Backlinko

MAY 14, 2024

Use Answer the Public , a free social listening tool, to identify phrases people use on search engines like Google and Bing. It provides essential audience data on who visits your website. Including its website. Both its website and Instagram feed showcase a playful aesthetic. Including demographic information.

Marketing 104

Marketing Social Media Keywords Engineering 104

The Hoth

JANUARY 16, 2024

Read on to learn everything you need to know about paid ads and organic SEO, including notable pros and cons. SEO 101: Understanding Search Engine Optimization First, let’s take a look at what SEO can do for your business. With PPC, you pay a service like Google or Microsoft a fee every time a user clicks on one of your ads.

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

BKA Content

DECEMBER 7, 2022

Copywriting plays an essential role in branding — after all, who’s responsible for the text that greets website visitors? Who creates ad copy to entice consumers? How Does Copywriting Increase Traffic to a Website? Most online copywriting jobs from home focus on boosting business website traffic.

Copywriter 86

Copywriter Copywriting Freelance Content Creation 86

Backlinko

FEBRUARY 19, 2024

Example: You and your competitor both run travel websites. Here’s an example to give you a better grasp: Imagine there’s a website that writes a blog about advertising. Here’s why: The first website is focused on advertising, so their audience is interested in learning about advertising.

Ad Copy 89

Ad Copy Landing Page Social Media Keywords 89

ContentWriters

OCTOBER 27, 2022

Your business has a professional website with a clear call to action, but how do you get customers to visit? In this article, we’ll explain the difference between paid SEO and paid search, how to use paid search effectively, and organic SEO strategy for improving search engine results page (SERP) ranking. Why is SEO called organic?

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

JANUARY 19, 2022

Their strategy consists of using content marketing to drive more traffic to their website and, ultimately, their local business. Local marketing via paid ads , Google My Business, Yelp, and social media could help you do that. A lot of businesses do this by creating a sitemap on their website. Increase Traffic Relevancy.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Credible Content

MAY 29, 2023

Whether you’re writing for print, websites, social media, or video scripts, the fundamentals of copywriting remain consistent. Here are ten examples of where you can utilize copywriting fundamentals: Advertising Campaigns: Print ads, online banners, social media ads, and PPC campaigns.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. The “poorly targeted” one delivered 278 website clicks costing $0.142 apiece. While the one with good audience targeting delivered 1,103 website clicks at only $0.03

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

DECEMBER 11, 2020

No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. You can also use varying headlines on multiple ads with attention-getting buzzwords and change them as language evolves. Create your ads from this new messaging.

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137

ContentWriters

NOVEMBER 15, 2023

This has raised a major question for many marketers: What does this mean for SEO and website performance? This article will explore the potential implications of using AI-generated content for these crucial aspects of website presence. He built a mall website with 15 pages filled with only AI-produced content optimized for SEO.

SEO 64

SEO Content Content Creation Finance 64

Smart Blogger

MAY 25, 2023

SEO, or Search Engine Optimization copywriting, leverages keywords — those commonly searched terms that your audience types into search engines — to improve a website’s visibility and ranking. SEO optimizes your website, social media amplifies your reach, and your website copy seals the deal.

Copywriter 76

Copywriter Copywriting Copy Persuasion 76

Neil Patel

AUGUST 11, 2021

The ad rank is Google’s value to determine where they will place your ad in the SERPs. A conversion occurs when someone takes the action you want them to take; this happens off the search engine results page and on your landing page or website. That’s a high-performing ad. Step 3: A/B Test Ad Copy and Design.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

APRIL 5, 2023

To use Majestic, begin by conducting a Google search to pick a post that ranks at the top of search engine results pages (SERPs) for your keyword. However, verified website owners can get free access to a comprehensive set of Webmaster Tools , including backlink analysis. Type in a website of your choice. Let’s see it in action.

Social Media 133

Social Media Keywords SEO Advertising 133

Intergrowth

NOVEMBER 14, 2022

SEO = Search Engine Optimization. TL;DR: this consists of the initiatives that help your business rank in search engines for organic search results that relate to your business. TL;DR: any initiative where you pay for advertising space on a property you don’t own (think Facebook Ads, Google Ads, etc.)

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

Neil Patel

MAY 24, 2021

If people (or bots) are fraudulently clicking on your ads, then it can mean you’re paying for clicks that aren’t real. This can use up your daily ad spend, meaning you never reach your target audience with your message. Surely Google and the other search engines can’t let this happen?

Ads 142

Ads Landing Page Social Media Advertising 142

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. Discover Your Strengths by Experiment with Different Copywriting Styles There’s more to copywriting than just ad copy. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriter 94

Copywriter Copywriting Persuasion Search Engine Optimization 94

Neil Patel

SEPTEMBER 20, 2021

This could be social media apps like Facebook, or search engines like Google. Create Your Paid Ad Campaign Copy. No matter which platform you use and what your budget is, the results of your niche paid ad campaign come down to your ad copy. How do you make sure your ad is reaching the right people?

Ads 126

Ads Ad Copy Social Media Advertising 126

The Hoth

OCTOBER 20, 2022

You’re able to set up campaigns by writing an ad copy , selecting the right keywords, and choosing a landing page for your website. . Display ads. Display ads are basically just images such as banners, video ads , and text ads that appear on websites other than SERP to target a particular audience. .

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Website Sales Copy.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Neil Patel

OCTOBER 7, 2021

Google will also begin phasing out third-party cookies from its browsers to strengthen user privacy and promote itself as a secure search engine. This represents a considerable change for marketers who heavily relied on cookies for their ad campaigns. It helps if you use both formats (app and website), as most businesses do today.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Neil Patel

DECEMBER 4, 2020

With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself. With a few tweaks, you may reach your target audience more efficiently and bring motivated buyers to your website. PPC campaigns aren’t usually difficult to set up.

Marketing 127

Marketing Advertising Landing Page Keywords 127

The Hoth

NOVEMBER 1, 2022

If you want to rank high in search engines , you should focus on creating a few stellar pieces of content instead of churning out hundreds of so-so articles. . It’s a valuable metric to monitor because search engines view websites with a higher content velocity as more authoritative. The SEMrush / Screaming Frog method .

IT 98

IT Content Creation Content Copy 98

BKA Content

JANUARY 19, 2023

Online Marketing Preparation Before you do any marketing online, make sure that you have a website that is fast and well-designed and that you can make changes to easily. to make updating and changing your website a breeze. Being able to make changes is essential in order to help your website with Search Engine Optimization (SEO).

Marketing 52

Marketing Search Engine Optimization Lead Generation Insurance 52

Smart Blogger

JULY 13, 2023

Are you ready to propel your website’s visibility to stratospheric levels? An SEM (Search Engine Marketing) tool is a software application or service that aids in managing, optimizing, and analyzing search engine marketing campaigns. Let’s say you’re a bakery owner, and you’ve just launched your website.

Digital Marketing 75

Digital Marketing Landing Page Keywords Construction 75

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. So if you want to boost your sales and improve lead generation, you need visibility on search engines, and you need it fast.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

AUGUST 18, 2020

Ads in search engine results aren’t the only type of PPC advertising. Strong PPC campaigns go beyond excellent ad copy , design, and targeting. You may not be able to find out much about this from an agency’s website. You may have a hard time learning about this from their website. Let’s dive in!

Agency 144

Agency Landing Page Consulting Portfolio 144

Backlinko

MARCH 19, 2024

They designed Perplexity as a search and answer engine that relies on AI to provide reliable responses to user queries. This significant boost is setting the company on a trajectory to compete with search engines at large. Pricing: Pro Version: $10 per month 6. One to watch! Pricing: Pro Version: $20 per month or $200 per year 7.

Architecture 86

Architecture Entertainment Utilities Search Engine Optimization 86

Neil Patel

MAY 14, 2021

JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. While the “human” copy generated 25 home equity applications, the AI copy generated 47. How are companies using AI copywriting? I’ll give you an example. The findings? Key Features.

Copywriter 143

Copywriter Copywriting Writing Script 143

Smart Blogger

MAY 31, 2023

These channels could range from owned media like your website or blog post , to earned media like customer reviews and social media mentions, or even paid media , think Google Ads. By optimizing your website and content for search engines, you improve your visibility online. Is your ad copy persuasive?

Digital Marketing 79

Digital Marketing Marketing Brand Awareness Social Media 79

Content Hacker

DECEMBER 15, 2022

We’re taking on 2-3 clients at a time for high-converting brand websites. “With all the chatter around AI over the last few days, about 6 months ago I started playing with AI in my ad copy. In this campaign specifically, I tested 100% AI-written copy against my own. Our Done-For-You Content Engine is the way.

Copywriter 103

Copywriter Copywriting Writing Copy 103

The Creative Penn

DECEMBER 10, 2023

I’ve been using Google Bard and Microsoft Bing, both generative search engines, in the last few months to see how things might play out. For the last two decades, we have used various search engines to type in a couple of words or a question and then hit enter. We need to be ready for this change.

Keywords 98

Keywords Advertising Text Engineering 98

Smart Blogger

JULY 6, 2023

At its core, mobile marketing works by communicating with audiences through mobile devices, typically via apps, SMS, websites, or social media. Google, the search engine behemoth, introduced mobile-first indexing to reflect users’ shift towards mobile browsing. But why does it matter so much? Do you have a mobile app?

Marketing 60

Marketing Social Media Digital Marketing Brand Awareness 60

Neil Patel

NOVEMBER 23, 2021

You can also incorporate visual elements into your display ads. The best part about responsive display ads is that they can be created automatically (by Google’s AI and machine learning engine) using your assets. These are the same assets you can upload to use for both standard and smart display ad campaigns.

Ads 112

Ads Landing Page Text Copy 112

Backlinko

JUNE 2, 2023

I added these details: “$9.99 For the tone of voice, I chose “fitness fanatic”: And then let Jasper generate my content: Features Search engine optimization (SEO) : Jasper has Surfer SEO integration, so you can create perfectly-optimized content with just a few clicks. You’ll never lose that much-needed ad copy again!).

Content 67

Content Landing Page Ad Copy Copy 67

Neil Patel

OCTOBER 7, 2021

Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign. Brands bid for keywords on search engines, social media, and other advertising platforms.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

AUGUST 25, 2020

If it’s not clear on their website, be sure to ask questions to help you gauge this before working together. Look for indications of this on their website or ask about it if you’re unsure. 82% of smartphone users turn to search engines to find businesses close to them. Do you need help with design or ad copy as well?

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

OCTOBER 16, 2020

Since ads that contain keywords of the search are more relevant than ads that don’t, a consultant optimizes AdWords ad copy to increase click-through rates of the ads. Decreasing website load times to provide better experiences to users. Write Convincing Copy and Design Effective Landing Pages.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111