Melanie Saxton

FEBRUARY 16, 2023

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. Rely on me for your website content, ads, emails, newsletters, press releases, documents, scripts, blog posts, and more!

Copywriter 130

Copywriter Copywriting Script Portfolio 130

The Hoth

JANUARY 25, 2024

Not only do these platforms make paid ad campaigns on Google and Bing possible, but they also provide crucial metrics for tweaking, optimizing, and perfecting ad strategies. These are the web pages that your paid ads will direct to, which is why they should be your main focus. It’s because SEM ads cost money.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Melanie Saxton

FEBRUARY 16, 2023

Copywriting Press releases, newsletters, e-blasts, ad copy, marketing content, white papers, custom blogging, and editorial for physicians, hospital systems, veterinarians, academia, lawyers, business owners, skilled trades, nonprofits, and more. At Your Leisure and Convenience, and Worry-Free! Take your time.

Hospitality 130

Hospitality Editorial Ad Copy Projects 130

Smart Blogger

JUNE 14, 2023

With AI copywriting tools, you can create engaging blog posts , compelling ad copy , and catchy social media content , often with more efficiency than a human copywriter might deliver. From engaging blog posts and product descriptions to catchy marketing copy, it’s has got you covered.

Copywriter 91

Copywriter Copywriting Content Creation Ad Copy 91

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Check for these Common Problems Step #1: Interest-Based Targeting Facebook ad targeting is unrivaled in its versatility. Improving your conversion rates? Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Backlinko

FEBRUARY 19, 2024

This includes analyzing content themes and engagement tactics that resonate with the target audience. In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. What is Competitor Analysis? This in-depth analysis serves as a valuable benchmark.

Ad Copy 88

Ad Copy Landing Page Social Media Keywords 88

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. SaaS stands for software as a service. That’s SaaS!

Content Writer 237

Content Writer Writer Content Writing 237

Income Diary

MARCH 22, 2024

High-quality, engaging content can help your website rank higher in search engines, drive traffic to your site, and ultimately increase conversions and revenue. By using artificial intelligence technology, you can create high-quality content that is optimized for search engines and engages your audience. By using Frase.io

Engineering 52

Engineering Content Creation Content Content Creator 52

Neil Patel

OCTOBER 14, 2021

If you’re launching a Black Friday ad campaign, make your offers clear. For example, look at this ad by First Hotels. Then, the rest of the ad copy is written in simple language to draw attention to the Black Friday ad. How do you make sure your Black Friday ad campaign makes your offers clear and attractive?

Ads 125

Ads Ad Copy Social Media Copy 125

Neil Patel

FEBRUARY 16, 2021

Engage Customers With Ads. Thanks to the digital age, it is now much easier to engage and connect with your customers. When you engage with customers in the comments, you can provide additional information that wasn’t shared in the ad. Be Genuine in Ad Copy. How do you inspire customer loyalty?

Ads 126

Ads Ad Copy Social Media Copy 126

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. To run a Twitter ad campaign, you must set objectives. Examples of these objectives include: website conversions app installs engagement increasing your follower base. Twitter Ads Are Dirt Cheap. Keyword Targeting.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Smart Blogger

MAY 9, 2023

Tell Engaging Stories That Resonate with Your Audience Forget about bland sales pitches. To engage your audience, tell a story that resonates with them. Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. But no one likes to read convoluted text.

Copywriter 94

Copywriter Copywriting Persuasion Search Engine Optimization 94

Neil Patel

SEPTEMBER 20, 2021

Instead, you need to find your “ideal” users and create stellar niche paid ad campaigns to convert them. It is easy to confuse the terms (paid media, owned media, and earned media), as they all pertain to marketing, but address different types of ads. What is the return on investment from previous niche paid ad campaigns?

Ads 126

Ads Ad Copy Social Media Advertising 126

Neil Patel

AUGUST 11, 2021

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. This is the bread and butter of a Google ads specialist.

Ads 144

Ads Management Landing Page Ad Copy 144

Copywriter Collective

MAY 3, 2024

Whether writing unique ad copies or emails, you must convey your message using simple language so that your target audience understands the message. Passive voice content can be hard to understand for a common reader and damage engagement rate. Mastering copywriting isn’t an easy task.

Copywriter 52

Copywriter Copywriting Storytelling Marketing Copy 52

BKA Content

DECEMBER 7, 2022

For example, if you’ve never ventured into the copywriting space, you’re missing a variety of lucrative, engaging projects. Writing ads may not seem like creative work, especially if you’re used to fiction writing. With so many projects available, you can stave off boredom by finding something new and engaging.

Copywriter 86

Copywriter Copywriting Freelance Content Creation 86

Smart Blogger

JANUARY 22, 2024

But it’s also crucial to actively engage with your target audience. For instance, engaging in trending topics can increase your brand’s visibility. Google Ads Utilizing Google Ads effectively can catapult your brand’s visibility to new heights. Let’s dive right in! What is a Marketing Funnel?

Marketing 95

Marketing Persuasion Social Media Brand Awareness 95

Neil Patel

FEBRUARY 17, 2021

Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. What Are Attractive Sales Promotions for Paid Ads? For example, which ad copy is more appealing in February? Setting up a countdown timer on your Google PPC ads couldn’t be easier.

Promotion 131

Promotion Sales Ad Copy Retail 131

Smart Blogger

AUGUST 5, 2023

On the flip side, B2C, or business-to-consumer, describes companies that sell directly to the end consumer. These are the brands you interact with on a daily basis, like Starbucks selling you your morning cup of coffee or Amazon delivering your latest impulse buy. But why does it matter whether a company operates in a B2B or B2C manner?

Ad Copy 76

Ad Copy Utilities Manufacturing Government 76

Smart Blogger

NOVEMBER 13, 2023

By aligning your marketing efforts with these insights, you’ll create a more impactful and engaging experience for your potential students. Social Media Marketing On social media , it’s all about connecting and engaging with your audience. Leveraging a Facebook ad offers an opportunity to reach specific demographics.

Social Media 85

Social Media Utilities Education Digital Marketing 85

Neil Patel

MAY 14, 2021

Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning.

Copywriter 143

Copywriter Copywriting Writing Script 143

Credible Content

MAY 29, 2023

Understanding the fundamentals of copywriting empowers you to effectively communicate your message, engage your audience, build trust, and create persuasive content across different channels. Engaging and Persuasive Content Copywriting helps you create content that grabs attention and keeps readers engaged.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. It’s a crafted blend of creativity, psychology, and market savvy that’s designed to catch your attention, engage your interest, and guide you towards a specific outcome.

Copywriter 76

Copywriter Copywriting Copy Persuasion 76

Neil Patel

AUGUST 5, 2021

That’s a ton of people sharing and engaging with content on a daily basis. On top of a huge user base, the engagement levels are off the charts. It’s no question Snapchat has potential in numbers and engagement, so why don’t you see results with the platform? Add Polls to Your Snapchat Ads. The only downside?

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Backlinko

MAY 14, 2024

Like Gyubee, aim for differentiators that are relevant to your customers and defendable—aka not easily copied by competitors. Highlight them in these crucial areas: Website and marketing copy Social media bios and posts Product descriptions and packaging For example, Gyubee highlights its differentiators across various touchpoints.

Marketing 102

Marketing Social Media Keywords Engineering 102

Neil Patel

FEBRUARY 23, 2023

Before you get started creating an ad, you need to spend some time thinking about who your ideal customer is. Segmentation enables you to tailor content and ad campaigns according to the needs of particular customer groups. Below are some of the KPIs you should adhere to as part of LinkedIn ads best practices.

Ads 104

Ads Advertising Text Social Media 104

Smart Blogger

AUGUST 11, 2023

Every post you make, every ad you launch, and every Messenger chat you engage in is a deliberate act in this bustling metropolis to pull people into your shop. But Facebook’s ad targeting is so nuanced that it’s like turning that haystack into a magnet. Step 5: Engage with Your Audience Posting is just half the game.

Marketing 70

Marketing Social Media Collaboration Brand Awareness 70

Neil Patel

APRIL 19, 2021

Optimizing your PPC ads for mobile means thinking about how mobile users will engage with your ads. These are designed to encourage the user to interact with your ad. There are lots of ways you could go about optimizing your ads for mobile-first, but it really comes down to your approach. What’s the pain point?

Ads 73

Ads Landing Page Ad Copy Copy 73

Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. How to Create Responsive Search Ads.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

MARCH 15, 2021

12 Factors That Affect the Cost of Instagram Ads. Ads targeting women tend to be more expensive due to the higher likelihood that they’ll engage with your content. Ad cost can also vary depending on the age group you select. However, this can have the opposite effect you want and increase how much Instagram ads cost you.

Ads 104

Ads Social Media Advertising Ad Copy 104

Smart Blogger

MAY 31, 2023

These channels could range from owned media like your website or blog post , to earned media like customer reviews and social media mentions, or even paid media , think Google Ads. It’s a roadmap to increase brand awareness, engage your target audience , and ultimately, convert visitors into loyal customers.

Digital Marketing 79

Digital Marketing Marketing Brand Awareness Social Media 79

Content Writing

DECEMBER 20, 2022

Content writing is all about writing copies in the form of product descriptions, blogs, articles, e-books, flyers, emails, and brochures to describe products, services, and other collaterals in electronic form. In this form, you engage customers by writing high-quality and valuable content. Cost-per-mills (CPM ads). Emotions: .

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Neil Patel

JUNE 8, 2021

Be Engaging. However enticing your headline may be, if your content doesn’t quickly engage your audience once they land on your page, they’re going to bounce. They used machine learning models to discover the keys to engaging content writing. This shows people on different platforms engage with different types of content.

Writing 145

Writing Content Government Copy 145

Smart Blogger

JULY 11, 2023

The higher the bid, the better the chances of winning a spot for the ad. Google’s Ad Auctions system steps in, leveling the playing field. The Ad Auction also considers the Quality Score — a valuable metric that evaluates the relevance and quality of your ad and landing page. Well, not quite.

Engineering 64

Engineering Landing Page Marketing Construction 64

Content Hacker

DECEMBER 15, 2022

The days of the “robots among us” are here. There’s no denying it, with AI presenting itself in writing and marketing unlike it’s ever done before. When Arnold Schwarzenegger dropped his cliffhanging statement “I’ll be back” in The Terminator , did he actually know what the 2020s would bring?

Copywriter 103

Copywriter Copywriting Writing Copy 103

Neil Patel

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. With video ads, you can showcase a product, promote customer testimonials, or boost your brand. Carousel Ads. With over 2.74

Marketing 145

Marketing Social Media Advertising Management 145

Smart Blogger

MAY 26, 2023

A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. This involves integrating keywords seamlessly into your text and understanding how to optimize your copy for search engine rankings. If you’ve ever found yourself wondering, “What is a copywriter?”,

Copywriter 80

Copywriter Copywriting Persuasion Freelance Copywriting 80