Neil Patel

JUNE 23, 2021

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Scan Your Competitor’s Ad Copy With Spyfu.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

MARCH 15, 2021

Another way you can tell is if there’s a call to action (CTA) button under the image that might read something like “shop now,” “learn more,” or “download our app.”. How much do Instagram ads cost? WebFX says Instagram ads cost between $0.20 Relevant ad copy can allow you to gain a higher ad position, reducing your CPC.

Ads 104

Ads Social Media Advertising Ad Copy 104

Backlinko

MAY 14, 2024

Like Gyubee, aim for differentiators that are relevant to your customers and defendable—aka not easily copied by competitors. Highlight them in these crucial areas: Website and marketing copy Social media bios and posts Product descriptions and packaging For example, Gyubee highlights its differentiators across various touchpoints.

Marketing 103

Marketing Social Media Keywords Engineering 103

Backlinko

AUGUST 16, 2023

If you hover over the ‘ Ads ’ column then you can see the number of domains that have advertised for the keyword and the actual domains. The ‘ Ad Copy ’ metric will provide you with the domain’s most recent ad for the keyword. You can also export the keywords you find to your Google Ads account.

Ad Copy 63

Ad Copy Keywords Projects Advertising 63

Neil Patel

APRIL 7, 2021

You can also use the previous results of your evergreen ads to determine which topics or copy are more likely to attract your consumers. Unlike a seasonal campaign, this ad type may resonate with consumers encountering your brand for the first time. How to Select Topics for PPC Ads That Won’t Get Outdated.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Smart Blogger

JULY 11, 2023

The best ads echo the keywords in a meaningful way and provide clear, compelling reasons for users to click through. The ultimate goal is to guide users to a landing page where they can engage further with your business — perhaps make a purchase, sign up for a newsletter , or download an ebook.

Engineering 59

Engineering Landing Page Marketing Construction 59

The Creative Penn

DECEMBER 30, 2022

In terms of stats, The Creative Penn Podcast is in the top 1% of podcasts with over 10,000 downloads in the first 7 days of publishing, and 15K-25K downloads per episode. million podcast downloads across 228 countries (60% USA, 12% UK, 5% Australia, 5% Canada, 18% Rest of the World). This is also evident in the downloads.

Creativity 98

Creativity Pharmaceutical Projects Publisher 98

Backlinko

JUNE 2, 2023

Jasper : Best For Content Marketing Jasper is the best AI content generator for creating marketing copy, but that’s not all it can do. Over 90 copywriting templates : This includes templates for digital ad copy, eCommerce copy, and social media content. You’ll never lose that much-needed ad copy again!).

Content 67

Content Landing Page Ad Copy Copy 67

Content Hacker

JUNE 30, 2023

You could also consider offering other incentives like downloadable resources or exclusive access to webinars related to the subject matter covered in your course. Step #1 : Identify your ideal customer profile to create highly targeted ads that resonate with them.

Collaboration 98

Collaboration Blog Blogging Banking 98

Neil Patel

JUNE 22, 2021

Create Your Facebook Ad. Finally, choose your ad format, type in the ad copy, and enter your images or videos. Once you’re happy with the ad, click the “Publish” button to go live. Congratulations, you’ve created your first Facebook Ad! Tips for Creating Great Facebook Ads.

Marketing 145

Marketing Social Media Advertising Management 145

Neil Patel

MARCH 16, 2021

You can use it to serve ads to blog readers, users who have spent X amount of time on your site, or people who have downloaded your TV comparison guide. YouTube: YouTube has a video ad sequence campaign you can use to generate awareness around your business.

Brand Awareness 113

Brand Awareness Ads Keywords Education 113

Smart Blogger

OCTOBER 16, 2023

And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything. Skim through good digital marketing campaign copy on an e-commerce site, and you’ll find a lot of power words based on vanity or greed. Graphic, yes, but also true.

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98

Neil Patel

APRIL 14, 2021

Once you’re signed up and logged in, then copy one of your competitor domains into the search bar and select the Domains option as shown below. (To To find your competitors, simply type your keywords into Google and then copy the advertiser domains.). The display URL is an easily overlooked area of your ads. Display URL.

Landing Page 143

Landing Page Advertising Keywords Ads 143

Smart Blogger

JULY 6, 2023

It could be increasing your app downloads by 50% in the next six months, or perhaps it’s to boost customer engagement by 25% through personalized push notifications. A/B test different elements, like ad copy or the timing of your push notifications, to see what resonates best with your audience.

Marketing 57

Marketing Social Media Digital Marketing Brand Awareness 57

Neil Patel

MARCH 9, 2021

Lastly, manual ad extensions put you in control of what conversion you want to happen. If you want people to download your app, you can set it up. The differences between manual and automatic ad extensions are really in the drawbacks. Otherwise, Google may think your ad copy isn’t relevant, which can hurt your CPC.

Ads 104

Ads Keywords Text Ad Copy 104

Neil Patel

JANUARY 20, 2021

If you havn’t installed it yet, go to your “Ads Manager” or “Power Editor.”. After you’ve created your Pixel, you’ll receive a tracking code that you have to copy and paste into the header of your website. After it’s installed, get your Pixel ID from your Ads Manager and simply copy it into the settings of the plugin.

Social Media 145

Social Media Persuasion Promotion Ads 145

Moz

NOVEMBER 22, 2018

Then run an AdWords campaign and test out those title tags in the title of the ad. Test out new ad copy — that would be your meta descriptions — and see what actually brings a higher click-through rate. Then whichever one does, ta-da, that's your new title tags and your meta descriptions. It should all be working together.

SEO 55

SEO Keywords Copy Ad Copy 55

The Creative Penn

AUGUST 7, 2023

How can you leverage the tools available for authors to sell more copies? So what we do is we go out there and we aggregate groups of readers, and then we put your book in front of readers that are most likely to purchase or download the book. How can you shift your mindset in order to reach more readers with your books?

Ads 98

Ads Marketing Retail Publisher 98

The Creative Penn

JANUARY 6, 2023

Mark Dawson is the award-winning USA Today best-selling author of the John Milton series and other thrillers, with over 6 million copies sold. Joanna: Mark Dawson is the award-winning USA Today best-selling author of the John Milton series and other thrillers, with over 6 million copies sold. Transcript of Interview with Mark Dawson.

Advertising 98

Advertising Marketing Ads Social Media 98

Moz

JULY 14, 2020

Francine walked us through the different areas of PPC automation: Bidding Ad copy Smart campaigns Keyword matching. If you’re looking for a great example of letting go and embracing automation, Microsoft Ads is a good place to go. (Someone call Roger!). If you did join us today, what was your favorite session?

Brand Awareness 59

Brand Awareness Ad Copy Keywords Brand 59

Moz

JULY 14, 2020

Francine walked us through the different areas of PPC automation: Bidding Ad copy Smart campaigns Keyword matching. If you’re looking for a great example of letting go and embracing automation, Microsoft Ads is a good place to go. (Someone call Roger!). If you did join us today, what was your favorite session?

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58

Moz

JULY 14, 2020

Francine walked us through the different areas of PPC automation: Bidding Ad copy Smart campaigns Keyword matching. If you’re looking for a great example of letting go and embracing automation, Microsoft Ads is a good place to go. (Someone call Roger!). If you did join us today, what was your favorite session?

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58

ProBlogger

SEPTEMBER 22, 2012

Take this new list and download an Excel copy of it. People searching for Python programming tutorials do not want to learn more about snakes and will only cost you money with no added benefit. Step 2: Ad copy. I say ads, not ad, because the most important thing you can do with AdWords is rotate and test ads.

Promotion 39

Promotion Ad Copy Landing Page Advertising 39

Verblio

NOVEMBER 4, 2022

Jasper is a tool that uses GPT-3 to generate content, including social media posts, ad copy, blog posts, emails, and more. (If You can also track conversions for other goals, like newsletter signups or downloads. Knowledge is power. What is Jasper and how does it work?

Persuasion 52

Persuasion Writer Long Form Content Engagement 52

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. It gives you more room to make your case, with a larger image, longer copy, and additional link description area. Improving your conversion rates? Not so much. The only problem?

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

FEBRUARY 18, 2021

You simply type in your competitor and you can download an entire list of these keywords. One of the more popular tools, Majestic SEO allows you to download the link profile for any of your competitors’ sites. You can see the competitor’s most effective ad copy, and you can look at graphs that compare all of this data.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Neil Patel

APRIL 22, 2021

However, when using free trials in your call-to-action copy, you’ve got to be careful not to lose the trial users at the end of the trial period. Having tested different copy on my CTA buttons, I’ve decided to stick with offering benefits with any action button. But, if you offer them a free trial, you can increase conversions by 328%.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

ProBlogger

JULY 25, 2012

If you can’t afford to have a designer create a banner for you, for example, you might opt for text ads until you can afford design expertise. but the thing is that when you hit on a need like this, in natural language that the readers probably use themselves, you can create an ad that cuts through and really speaks to them.

Advertising 38

Advertising Entertainment Social Media Copy 38

Neil Patel

AUGUST 5, 2021

The page usually has a goal like: sales email list sign-ups white paper downloads. For example, if you’re an app developer, you would redirect people to your Google Play or App Store download page. Write Catchy Copy. what is the purpose of the ad) enticing call-to-action (CTA). Ad Copy Resources.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

The Creative Penn

FEBRUARY 24, 2023

Some only use AI tools for generating sales descriptions or ad copy. And that's kind of what I'm hoping to do is to be able to provoke that reaction, like, I see when people take my images and copy them and other places. Usage of AI tools is a continuum and we all sit at different places along the spectrum. And here's why.'

Text 98

Text Creativity Publisher Publishing 98

Neil Patel

SEPTEMBER 2, 2021

Set a goal for your ad What do you want your ad to do? For example, you might want to increase app downloads, drive sales, or generate leads. Facebook and Google Ads both offer different ad formats based on your goal. What's the Difference Between Static and Dynamic Ads? Avoid short and broad keywords.

Keywords 133

Keywords IT Landing Page Ads 133

Moz

DECEMBER 14, 2020

You can look at ad copy, keywords, landing page content, calls to action, audiences, and different strategies altogether within the advertising platform. We’ve measured positive results for clients in varying industries and in different platforms by changing aspects of the ads we ran. Promotions.

Landing Page 58

Landing Page Ad Copy Advertising Copy 58

Neil Patel

JUNE 8, 2021

On average, 80 of them will read your headline copy, but only 20 will read the rest. Following this approach can help you form more logical arguments, write copy that flows naturally, and provide your readers with clear takeaways. They might even sign up to your mailing list or download gated content. Content Writing FAQs.

Writing 145

Writing Content Government Copy 145

Moz

AUGUST 27, 2020

Make sure to have at least three ads per group. Add emotional triggers into your ad copy. Then look at your ad copy. Really think about how you can add those emotional triggers into your copy. That can really help to spice up your ads. Really add those emotional triggers into your ad copy.

Ads 64

Ads Ad Copy Keywords Agency 64

Neil Patel

MAY 5, 2021

The language they use can be very effective ad copy for internet advertisements. Understand the Different Types of Paid Ads. There are a lot of places to buy ads and each platform has its own strengths and weaknesses. Displaying traditional navigation may distract your visitors.) This is especially important.

Advertising 123

Advertising Landing Page Social Media Keywords 123

Moz

JANUARY 16, 2019

Technically, the units are “display ads, but they look like text.” The ad copy is short and to the point. That way, they can make fast adjustments on the fly, A/B testing small elements like background color to keep ads fresh and conversions as high as possible. I mean, they’re both technically ‘leads.’

Promotion 57

Promotion Content Social Media Manufacturing 57