Smart Blogger

NOVEMBER 13, 2023

The digital education market is booming, and standing out as an online course creator can be daunting. From leveraging sales funnels to creating an irresistible social media marketing campaign, we’ve got you covered. But fear not! Tailoring your approach means understanding their needs, challenges, and aspirations.

Social Media 85

Social Media Utilities Education Digital Marketing 85

Smart Blogger

MAY 9, 2023

Tell Engaging Stories That Resonate with Your Audience Forget about bland sales pitches. Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. Hone your research skills to gather valuable information that supports your message. Unsure where to start?

Copywriter 94

Copywriter Copywriting Persuasion Search Engine Optimization 94

Smart Blogger

JANUARY 22, 2024

It’s a fundamental concept in both digital marketing and traditional marketing realms. Now, you might be wondering, how does this differ from a sales funnel ? The traditional marketing funnel is broader, encompassing the entire customer journey. Why Should You Use a Marketing Funnel?

Marketing 95

Marketing Persuasion Social Media Brand Awareness 95

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. It’s a huge, ready-made market, with nearly 3 billion active monthly users, according to DataReportal. A great way to start is with a conversion-based Facebook ad campaign.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Smart Blogger

MAY 25, 2023

Content writing is typically more informational and educational, creating long-form content like blog posts or articles designed to inform or entertain the reader. They translate complex information into easy-to-understand language, creating user-friendly manuals, digestible white papers, and crystal-clear product descriptions.

Copywriter 76

Copywriter Copywriting Copy Persuasion 76

Smart Blogger

MAY 26, 2023

It’s a profession that’s as intriguing as it is essential in the digital age. A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. Content writing aims to inform, entertain, or inspire, often part of a content marketing strategy.

Copywriter 80

Copywriter Copywriting Persuasion Freelance Copywriting 80

Neil Patel

AUGUST 25, 2020

Without this essential set of information, you’ll have a hard time making an educated decision. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

SEPTEMBER 20, 2021

Ask questions like: What were your sales in the last few months? What is the return on investment from previous niche paid ad campaigns? Restaurants, fashion brands, and tourism companies often use display ad campaigns to showcase their businesses. Another option for niche paid ad campaigns could be influencer partnerships.

Ads 126

Ads Ad Copy Social Media Advertising 126

Neil Patel

MARCH 18, 2021

Ensure your website is clear, up-to-date, accurate, and full of reassuring information and reviews. You can target them with promotional paid ads that use the language they’re likely to use for this type of search. Ensure your ad copy uses terms like “discount” or “promo code,” and be clear and authentic about your promotion.

Ads 127

Ads Ad Copy Advertising Social Media 127

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The internet abounds with examples of misleading ads ; yours shouldn’t be one of them. Trustworthiness.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

Ads 140

Ads Ad Copy Copy Keywords 140

Smart Blogger

AUGUST 5, 2023

The answer lies in the way they approach marketing, sales, customer service, and even product development. Knowing the difference in this area influences everything from product development to marketing and sales strategy. Remember, it’s not just about making a sale; it’s about building a relationship.

Ad Copy 76

Ad Copy Utilities Manufacturing Government 76

ContentWriters

OCTOBER 27, 2022

Creating organic SEO requires developing high-quality content that provides useful information. This update is designed to rank relevant, valuable content higher and reduce duplicate information. Most digital marketing experts recommend using both paid search and organic SEO techniques– integrated and strategically aligned.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

APRIL 5, 2023

What are the right tools to get this information? More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. Follow your favorite marketing blogs and learn new techniques as soon as they’re released.

Social Media 133

Social Media Keywords SEO Advertising 133

Neil Patel

JANUARY 19, 2022

Nearly half of all Google searchers are looking for local information. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? Advantages of Local Search Marketing. How is it different from local SEO?

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. The benefit to its users is access to the best information.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

FEBRUARY 23, 2023

For instance, you might look up a digital marketing agency, like Fresh Egg. Scroll along to ‘Ads’ on the end and click. If there are live ads running, you can see them from there. These tools give you insights into what content is working and enable you to make informed decisions regarding future content.

Ads 104

Ads Advertising Text Social Media 104

Neil Patel

MARCH 10, 2023

And yet, for anyone that knows Amazon, a vendor manager might not be truly informed of what best for SEO on their own platform. However, my gut after over 20 years of writing compelling ad copy is that consumers scan more than they read. After that, then they may click for more information.

Writing 72

Writing Electronics Utilities Keywords 72

Backlinko

AUGUST 16, 2023

It’s mostly used by digital marketers to improve their online search performance through keyword research and competitive intelligence. The information on this graph allows you to compare the trajectory of your competitors with your own site’s progress. Let’s go! What Is SpyFu?

Ad Copy 63

Ad Copy Keywords Projects Advertising 63

Neil Patel

JUNE 22, 2021

Image collections are great for showing products in your e-commerce store , but as with image ads, you’re limited to a short headline and a 125-character primary message, so they’re not suited for conveying much information. The ad type you choose depends largely on your campaign goal. conversions catalog sales store traffic.

Marketing 145

Marketing Social Media Advertising Management 145

The Hoth

OCTOBER 20, 2022

Paid search marketing is one of the most commonly used types of PPC. Providers like Google Ads and Bing Ads, show your ads to people who actively search for different keywords. . You’re able to set up campaigns by writing an ad copy , selecting the right keywords, and choosing a landing page for your website. .

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Content Hacker

JUNE 30, 2023

To ensure these materials align with your core course content, identify areas where students might need more information or clarification. Market Your Course Effectively High-quality marketing content will help you showcase the benefits of your course and provide valuable information to your potential customers and students.

Collaboration 78

Collaboration Blog Blogging Banking 78

Smart Blogger

OCTOBER 16, 2023

Email marketing messages, copywriting , infographics, step-by-step tutorials, sales pages, inspirational quotes , content marketing , case studies , calls to action , testimonials , tweets , and other social media posts are all designed to influence the reader (and prospective customers) in some way. Graphic, yes, but also true.

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98

Neil Patel

JUNE 29, 2021

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. This is your ideal customer: who they are, what they like, their problems, and their demographic information. What are you trying to achieve with your marketing efforts? should be to create a customer avatar or buyer persona.

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

Backlinko

JUNE 2, 2023

All I had to do was select a template, type in the information about my desired content, and adjust the output settings. Some of its most useful templates include video script outlines, blog idea outlines, photo post captions, and social media ad posts. You’ll never lose that much-needed ad copy again!).

Content 67

Content Landing Page Ad Copy Copy 67

Moz

NOVEMBER 2, 2020

To ensure your local business is ready to welcome the maximum number of shoppers on the big day, check these off your list: Do a quick audit of your website to be sure all contact information and hours of operation are current and accurate for each location of your business. Share-worthy Buy Local statistics. We hope to see you again soon!”.

Marketing 71

Marketing Agency Education Food 71

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64