article thumbnail

12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Scan Your Competitor’s Ad Copy With Spyfu.

Ad Copy 136
article thumbnail

10 Clever Sales Promotions for Paid Campaigns

Neil Patel

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

Promotion 131
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Who Needs a Marketplace Copywriter?

Melanie Saxton

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. That’s part of the reason I’ve pursued a much later-in-life master’s degree in digital media.

article thumbnail

How to Set Up Twitter Advertising: Tips, Tricks, and Complete Walk-Through

Neil Patel

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. One distinction between Twitter advertising and advertising on other social media platforms is that, unlike other platforms, you only pay for performance. To run a Twitter ad campaign, you must set objectives.

article thumbnail

Competitor Analysis: Core Principles and How to Conduct One

Backlinko

Furthermore, you should leverage social media platforms as an additional channel to connect with your current customers. Dig Into Your Social Media Analytics Another way to identify your target customer is to explore your social media analytics.

Ad Copy 89
article thumbnail

These Tactical Black Friday Ad Campaign Tips Can Increase Your Revenue 200%

Neil Patel

From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. Black Friday ad campaigns are one of the quickest way to drive revenue. Do Black Friday Ad Campaigns Make a Difference? Then use social media platforms like Instagram.

Ads 125
article thumbnail

Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. Share your survey on social media and email to encourage participation. The restaurant also uses social media to highlight its differentiators. Including its website.

Marketing 104