Neil Patel

SEPTEMBER 20, 2021

There are a billion social media users, but your business may only be relevant for a few thousand. Instead, you need to find your “ideal” users and create stellar niche paid ad campaigns to convert them. Paid Media Vs. Owned Media Vs. Earned Media in Niche Markets. Here is an example of owned media.

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Ads Ad Copy Social Media Advertising 126

Smart Blogger

MAY 26, 2023

It’s a profession that’s as intriguing as it is essential in the digital age. A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. In fact, according to Career Explorer , the copywriting job market is expected to grow by 7.6%

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Copywriter Copywriting Persuasion Freelance Copywriting 74

Smart Blogger

JANUARY 22, 2024

So, whether you’re a small business owner or a marketing pro, these insights will enhance your business strategy and drive results. What is a Marketing Funnel? Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond.

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Marketing Persuasion Social Media Brand Awareness 90

Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. From social media to paid search, PPC is a smart way to see quick results. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. Source: Statistica.

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Agency Landing Page Digital Marketing Social Media 133

Neil Patel

FEBRUARY 17, 2021

For example, which ad copy is more appealing in February? As with this example, seasonal sales promotions make your ad copy relevant, allowing you to capitalize on the buzz surrounding seasonal change. Setting up a countdown timer on your Google PPC ads couldn’t be easier.

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Promotion Sales Ad Copy Retail 131

Neil Patel

JUNE 22, 2021

billion monthly active users , Facebook is the world’s most popular social media platform. From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. Why Should You Use Facebook Marketing? With over 2.74

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Marketing Social Media Advertising Management 145

Smart Blogger

JULY 6, 2023

In the constantly evolving world of digital marketing, have you considered the power of mobile marketing? From hyper-targeted ads to personalized content, mobile marketing is your golden ticket to explosive growth. Mobile marketing isn’t some secondary offshoot of traditional marketing.

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Marketing Social Media Digital Marketing Brand Awareness 57

Neil Patel

OCTOBER 7, 2021

6 Clever Ways to Use Typos and Misspellings in Paid Ad Campaigns. Sometimes using conventional digital marketing practices only puts you in the same league as your competitors. Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. Poke Fun at Previous Mistakes.

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Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. They know they’ll get exactly what the brand promises in its ads. As a marketer, put people before clicks (and profits).

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Ad Copy Landing Page Advertising Ads 120

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. However, everything is about to change. Let’s find out.

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Content Hacker

JUNE 30, 2023

In this post, we’ll cover everything from choosing the perfect platform to marketing strategies that will help you, too, sell your course like hotcakes. Step #2 : Reach out to them via email or social media platforms like LinkedIn, showcasing how collaboration could benefit both of you.

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Neil Patel

JUNE 29, 2021

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. Once you determine that, it becomes much easier to scale up your marketing because you know you can pump more dollars into your campaigns and get XYZ in terms of customers out the other end. Determine Goals.

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Lead Generation Social Media Advertising Persuasion 132

Neil Patel

JANUARY 19, 2022

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing? Local search marketing is when you promote or advertise an in-person company that conducts its business within a local market.

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Marketing Ad Copy Search Engine Optimization SEO 133

The Hoth

OCTOBER 20, 2022

The ad is displayed prominently in a Google search so more people are likely to see it when searching for specific products or services. Successful ad campaigns require ongoing management and can take time before you begin to see results. Certain risks do come along with PPC like ad placement or a competitive keyword.

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Brand Awareness Advertising Search Engine Optimization Contractor 98

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Paid Search is also called search engine marketing (SEM) and pay-per-click (PPC). It utilizes paid advertising on search engines like Google where marketers bid for top-performing keywords. Why is SEO called organic?

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SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

APRIL 28, 2021

Before I go on, what do I mean by humanizing your PPC ads? It means creating ads that provoke a response or an emotion. It can help your ads build connections and trust with your market and ultimately increase your business. Let’s dive in, and then we’ll discuss different ways you can humanize your PPC ads.

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Ads Creative Director Storytelling Advertising 81

Backlinko

JUNE 2, 2023

Jasper : Best For Content Marketing Jasper is the best AI content generator for creating marketing copy, but that’s not all it can do. From product descriptions to social media profiles, Jasper has you covered. The variety of templates on offer makes it a great choice for social media marketers and bloggers.

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Content Landing Page Ad Copy Copy 67

Copywriter Collective

JANUARY 24, 2023

You see, copywriters play a critical role in the marketing department. Whatever copy they come up with must be persuasive, educative, and interest-generating. The copy should persuade, tell a story, and sway audiences to take a specific action. They can make a pretty standard ad copy sound so exciting.

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Copywriter Copywriting Creative Director Portfolio 52

Smart Blogger

AUGUST 5, 2023

The answer lies in the way they approach marketing, sales, customer service, and even product development. Knowing the difference in this area influences everything from product development to marketing and sales strategy. Audience Targeting When it comes to marketing, B2B usually targets a niche market with a specific set of needs.

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Ad Copy Utilities Manufacturing Government 70

Intergrowth

NOVEMBER 14, 2022

Most growing businesses rely on two primary channels for new customer acquisition in their digital marketing strategy: SEO and PPC. After cutting back on TV ads, billboards, social media, and other long-term brand awareness campaigns, SEO vs. PPC will be the primary investment question for many of you.

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SEO Search Engine Optimization Advertising Brand Awareness 100

Neil Patel

JUNE 23, 2021

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Scan Your Competitor’s Ad Copy With Spyfu.

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Ad Copy Copy Ads Persuasion 136

The Hoth

FEBRUARY 2, 2023

The Difference Between Growing and Scaling a Business Formally defined, growing your business is when you increase your revenue by adding new resources , such as capital, team members, or technology. This stage is also where you must build your client experience and business plan to take your products and services to market.

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Manufacturing Consulting Construction Retail 96

Smart Blogger

JULY 31, 2023

Now, imagine this technology lending a hand in content creation. That’s where AI blog writing software steps in. But how exactly does it work? Underneath AI, we have Machine Learning (ML) , which is a type of AI that enables computers to learn without being explicitly programmed. It’s here to aid, not replace, human creativity.

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Blog Writer Writer Content Creation Long Form Content 72

Moz

NOVEMBER 2, 2020

Bring creativity to bear in publicizing your most compelling reasons to shop local on Facebook, Twitter, Instagram, YouTube, and other social media platforms. Because local SEOs work in tech, we find ourselves in a work environment that sometimes reveres market disruption just for the sake of the “wow” factor. Just do it.

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Marketing Agency Education Food 71

Smart Blogger

MAY 31, 2023

It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. What is a Digital Marketing Strategy? Let’s dive in. What’s not?

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Digital Marketing Marketing Brand Awareness Social Media 75

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

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Digital Marketing Marketing Advertising Ads 64

Neil Patel

APRIL 5, 2023

If your competitors are doing well, it shows there’s a market, right? It also demonstrates effective marketing to your ideal customers and getting great returns. Additionally, it’s a simple way for businesses to monitor their mentions on social and track competitors. Well, their success validates your ideas.

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Social Media Keywords SEO Advertising 133

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. This scenario illustrates the essential role copywriting plays in marketing. ” Well, you’re in the right place! But what exactly is copywriting?

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Copywriter Copywriting Copy Persuasion 72

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. For example, if you’re writing about digital marketing, research the latest trends and statistics to back up your claims. Try your hand at technical copywriting , social media , or even Facebook ads.

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Copywriter Copywriting Persuasion Search Engine Optimization 88

Freelance Magic

OCTOBER 19, 2022

A niche is a focused segment of a broader market, usually tailored to a specific demographic. For example, social media marketing for a specific platform like Twitter, writing long-form blog posts, writing sales pages for info products, and motion design are examples of service-based niches. Get Clients Quicker! .

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Freelance Finance Landing Page Projects 130

Neil Patel

AUGUST 18, 2020

PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. Ads in search engine results aren’t the only type of PPC advertising. Other examples include social media, programmatic, and Amazon, each with their own set of quirks and best practices.

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Agency Landing Page Consulting Portfolio 144

Neil Patel

MAY 14, 2021

Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? Let me introduce you to how it works and how it could transform your marketing strategy. For example, maybe you decide you want a social media post advertising a new yoga class. I’ll give you an example.

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Copywriter Copywriting Writing Script 143

Neil Patel

FEBRUARY 18, 2021

There are dozens of factors to consider when spying on your competition–what are they ranking for, what are they doing on social, is there a new platform you should be considering? This is where marketing tools come into play. Social Blade – A Tool for Social Media Follower Counts. Price : Free.

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Keywords Agency Social Media Ad Copy 145

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. After all, LinkedIn has become a brilliant social media marketing tool where 66.8 Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. However, smart marketers know that LinkedIn is the place to go for B2B networking.

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Ads Advertising Text Social Media 104

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Having tested different copy on my CTA buttons, I’ve decided to stick with offering benefits with any action button. When it comes to persuading people to take action online, especially when you’re selling a digital product (e.g.,

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Landing Page Lead Generation Persuasion Telecommunication 145

Content Hacker

JANUARY 10, 2024

This tech isn’t just about speed; it’s smart enough to analyze data for your strategy, personalize your message at scale, and even keep social media buzzing with engaging posts. Then there’s versatility — whether you’re writing short-form social media posts or detailed reports, AI content creation tools have you covered.

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Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Check for these Common Problems Step #1: Interest-Based Targeting Facebook ad targeting is unrivaled in its versatility. Improving your conversion rates? Not so much.

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