What Is CTR? And How You Can Improve It
Backlinko
DECEMBER 21, 2023
For organic CTR, an impression occurs when a link appears in the search engine results page ( SERP ) due to its relevance to a user’s search query. And here’s an example of what a Shopping ad looks like: Google SERP – Shopping Ad Clicking on the blue text or image within one of these Shopping ads will contribute to the CTR.
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