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10 Clever Sales Promotions for Paid Campaigns

Neil Patel

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

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Who Needs a Marketplace Copywriter?

Melanie Saxton

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. The fact is, people need assistance in a very competitive online marketplace.

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How to Set Up Twitter Advertising: Tips, Tricks, and Complete Walk-Through

Neil Patel

With Twitter advertising, you have three options for the types of ads you want to run. Promoted Tweets. Promoted tweets are the most common type of Twitter ad campaigns. Promoted tweets are usually used for lead generation, brand awareness, and product promotion, among many others. Promoted Accounts.

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These Tactical Black Friday Ad Campaign Tips Can Increase Your Revenue 200%

Neil Patel

From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. Black Friday ad campaigns are one of the quickest way to drive revenue. Do Black Friday Ad Campaigns Make a Difference? Keep the ad copy clear.

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How to Target Generation X Through Paid Ads

Neil Patel

Generation X is tech-savvy enough to use Google regularly and frugal enough to search for coupons and promotions. You can target them with promotional paid ads that use the language they’re likely to use for this type of search. Create Ads That Appeal Specifically to Generation X. Examples of Paid Ads for Generation X.

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What Is CTR? And How You Can Improve It

Backlinko

Paid CTR refers to any traffic you receive as a result of a paid promotion. It determines an ad’s usefulness and relevance for someone searching for a specific keyword. It impacts your ad’s position and cost-per-click (CPC). Ad relevance: The content of the ad needs to align with search intent to achieve a good CTR.

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How to Strengthen Your Copywriting Skills

Copywriter Collective

Working on your writing skills is very important, especially if you are managing a business and have to communicate your brand’s voice or promote your products/services to your intended audiences through different channels. It’s a skill that cannot be learned overnight or isn’t a god-gifted talent like many others.