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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Scan Your Competitor’s Ad Copy With Spyfu.

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How to Level up Your Writing Skills for Irresistible PPC Ads

Neil Patel

The Importance of Good Writing Skills for PPC Ad Copy. Google and Bing both reward superior writing with higher quality scores , earning you increased visibility and decreased cost per ad. While lowered cost is always a good thing, the real importance of good writing skills for PPC ad copy is audience reach and interaction.

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10 Snapchat Ads Strategies, Tips, and Resources

Neil Patel

The page usually has a goal like: sales email list sign-ups white paper downloads. For example, if you’re an app developer, you would redirect people to your Google Play or App Store download page. The ad is only five seconds long and uses two short sentences to get its message across. Ad Copy Resources.

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What Is CTR? And How You Can Improve It

Backlinko

It determines an ad’s usefulness and relevance for someone searching for a specific keyword. It impacts your ad’s position and cost-per-click (CPC). Ad Copy Testing (A/B Testing): A/B testing involves comparing two versions of your ad copy to see which one performs better.

IT 104
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How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. If you’re using a CTA button on your landing page, the ad copy words you use either persuade people to act or chase them away. Improving your conversion rates?

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How to Create Stellar Niche Paid Ad Campaigns

Neil Patel

Create Your Paid Ad Campaign Copy. No matter which platform you use and what your budget is, the results of your niche paid ad campaign come down to your ad copy. The key lies in making sure your ad copy is engaging , appealing, and offers enough information to drive the viewer to click.

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How to Set up a Google Search Network Campaign (The Right Way)

Neil Patel

You’ll now notice that a lot of the ‘Ad Group Ideas’ and ‘keywords’ are more relevant and provide much more in the way of keywords with ‘buyer intent.’. You might even want to download them, by clicking on the ‘Download’ button. It is helpful for finding content ideas as well as keywords for Google Search Network Ads.