Neil Patel

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. If you’re new to Facebook marketing, let me walk you through using the tools available to your advantage. What Is Facebook Marketing? Collection Ads.

Marketing 145

Marketing Social Media Advertising Management 145

Melanie Saxton

FEBRUARY 16, 2023

A professional copywriter invests in marketing training, hones skill sets, has years of experience, and maintains a portfolio of happy clients. Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos.

Copywriter 130

Copywriter Copywriting Script Portfolio 130

Smart Blogger

MAY 31, 2023

It all hinges on a robust digital marketing strategy. What is a Digital Marketing Strategy? At its core, digital marketing strategies are a plan of action to reach your business’s objectives through carefully selected online marketing channels. Why Do You Need a Digital Marketing Strategy? What’s not?

Digital Marketing 79

Digital Marketing Marketing Brand Awareness Social Media 79

Smart Blogger

JULY 6, 2023

In the constantly evolving world of digital marketing, have you considered the power of mobile marketing? From hyper-targeted ads to personalized content, mobile marketing is your golden ticket to explosive growth. What is Mobile Marketing? Let’s dive deeper into the fascinating world of mobile marketing!

Marketing 60

Marketing Social Media Digital Marketing Brand Awareness 60

Smart Blogger

AUGUST 11, 2023

Trying to navigate the ever-changing landscape of Facebook marketing? Discover the tools and insights to elevate your Facebook marketing game, turning casual browsers into committed buyers. What is Facebook Marketing? It’s real-time market research, letting you adjust and refine your strategies. Let’s jump in!

Marketing 70

Marketing Social Media Collaboration Brand Awareness 70

Neil Patel

OCTOBER 14, 2021

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Since Facebook purchased Instagram, Pinterest has become the hot ticket item for business marketing. Don’t run contests, sweepstakes or promotions “too often.” They Provide Educational Marketing Materials.

Brand 145

Brand Social Media Marketing Keywords 145

Neil Patel

APRIL 7, 2021

Thought leadership marketing is a powerful thing. Let’s learn more about how you can use paid ads to build your personal brand as a thought leader. What Is Thought Leadership Marketing? A marketing executive may want to become a thought leader to attract more clients to their agency.

Ads 116

Ads Marketing Brand Awareness Education 116

BKA Content

JANUARY 19, 2023

The Top 2 Online Marketing Strategies for Small Businesses If you are a small business owner, one of the biggest challenges you face is figuring out how to grow your small business with marketing online. Here are two online marketing strategies for small businesses that are guaranteed to improve lead generation, traffic and sales.

Marketing 52

Marketing Search Engine Optimization Lead Generation Insurance 52

Neil Patel

OCTOBER 14, 2021

From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. Black Friday ad campaigns are one of the quickest way to drive revenue. Do Black Friday Ad Campaigns Make a Difference? Keep the ad copy clear.

Ads 125

Ads Ad Copy Social Media Copy 125

Neil Patel

APRIL 19, 2021

Despite not being as huge as platforms like Facebook and YouTube, Twitter is still an excellent platform for running ads, so don’t ignore it as you design your social media marketing campaigns. 3 Types of Twitter Ads You Can Leverage. With Twitter advertising, you have three options for the types of ads you want to run.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Why You Should Target Generation X Through Paid Ads. Missteps to avoid?

Ads 127

Ads Ad Copy Advertising Social Media 127

The Creative Penn

AUGUST 7, 2023

Get your free Author Marketing Guide at draft2digital.com/penn Ricci Wolman is the founder and CEO of Written Word Media, a marketing platform that empowers authors to market and sell their books. She holds an MBA from Harvard, and is passionate about using her marketing powers for good. Ricci: Thanks, Joanna.

Ads 98

Ads Marketing Retail Publisher 98

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

Ad Copy 88

Ad Copy Landing Page Social Media Keywords 88

Copywriter Collective

MAY 3, 2024

Working on your writing skills is very important, especially if you are managing a business and have to communicate your brand’s voice or promote your products/services to your intended audiences through different channels. Today, you can access many online tools highlighting wordy and unnecessary content in your marketing copies.

Copywriter 52

Copywriter Copywriting Storytelling Marketing Copy 52

Neil Patel

SEPTEMBER 20, 2021

Instead, you need to find your “ideal” users and create stellar niche paid ad campaigns to convert them. Paid Media Vs. Owned Media Vs. Earned Media in Niche Markets. It is easy to confuse the terms (paid media, owned media, and earned media), as they all pertain to marketing, but address different types of ads.

Ads 126

Ads Ad Copy Social Media Advertising 126

Neil Patel

DECEMBER 4, 2020

Even if you have a smaller real estate business, you don’t have to rely on third-party databases to get traffic to your listings through real estate marketing. PPC Real Estate Marketing Trends. Today, we see many realtors using trends such as virtual staging, drone photography, inbound marketing, and automation of lead verification.

Marketing 127

Marketing Advertising Landing Page Keywords 127

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. It’s a huge, ready-made market, with nearly 3 billion active monthly users, according to DataReportal. A great way to start is with a conversion-based Facebook ad campaign.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Backlinko

DECEMBER 21, 2023

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

IT 104

IT Ad Copy Keywords Landing Page 104

The Creative Penn

JANUARY 6, 2023

How can you use paid advertising as part of your book marketing strategy? Get your free Author Marketing Guide at draft2digital.com/penn. Mark Dawson is the award-winning USA Today best-selling author of the John Milton series and other thrillers, with over 6 million copies sold. Show Notes. So welcome back to the show, Mark.

Advertising 98

Advertising Marketing Ads Social Media 98

Credible Content

SEPTEMBER 19, 2022

Joseph Sugarman is one of the greatest direct marketing copywriters who started his mail-order business JS&A and sold multiple revolutionary products by publishing long ad copies that converted like crazy. He also sold products through direct mail advertising (just like these days we send email marketing campaigns).

Copy 130

Copy Copywriter Copywriting Writing 130

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. For example, if you’re promoting a fitness app, share your own struggles with weight loss and how the app helped you overcome them. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriter 94

Copywriter Copywriting Persuasion Search Engine Optimization 94

BKA Content

DECEMBER 7, 2022

While all of the above promote a company, they can also establish authority, create a unique voice and appeal to a specific demographic. Who creates ad copy to entice consumers? Copywriters can boost SERP ranking through a combination of search engine optimization and content marketing. Content Marketing.

Copywriter 86

Copywriter Copywriting Freelance Content Creation 86

Freelance Writing Jobs

JANUARY 22, 2023

Being a good writer is one thing, but having the skills necessary to adapt to different content formats without losing the messages and goals of your marketing content are perhaps the most important part of being a solid and dependable content writer. Landing Pages A landing page is created for a specific marketing campaign.

Writing Style 75

Writing Style Script Landing Page Writing 75

The Creative Penn

APRIL 24, 2023

How can publicity form part of your book marketing strategy? Get your free Author Marketing Guide at draft2digital.com/penn Halima Khatun is the award-winning author of romantic comedy novels, including The Secret Diary of an Arranged Marriage. However, it was one of those touchstones of marketing. It's a very nuanced view.

Marketing 98

Marketing Publisher Publishing Publishing 98

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Picture this: an ad campaign filled with vivid images but no words, just silent messages. This scenario illustrates the essential role copywriting plays in marketing.

Copywriter 76

Copywriter Copywriting Copy Persuasion 76

Neil Patel

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

MAY 3, 2021

A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to sales emails to search ads. Well-planned tests can make a huge difference in the effectiveness of your marketing efforts.

Landing Page 144

Landing Page IT Copy Sales Copy 144

Neil Patel

AUGUST 3, 2021

But the Ad Library is so much more than this. It’s an incredibly powerful tool marketers can use to transform their Facebook Ad campaigns. How Do I Get Started With Facebook Ad Library? But don’t feel the need to run the same ad as everyone else. Check Out Ad Copy and Tone. Are your ads enticing?

Ads 136

Ads Advertising Copy Insurance 136

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different. Case Studies.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Neil Patel

JULY 29, 2021

What Are the Different Types of Reddit Ads? Reddit offers marketers two different ad types : promoted posts and display posts. Promoted Posts. These ads are available as link ads or text ads. 5 Strategies to Use Reddit Ads to Increase Your Sales. Interact With Your Targeted Community.

Ads 110

Ads Sales Banking Advertising 110

Neil Patel

AUGUST 5, 2021

It’s a stand-alone webpage created for an advertising or marketing campaign. With the short attention spans of Gen Z and millennials, Snapchat recommends writing copy that’s easy to understand, is localized for your audience, and has an offer message within the first two seconds of the ad. Ad Copy Resources.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Content Hacker

JUNE 30, 2023

In this post, we’ll cover everything from choosing the perfect platform to marketing strategies that will help you, too, sell your course like hotcakes. Market Your Course Effectively 5. Thinkific – Another user-friendly platform that provides course creators with a wide range of tools to build, market & sell their courses.

Collaboration 78

Collaboration Blog Blogging Banking 78

Jane Friedman

APRIL 19, 2023

In an article in The Independent about the hundreds of AI books that have already appeared on Amazon, Authors Guild executive director Mary Rasenberger says, “This is something we really need to be worried about, these books will flood the market and a lot of authors are going to be out of work.”

Creativity 124

Creativity Ad Copy Copy Writer 124

The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. Don’t get us wrong; they’re still two of the most effective marketing channels that exist online and will continue to be for many years to come. Why is SEO effective for digital marketing?

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Neil Patel

APRIL 5, 2023

If your competitors are doing well, it shows there’s a market, right? It also demonstrates effective marketing to your ideal customers and getting great returns. However, their insights can be so valuable that you might consider such tools an essential piece of the complex marketing pie. That’s where you’re wrong.

Social Media 133

Social Media Keywords SEO Advertising 133

Moz

NOVEMBER 2, 2020

Today, I’m urging every business owner and marketer to consider dedicating space to a concerted educational campaign on the topic on their websites, social profiles, local business listings, reviews, and real-world interfaces. Marketers: you’ve spent your careers developing incredible publicity skills! Just do it.

Marketing 71

Marketing Agency Education Food 71

ContentWriters

NOVEMBER 15, 2023

This has raised a major question for many marketers: What does this mean for SEO and website performance? As a marketer, you may have encountered this technology several years ago, when using AI-driven writing assistants such as Grammarly or Hemingway.

SEO 64

SEO Content Content Creation Finance 64