Neil Patel

SEPTEMBER 2, 2021

For example, if you create an ad for a shoe store, you could use dynamic keyword insertion to add “women’s running shoe” or “red women’s running shoe” to display ads that use the exact same words the user searched. Less to manage : Dynamic ads allow you to target several related keywords with one ad.

Keywords 133

Keywords IT Landing Page Ads 133

Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. How Big Are Responsive Search Ads?

Ads 140

Ads Ad Copy Copy Keywords 140

BKA Content

DECEMBER 7, 2022

How do you write an article that sells a product without being “sales-y”? Copywriting plays an essential role in branding — after all, who’s responsible for the text that greets website visitors? Who creates ad copy to entice consumers? How do you balance an authoritative voice with welcoming language?

Copywriter 86

Copywriter Copywriting Freelance Content Creation 86

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. The power of social media copywriting is vast, ranging from boosting your brand awareness, driving traffic to your website, and even skyrocketing sales with a single viral post.

Copywriter 76

Copywriter Copywriting Copy Persuasion 76

Neil Patel

MARCH 30, 2023

You can do so back in Ads Manager. At the bottom of the filter popup, click See your audiences in Ads Manager: Once redirected, click into the new audience. I use them on a daily basis to drive sales and traffic to my businesses. But when it comes to Facebook Ads, buyer personas aren’t sufficient.

Ads 113

Ads Landing Page Advertising Copy 113

Neil Patel

OCTOBER 26, 2020

Chances are, Amazon ads spurred some of those sales. Amazon ads allow companies to pop to the top of search results. You reap a return on your investment in the form of enhanced sales and potential customer loyalty. Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years).

Ads 119

Ads Ad Copy Electronics Keywords 119

Smart Blogger

NOVEMBER 13, 2023

From leveraging sales funnels to creating an irresistible social media marketing campaign, we’ve got you covered. A well-crafted ad for your graphic design course, appearing when someone searches for “best online graphic design courses,” can drive significant traffic to your course page. But fear not!

Social Media 85

Social Media Utilities Education Digital Marketing 85

Backlinko

FEBRUARY 19, 2024

As a result, it can enhance sales outcomes. You can do this via email, text, or call to ask customers who have purchased to complete a survey. It’s always best to start fairly small and break it down into manageable chunks. When analyzing ad copy, it’s useful to ask questions like: What types of CTA do they use?

Ad Copy 88

Ad Copy Landing Page Social Media Keywords 88

Smart Blogger

MAY 26, 2023

A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. One day you could be writing a persuasive sales page for a revolutionary tech gadget, the next you could be crafting an inspirational narrative for a charity. Ready to uncover more about this fascinating field?

Copywriter 80

Copywriter Copywriting Persuasion Freelance Copywriting 80

Neil Patel

APRIL 5, 2023

However, what’s most helpful is the detailed data like referring pages, URLs, domain authority score, and anchor text. Sprout Social Sprout Social is an all-in-one solution that helps you manage your social media accounts while finding and connecting with the people who love your brand. Keep an eye out for the top-performing ads.

Social Media 133

Social Media Keywords SEO Advertising 133

The Hoth

JANUARY 31, 2023

Local PPC ads can start generating traffic, leads, and sales for you from day one – which is crucial for small businesses in desperate need of new clients. The brand awareness factor alone will lead to traffic, leads, and sales – even if they don’t occur immediately. Of course, local PPC ads are only half the equation.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

The Creative Penn

DECEMBER 10, 2023

I also increasingly use ChatGPT as a search and discovery tool, both through text and voice, and I used all three services as part of preparing this article. This personalized approach can introduce readers to new authors and genres they might not have encountered otherwise, potentially leading to increased sales for those authors.

Keywords 98

Keywords Advertising Text Engineering 98

Jane Friedman

APRIL 19, 2023

Meanwhile, administrative things I began using it for—outlines and timetables and daily schedules, mainly—were freeing me creatively and improving my productivity and time management. In The AI Author Assistant, I included an example of my asking ChatGPT to rank my books from most sales to least sales. What does that mean?

Creativity 124

Creativity Ad Copy Copy Writer 124

Neil Patel

NOVEMBER 3, 2021

There are different types of data labeling, including: image video audio text. Marketing campaigns, social posts, ad copy, and website flow are all included in that process. For price optimization, this will largely be text and images. For example, analyzing a photograph and labeling it with the contents of the image.

Marketing 125

Marketing Healthcare Utilities Finance 125

Neil Patel

APRIL 8, 2021

It’s tough making a Facebook ad that stands out, appeals to your audience, and converts. Then there are all the different ad formats to consider, making sure your images pass the text checker, writing the copy, getting final creative approval–and that’s all before you set up targeting inside the Ads Manager.

Creativity 110

Creativity Landing Page Ads Lead Generation 110

Neil Patel

DECEMBER 14, 2020

Facebook’s other ad options are great for driving engagement and brand awareness, but ads driving users off-site are still the best option for direct response advertisers looking to make a sale. After you click one of their ads, they just ask for your email address. Business Model with Long Sales Cycle or Small Purchases.

Ads 144

Ads Landing Page Advertising Text 144

The Hoth

OCTOBER 20, 2022

Successful ad campaigns require ongoing management and can take time before you begin to see results. Certain risks do come along with PPC like ad placement or a competitive keyword. So, it’s best to choose the right type of ad campaign that fits your goal. . Display ads. Ready to succeed? Keep scrolling!

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

The Creative Penn

MARCH 25, 2024

Holmes is a book marketing and direct sales specialist and the business partner of fantasy author, Lori Holmes. Matt has a great newsletter and courses for authors around Facebook ads and direct sales. Holmes is a book marketing and direct sales specialist and the business partner of fantasy author, Lori Holmes.

Ads 52

Ads Marketing Sales Retail 52

Neil Patel

MARCH 23, 2021

The keywords, rather than image or text ad data, you target are arguably the most important factor when running a Search campaign. Log into Google Ad s and then click on ‘+ Campaign.’. Set a Goal for Your Google Search Network Ad. Google offers several options including sales, leads, traffic, and brand awareness.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. His button text uses two words, “Download Now,” and also uses simple button design to appeal to people’s emotions and persuade them to opt in to a bigger email campaign.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Smart Blogger

FEBRUARY 11, 2023

They can help you blast through even the most stubborn writer’s block and turn a “meh” piece of text into compelling copy that produces the desired results for your client. Great copy makes you feel like the writer knows Jedi mind tricks — how else could they get inside your head so effectively? Let’s dive in.

Copywriter 100

Copywriter Copywriting Writing Sales Copy 100

Neil Patel

AUGUST 6, 2021

With research showing that retail Ecommerce sales are set to be more than $548 billion by 2024 , you’ll want your customer retention strategy to be solid enough to get you a piece of that pie. Personalized experiences are essential in driving return sales. For most, a sale is the ultimate goal of running an Ecommerce business.

Landing Page 142

Landing Page Social Media Sales SEO 142

Backlinko

JUNE 2, 2023

Some of its most useful templates include video script outlines, blog idea outlines, photo post captions, and social media ad posts. When I was creating an ad with the Facebook Ad Primary Text template, I had to use three prompts. Speech-to-text input : Add further detail to the text using your voice.

Content 67

Content Landing Page Ad Copy Copy 67

Content Hacker

DECEMBER 15, 2022

Since then, I’ve been behind over 40,000 content projects, which have generated over $5M in sales to my businesses, and much more to my clients’ businesses. ’ Here are some other ideas that I saw for ways managers can use the tool, I thought these were creative. The squares circled in red were human-generated copy.

Copywriter 103

Copywriter Copywriting Writing Copy 103

Smart Blogger

JULY 6, 2023

It’s not just about sending text messages anymore. From hyper-targeted ads to personalized content, mobile marketing is your golden ticket to explosive growth. In the absence of algorithms and complex targeting parameters, your promotional message lands straight in the user’s text inbox.

Marketing 60

Marketing Social Media Digital Marketing Brand Awareness 60

Neil Patel

APRIL 14, 2021

When set up and managed properly, Google Ads (previously Google Adwords) is one of the best sources for new customers. The longer an advertiser has been advertising, the better because that implies the keyword is generating sales. When you’re done reviewing keywords, click on the Ads tab to review your competitor’s ad copy.

Landing Page 143

Landing Page Advertising Keywords Ads 143

Content Hacker

JUNE 30, 2023

This is simply a text prompt + link that encourages the reader to take a specific action — like signing up for your course! Use Paid Advertising to Sell Your Online Courses Paid advertising can be a game-changer for selling your online courses, especially when you target the right audience with Facebook Ads and Google Ads.

Collaboration 78

Collaboration Blog Blogging Banking 78

The Creative Penn

DECEMBER 30, 2022

I've been selling direct since 2008 when I started online, but it's always been an afterthought for book sales. But it only got worse and by April 2022 (after turning 47), I reached the end of what I could manage. I grew my direct book sales which means a greater percentage of profit for a lower number of book sales.

Creativity 98

Creativity Pharmaceutical Projects Publisher 98

Neil Patel

JUNE 29, 2021

If you know exactly who your target is, you’ll have a much easier time acquiring them because your ad copy, text, images, and products will speak their language. Conversion: If the traffic you’re targeting already knows who you are, you might simply be trying to get them to convert into a sale. Determine Goals.

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

Smart Blogger

OCTOBER 16, 2023

Email marketing messages, copywriting , infographics, step-by-step tutorials, sales pages, inspirational quotes , content marketing , case studies , calls to action , testimonials , tweets , and other social media posts are all designed to influence the reader (and prospective customers) in some way. Power words can help with SEO too.

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98

The Creative Penn

FEBRUARY 24, 2023

Some only use AI tools for generating sales descriptions or ad copy. And I've always been an artist as well as a writer, so having the opportunity to mix images and texts, I think, finally gave me the ability to produce a lot of things quickly that I've had, that I'd had stored up for a long time. And I'm the same.

Text 98

Text Creativity Publisher Publishing 98

The Creative Penn

JANUARY 6, 2023

So if you had a free download, that counted pretty much the same as a sale in terms of the algorithm. So those will be the primary levers that you can pull as an author to start generating sales or finding readers. I did that with Facebook ads, and I couldn't get them to work. So that's something that I haven't done.

Advertising 98

Advertising Marketing Ads Social Media 98

Neil Patel

JANUARY 20, 2021

You need to attract potential buyers and funnel them into your sales funnel. Keep in mind that video content can outperform the same content in text form and vice versa. You can track sales from referral links, engagement on branded content, and the overall performance of your advocates. Take a note of them in a spreadsheet.

Social Media 145

Social Media Persuasion Promotion Ads 145

Moz

NOVEMBER 8, 2020

Digital marketing efforts can have many different goals ranging from making sales to just increasing general awareness of your brand, so get out there and start! Let’s say you’re an account manager for a digital agency, and you have some great insight that you think could be helpful in driving some new ad copy testing for your biggest client.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Content Marketing Institute

OCTOBER 25, 2017

In one case, we showed the ad below to a wide set of people by using Facebook saved audiences – targets are based on demographics and interest. The cold audiences were not particularly interested in committing to a new project management tool. To combat that, here’s what to do: Change at least some of your ad creatives every two weeks.

Advertising 104

Advertising Landing Page Editorial Team Creativity 104

Men With Pens

JANUARY 21, 2010

John writes the majority of the ad copy for Dragon Door, and he was talking to us – the new instructors, the front lines, the new faces of his marketing arm – about how to write so our audience would always understand us. &# And suddenly, I realized that I had to unlearn everything I knew about writing,&# John said.

Copywriter 56

Copywriter Copywriting Consulting Creativity 56

Moz

JANUARY 16, 2019

Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. You can just load up the queue with content, and the tool will manage the rest. Both Sales Hacker and Kinsta take full advantage.

Promotion 57

Promotion Content Social Media Manufacturing 57