Remove Ad Copy Remove Digital Marketing Remove Promotion Remove Social Media
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What is a Digital Marketing Strategy? Why Create One (& How)

Smart Blogger

It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. What is a Digital Marketing Strategy? Let’s dive in. What’s not?

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10 Clever Sales Promotions for Paid Campaigns

Neil Patel

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

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Competitor Analysis: Core Principles and How to Conduct One

Backlinko

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

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How to Target Generation X Through Paid Ads

Neil Patel

Generation X marketing strategies should include paid search ads, email marketing, social media, and occasionally even direct mail. Generation X is tech-savvy enough to use Google regularly and frugal enough to search for coupons and promotions. Run Paid Ads on Social Channels They Use the Most.

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What are the differences between Copywriting and Content writing?

Content Writing

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

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How to Create Stellar Niche Paid Ad Campaigns

Neil Patel

Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. There are a billion social media users, but your business may only be relevant for a few thousand. Instead, you need to find your “ideal” users and create stellar niche paid ad campaigns to convert them.

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10+ Essential Copywriting Skills (& Tips) to Help You Flourish

Smart Blogger

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. For example, if you’re promoting a fitness app, share your own struggles with weight loss and how the app helped you overcome them. Try your hand at technical copywriting , social media , or even Facebook ads.