tips for choosing a profitable one. . To do this, brand your social media profiles and website to position yourself as the specialist. For example, “I write ad copy for ed-tech brands.”. Don’t overcomplicate it.

Freelance 130

Freelance Finance Landing Page Projects 130

Neil Patel

AUGUST 5, 2021

Put your audience’s wits to the test, and add some game show flair to your Snapchat ads. You can also redirect people to your website to see the answer. The ad is only five seconds long and uses two short sentences to get its message across. Ad Copy Resources. Design Your Snapchat Ads With Sound.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Neil Patel

AUGUST 19, 2021

For your ads to be successful on the dating app, you need to lean into this. This could stop users mid-swipe, get them to spend time reading for ad copy, and click-through. How do you create visually appealing Tinder Ads? Write FOMO-Inducing Copy. Use this to your advantage in your ad copy.

Ads 84

Ads Ad Copy Copy Creativity 84

The Hoth

JANUARY 31, 2023

Of course, local PPC ads are only half the equation. They’ll generate plenty of interested visitors to your website, but beyond that, it’s up to the strength of your landing page, CTA, and product/service. This amazing flexibility is a significant benefit and definitely a reason not to ignore local PPC.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Men With Pens

JANUARY 21, 2010

John writes the majority of the ad copy for Dragon Door, and he was talking to us – the new instructors, the front lines, the new faces of his marketing arm – about how to write so our audience would always understand us. &# And suddenly, I realized that I had to unlearn everything I knew about writing,&# John said.

Copywriter 56

Copywriter Copywriting Consulting Creativity 56

Neil Patel

APRIL 22, 2021

So, instead of guessing, test it out to know definitively which time period works best for you and leads to more conversions to your premium product. The user anticipates finding out that information when they plug their website URL into the box and click “show me my heat map.”. It’s hard to tell.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Moz

AUGUST 27, 2020

Here I have tips on things that we see all the time, when we start working with a new Ads account, that we end up fixing, and hopefully I can pass this on to you so you can fix it before you have to call an agency to come and fix it for you. There is actually a blog post on our website, which you can find here. Too many keywords.

Ads 64

Ads Ad Copy Keywords Agency 64

Content Hacker

DECEMBER 15, 2022

We’re taking on 2-3 clients at a time for high-converting brand websites. “With all the chatter around AI over the last few days, about 6 months ago I started playing with AI in my ad copy. In this campaign specifically, I tested 100% AI-written copy against my own. Want one of your own? Let’s chat.

Copywriter 105

Copywriter Copywriting Writing Copy 105

The Creative Penn

FEBRUARY 5, 2024

Joanna: Well, that's definitely most of the listeners. Most of the time, when authors do this work with me, they'll put their story on their website. So they'll start that on their website, and then often they'll start to weave that into their social media. So my website is BuildYourBrandWithPR.com. That's great.

Brand 98

Brand Social Media Publisher Publishing 98

Moz

MAY 2, 2019

Here I have tips on things that we see all the time, when we start working with a new Ads account, that we end up fixing, and hopefully I can pass this on to you so you can fix it before you have to call an agency to come and fix it for you. There is actually a blog post on our website, which you can find here. Too many keywords.

Ads 68

Ads Ad Copy Keywords Agency 68

The Creative Penn

AUGUST 7, 2023

So if you want someone else to run your Facebook ads, your Amazon ads, you would come to Reader Reach side of the park. So we rolled this out earlier this year, and we had some authors try it out, and what we found is that the website experience does need to be robust for this to work. That's the dream.

Ads 98

Ads Marketing Retail Publisher 98

Neil Patel

OCTOBER 14, 2021

Optimize and still sound human by simply adding a strong keyword within the right context. In the same way you use a call-to-action in your ad copy, a call-to-pin will significantly increase the engagement of your pins. Relevant quotes to your business definitely wouldn’t call for a Rich Pin. Use a Call-to-Pin.

Brand 145

Brand Social Media Marketing Keywords 145

Moz

NOVEMBER 18, 2019

Content also helps search engines better understand what your website is about and how they should rank your pages within their search results. Beyond the keywords that already bring people to your website, a baseline list of seed keywords can help you expand your keyword reach. And that’s just one query and one page!

IT 60

IT SEO Concept Content 60

Verblio

NOVEMBER 4, 2022

AI can do some extremely cool stuff, but for every truly breakthrough achievement, there’s also an overhyped shuckster slapping “AI” on its website and giving robots everywhere a bad name. Jasper is a tool that uses GPT-3 to generate content, including social media posts, ad copy, blog posts, emails, and more. (If

Persuasion 52

Persuasion Writer Long Form Content Engagement 52

Moz

JANUARY 16, 2019

They might make a dent, but they definitely won’t move the needle. Technically, the units are “display ads, but they look like text.” The ad copy is short and to the point. Posted by bsmarketer Content promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners.

Promotion 57

Promotion Content Social Media Manufacturing 57

The Creative Penn

FEBRUARY 24, 2023

Some only use AI tools for generating sales descriptions or ad copy. That's definitely not what I meant by labeling, because personally, you mentioned hybrid writing earlier — that's how I'm using AI. People already every day, take my blog posts and repost them on their own websites, even though that's a breach of copyright.

Text 98

Text Creativity Publisher Publishing 98

Men With Pens

MAY 2, 2010

The ad copy on a box of CDs. Now imagine the web copy on your site. Not your blog; the part of your website that’s devoted to convincing your readers to buy your services. If you’re not telling your readers to go and look at that copy, it’s getting no more attention than the instructions on your toothpaste box.

Copy 52

Copy Freelance Copywriter Copywriting 52