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The Definitive Guide to Search Engine Marketing (SEM) in 2023

Smart Blogger

Want to supercharge your online presence with search engine marketing (SEM)? Understanding Search Engine Marketing (SEM) Imagine you’re throwing a party and want everyone to know about it. That’s sort of what SEM does for your website. But wait, isn’t that what Search Engine Optimization (SEO) does?

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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them.

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SEO vs. PPC: Which Will Yield the Best Results in 2024?

The Hoth

Read on to learn everything you need to know about paid ads and organic SEO, including notable pros and cons. SEO 101: Understanding Search Engine Optimization First, let’s take a look at what SEO can do for your business. With PPC, you pay a service like Google or Microsoft a fee every time a user clicks on one of your ads.

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What Is CTR? And How You Can Improve It

Backlinko

For organic CTR, an impression occurs when a link appears in the search engine results page ( SERP ) due to its relevance to a user’s search query. This metric is used by search engines, like Google and Bing, to give you an idea of how your ad quality compares to your competitors. Let’s figure out how CTR is calculated.

IT 106
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The Ultimate Guide to Google Ads Campaign Management

Neil Patel

The quality score is a rating Google provides from 1-10 based on how relevant your ad, landing page, and keywords are. The ad rank is Google’s value to determine where they will place your ad in the SERPs. Your CTR is the best way for Google to measure the relevance of your ad. That’s a high-performing ad.

Ads 144
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What is the Difference between Paid Search and Organic SEO?

ContentWriters

Your business has a professional website with a clear call to action, but how do you get customers to visit? In this article, we’ll explain the difference between paid SEO and paid search, how to use paid search effectively, and organic SEO strategy for improving search engine results page (SERP) ranking. What Is Organic SEO?

SEO 105
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How to Prevent Click Fraud on Your PPC Ads

Neil Patel

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. How to Tell If Click Fraud Is Affecting Your Website.

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