Smart Blogger

JANUARY 22, 2024

It’s a fundamental concept in both digital marketing and traditional marketing realms. Now, you might be wondering, how does this differ from a sales funnel ? The traditional marketing funnel is broader, encompassing the entire customer journey. Why Should You Use a Marketing Funnel?

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Marketing Persuasion Social Media Brand Awareness 90

Smart Blogger

MAY 25, 2023

Social Media Copywriting Scrolling through your social feed and stopped by a compelling post? That’s social media copywriting. Social media copywriters are the wizards behind catchy tweets, compelling Facebook posts, riveting Instagram captions, and engaging LinkedIn updates.

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Copywriter Copywriting Copy Persuasion 72

Smart Blogger

MAY 9, 2023

Tell Engaging Stories That Resonate with Your Audience Forget about bland sales pitches. Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. Discover Your Strengths by Experiment with Different Copywriting Styles There’s more to copywriting than just ad copy.

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Copywriter Copywriting Persuasion Search Engine Optimization 88

Smart Blogger

MAY 26, 2023

It’s a profession that’s as intriguing as it is essential in the digital age. A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. And as digital marketing evolves, there are always new techniques, trends, and platforms to explore.

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Copywriter Copywriting Persuasion Freelance Copywriting 74

Neil Patel

MARCH 18, 2021

Generation X marketing strategies should include paid search ads, email marketing, social media, and occasionally even direct mail. You can target them with promotional paid ads that use the language they’re likely to use for this type of search. Run Paid Ads on Social Channels They Use the Most.

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Ads Ad Copy Advertising Social Media 127

Neil Patel

SEPTEMBER 20, 2021

Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. There are a billion social media users, but your business may only be relevant for a few thousand. Instead, you need to find your “ideal” users and create stellar niche paid ad campaigns to convert them.

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Ads Ad Copy Social Media Advertising 126

Neil Patel

JUNE 22, 2021

billion monthly active users , Facebook is the world’s most popular social media platform. From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. Why Should You Use Facebook Marketing? With over 2.74

Marketing 145

Marketing Social Media Advertising Management 145

Freelance Magic

OCTOBER 19, 2022

For example, social media marketing for a specific platform like Twitter, writing long-form blog posts, writing sales pages for info products, and motion design are examples of service-based niches. Whether you’re a freelance writer or a digital marketer, the market is competitive.

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Freelance Finance Landing Page Projects 130

Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. From social media to paid search, PPC is a smart way to see quick results. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. Source: Statistica.

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Agency Landing Page Digital Marketing Ads 133

Neil Patel

OCTOBER 7, 2021

6 Clever Ways to Use Typos and Misspellings in Paid Ad Campaigns. Sometimes using conventional digital marketing practices only puts you in the same league as your competitors. In today’s crowded market, you may need to give yourself an edge. Keyword research plays a huge role in any digital marketing campaign.

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Ads Brand Awareness Keywords Digital Marketing 139

Smart Blogger

JULY 6, 2023

In the constantly evolving world of digital marketing, have you considered the power of mobile marketing? From hyper-targeted ads to personalized content, mobile marketing is your golden ticket to explosive growth. Social Media Marketing Last, but certainly not least, is social media marketing.

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Marketing Social Media Digital Marketing Brand Awareness 57

Content Hacker

JUNE 30, 2023

In this post, we’ll cover everything from choosing the perfect platform to marketing strategies that will help you, too, sell your course like hotcakes. Step #2 : Reach out to them via email or social media platforms like LinkedIn, showcasing how collaboration could benefit both of you.

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Collaboration Blog Blogging Banking 98

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. Never plagiarize other brands’ ad copy. Your ad copy must reflect your expertise in your niche or industry.

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Ad Copy Landing Page Advertising Ads 120

Smart Blogger

AUGUST 5, 2023

The answer lies in the way they approach marketing, sales, customer service, and even product development. Knowing the difference in this area influences everything from product development to marketing and sales strategy. But why does it matter whether a company operates in a B2B or B2C manner?

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Ad Copy Utilities Manufacturing Government 70

Neil Patel

APRIL 28, 2021

It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst. Let’s dive in, and then we’ll discuss different ways you can humanize your PPC ads. It’s simple.

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Ads Creative Director Storytelling Advertising 81

Neil Patel

JUNE 29, 2021

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. If you know exactly who your target is, you’ll have a much easier time acquiring them because your ad copy, text, images, and products will speak their language. What are you trying to achieve with your marketing efforts?

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Lead Generation Social Media Advertising Persuasion 132

Neil Patel

JANUARY 19, 2022

Chances are, these businesses are implementing some form of local search digital marketing strategy to ensure that they’re the business that shows up first when you Google that phrase. Advantages of Local Search Marketing. Local marketing via paid ads , Google My Business, Yelp, and social media could help you do that.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

The Hoth

OCTOBER 20, 2022

Paid search marketing is one of the most commonly used types of PPC. Providers like Google Ads and Bing Ads, show your ads to people who actively search for different keywords. . You’re able to set up campaigns by writing an ad copy , selecting the right keywords, and choosing a landing page for your website. .

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Intergrowth

NOVEMBER 14, 2022

Put simply, to answer the question: “What marketing expenses can we cut without sacrificing sales?”. Marketers: brace yourselves. Most growing businesses rely on two primary channels for new customer acquisition in their digital marketing strategy: SEO and PPC. How much do you value short-term vs. long-term sales?

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SEO Search Engine Optimization Advertising Brand Awareness 100

The Hoth

FEBRUARY 2, 2023

Their sales were high locally, but the founders were dreaming far bigger than that – they wanted to go international. By 2018, they had opened six new stores around the world, and 70% of their revenue was coming from international sales. Beyond that, you can use your customer avatar to build your sales funnel in a buyer-centric way.

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Manufacturing Consulting Construction Retail 96

Backlinko

AUGUST 16, 2023

It’s mostly used by digital marketers to improve their online search performance through keyword research and competitive intelligence. There are reports designed for different stages of the sales cycle including: Pre-sales Onboarding Planning Retention Upselling Plus, you can brand the reports with the logos of your clients.

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Ad Copy Keywords Projects Advertising 64

ContentWriters

OCTOBER 27, 2022

Most digital marketing experts recommend using both paid search and organic SEO techniques– integrated and strategically aligned. They encompass some of the most significant ways your business can be visible on the web and build brand awareness as part of your digital marketing strategy, resulting in visits to your site.

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SEO Search Engine Optimization Landing Page Engineering 105

Smart Blogger

OCTOBER 16, 2023

Email marketing messages, copywriting , infographics, step-by-step tutorials, sales pages, inspirational quotes , content marketing , case studies , calls to action , testimonials , tweets , and other social media posts are all designed to influence the reader (and prospective customers) in some way.

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Persuasion Copywriter Copywriting Freelance 98

Backlinko

JUNE 2, 2023

Jasper : Best For Content Marketing Jasper is the best AI content generator for creating marketing copy, but that’s not all it can do. From product descriptions to social media profiles, Jasper has you covered. The variety of templates on offer makes it a great choice for social media marketers and bloggers.

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Content Landing Page Ad Copy Copy 67

Neil Patel

JUNE 23, 2021

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Scan Your Competitor’s Ad Copy With Spyfu.

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Ad Copy Copy Ads Persuasion 136

Moz

NOVEMBER 2, 2020

Bring creativity to bear in publicizing your most compelling reasons to shop local on Facebook, Twitter, Instagram, YouTube, and other social media platforms. Mention was made of the famous Nike ad featuring abolitionist, Colin Kaepernick. I’ll follow any marketer who takes the leap from local SEO to local business advocate.

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Marketing Agency Education Food 71

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

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Digital Marketing Marketing Advertising Ads 64

Neil Patel

APRIL 5, 2023

More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. Hootsuite is by far one of the best competitive research tools for tracking social media analytics.

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Social Media Keywords SEO Advertising 133

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. When you use curiosity effectively, it’ll lead to increased sales.

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Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. After all, LinkedIn has become a brilliant social media marketing tool where 66.8 Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. However, smart marketers know that LinkedIn is the place to go for B2B networking.

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Ads Advertising Text Social Media 104

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. It’s a huge, ready-made market, with nearly 3 billion active monthly users, according to DataReportal. A great way to start is with a conversion-based Facebook ad campaign.

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Ads Landing Page Ad Copy Advertising 145