Neil Patel

JANUARY 19, 2022

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing? Local search marketing is when you promote or advertise an in-person company that conducts its business within a local market.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

OCTOBER 14, 2021

There’s no better time than the Black Friday season to boost your sales. From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. Black Friday ad campaigns are one of the quickest way to drive revenue.

Ads 125

Ads Ad Copy Social Media Copy 125

Smart Blogger

AUGUST 11, 2023

Trying to navigate the ever-changing landscape of Facebook marketing? Discover the tools and insights to elevate your Facebook marketing game, turning casual browsers into committed buyers. What is Facebook Marketing? It’s real-time market research, letting you adjust and refine your strategies. Let’s jump in!

Marketing 66

Marketing Social Media Collaboration Brand Awareness 66

BKA Content

JANUARY 19, 2023

The Top 2 Online Marketing Strategies for Small Businesses If you are a small business owner, one of the biggest challenges you face is figuring out how to grow your small business with marketing online. Here are two online marketing strategies for small businesses that are guaranteed to improve lead generation, traffic and sales.

Marketing 52

Marketing Search Engine Optimization Lead Generation Insurance 52

Smart Blogger

JULY 6, 2023

In the constantly evolving world of digital marketing, have you considered the power of mobile marketing? From hyper-targeted ads to personalized content, mobile marketing is your golden ticket to explosive growth. What is Mobile Marketing? Let’s dive deeper into the fascinating world of mobile marketing!

Marketing 57

Marketing Social Media Digital Marketing Brand Awareness 57

The Creative Penn

AUGUST 7, 2023

Get your free Author Marketing Guide at draft2digital.com/penn Ricci Wolman is the founder and CEO of Written Word Media, a marketing platform that empowers authors to market and sell their books. She holds an MBA from Harvard, and is passionate about using her marketing powers for good. Ricci: Thanks, Joanna.

Ads 98

Ads Marketing Retail Publisher 98

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

Ad Copy 90

Ad Copy Landing Page Social Media Keywords 90

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Despite not being as huge as platforms like Facebook and YouTube, Twitter is still an excellent platform for running ads, so don’t ignore it as you design your social media marketing campaigns.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

DECEMBER 4, 2020

Even if you have a smaller real estate business, you don’t have to rely on third-party databases to get traffic to your listings through real estate marketing. PPC Real Estate Marketing Trends. Today, we see many realtors using trends such as virtual staging, drone photography, inbound marketing, and automation of lead verification.

Marketing 127

Marketing Advertising Landing Page Keywords 127

Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Why You Should Target Generation X Through Paid Ads. Missteps to avoid?

Ads 127

Ads Ad Copy Advertising Social Media 127

Freelance Writing Jobs

JANUARY 22, 2023

Being a good writer is one thing, but having the skills necessary to adapt to different content formats without losing the messages and goals of your marketing content are perhaps the most important part of being a solid and dependable content writer. Landing Pages A landing page is created for a specific marketing campaign.

Writing Style 75

Writing Style Script Landing Page Writing 75

Neil Patel

SEPTEMBER 20, 2021

Instead, you need to find your “ideal” users and create stellar niche paid ad campaigns to convert them. Paid Media Vs. Owned Media Vs. Earned Media in Niche Markets. It is easy to confuse the terms (paid media, owned media, and earned media), as they all pertain to marketing, but address different types of ads.

Ads 126

Ads Ad Copy Social Media Advertising 126

BKA Content

DECEMBER 7, 2022

How do you write an article that sells a product without being “sales-y”? While all of the above promote a company, they can also establish authority, create a unique voice and appeal to a specific demographic. Who creates ad copy to entice consumers? Content Marketing. Content Marketing.

Copywriter 90

Copywriter Copywriting Freelance Content Creation 90

Backlinko

DECEMBER 21, 2023

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

IT 106

IT Ad Copy Keywords Landing Page 106

Credible Content

MAY 29, 2023

Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. It is a valuable skill set that can greatly enhance your marketing efforts and contribute to the success of your business or personal endeavors.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. Don’t get us wrong; they’re still two of the most effective marketing channels that exist online and will continue to be for many years to come. Why is SEO effective for digital marketing?

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

The Creative Penn

JANUARY 6, 2023

How can you use paid advertising as part of your book marketing strategy? Get your free Author Marketing Guide at draft2digital.com/penn. Mark Dawson is the award-winning USA Today best-selling author of the John Milton series and other thrillers, with over 6 million copies sold. Show Notes. So welcome back to the show, Mark.

Advertising 98

Advertising Marketing Ads Social Media 98

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Picture this: an ad campaign filled with vivid images but no words, just silent messages. This scenario illustrates the essential role copywriting plays in marketing.

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Content Hacker

JUNE 30, 2023

In this post, we’ll cover everything from choosing the perfect platform to marketing strategies that will help you, too, sell your course like hotcakes. Market Your Course Effectively 5. Thinkific – Another user-friendly platform that provides course creators with a wide range of tools to build, market & sell their courses.

Collaboration 98

Collaboration Blog Blogging Banking 98

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different. Case Studies.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Smart Blogger

MAY 9, 2023

Tell Engaging Stories That Resonate with Your Audience Forget about bland sales pitches. Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. Discover Your Strengths by Experiment with Different Copywriting Styles There’s more to copywriting than just ad copy.

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

The Creative Penn

APRIL 24, 2023

How can publicity form part of your book marketing strategy? Get your free Author Marketing Guide at draft2digital.com/penn Halima Khatun is the award-winning author of romantic comedy novels, including The Secret Diary of an Arranged Marriage. However, it was one of those touchstones of marketing. It's a very nuanced view.

Marketing 98

Marketing Publisher Publishing Publishing 98

Neil Patel

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Jane Friedman

APRIL 19, 2023

In an article in The Independent about the hundreds of AI books that have already appeared on Amazon, Authors Guild executive director Mary Rasenberger says, “This is something we really need to be worried about, these books will flood the market and a lot of authors are going to be out of work.”

Creativity 127

Creativity Ad Copy Copy Writer 127

Neil Patel

AUGUST 3, 2021

But the Ad Library is so much more than this. It’s an incredibly powerful tool marketers can use to transform their Facebook Ad campaigns. How Do I Get Started With Facebook Ad Library? But don’t feel the need to run the same ad as everyone else. Check Out Ad Copy and Tone. Are your ads enticing?

Ads 136

Ads Advertising Copy Insurance 136

Smart Blogger

OCTOBER 16, 2023

Authors, freelance writers , copywriters , and content marketers use “power words” to spice up their content and compel audiences to take action. And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything. Clear as mud?

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98

Moz

NOVEMBER 2, 2020

Today, I’m urging every business owner and marketer to consider dedicating space to a concerted educational campaign on the topic on their websites, social profiles, local business listings, reviews, and real-world interfaces. Mention was made of the famous Nike ad featuring abolitionist, Colin Kaepernick. Just do it.

Marketing 71

Marketing Agency Education Food 71

The Creative Penn

DECEMBER 10, 2023

This personalized approach can introduce readers to new authors and genres they might not have encountered otherwise, potentially leading to increased sales for those authors. But what about Amazon, since that is responsible for the majority of book sales and discovery online, at least in the larger English-speaking markets?

Keywords 98

Keywords Advertising Text Engineering 98

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

DECEMBER 14, 2020

Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. If you’re totally new to Facebook, start with this Facebook Marketing Guide. We’ll cover the most common mistakes marketers make and the biggest factor in your ad’s success.

Ads 144

Ads Landing Page Advertising Text 144

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. It means creating ads that provoke a response or an emotion. 10 Ways to Humanize Your PPC Ads.

Ads 81

Ads Creative Director Storytelling Advertising 81

The Hoth

OCTOBER 31, 2022

That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. . 4: Improve your content marketing ROI . SEO and content marketing strategies involve a ton of manually written content. How to promote your account. The best part? 5: Reduce costs yet higher quality .

IT 105

IT Proofreader Writing Content 105

Neil Patel

JANUARY 20, 2021

Paid reach is the people who see your content as a result of paid promotions. It is influenced by your Ad targeting options and can also impact organic reach. The network’s ad platform has cushioned the damage for those who’ve made the most of it. Knowing this, should marketers really worry about organic reach?

Social Media 145

Social Media Persuasion Promotion Ads 145

The Creative Penn

FEBRUARY 5, 2024

” [ Hollywood Reporter ]; Tools & Strategies you must use to survive the 2024 revolution [ Marketing Against the Grain ]. It's basically any author that finds themselves having to essentially do most of their own marketing and promotion. Of course, I quickly realized that many people don't know what to do.

Brand 98

Brand Social Media Publisher Publishing 98

ContentWriters

OCTOBER 27, 2022

To drive web traffic through search marketing, you can choose between two major categories: paid search and organic SEO. Paid Search is also called search engine marketing (SEM) and pay-per-click (PPC). It utilizes paid advertising on search engines like Google where marketers bid for top-performing keywords. Which Works Better?

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

The Hoth

NOVEMBER 1, 2022

It’s a valuable metric to keep track of for your content marketing strategy , and it’s also wise to calculate the content velocity of your competitors. . For instance, let’s say a competitor launched an expensive new video campaign promoting a new product. . Estimating the cost of new content .

IT 98

IT Content Creation Content Copy 98

Content Hacker

NOVEMBER 1, 2022

If you’ve already got a business (or some knowledge of branding or marketing), your biggest question is probably along the lines of “Why do I need to worry about brand voice/tone, and what exactly is it?”. It’s the unique personality and tone a brand takes on through its marketing communications. What Is a Brand Voice? Surprising?

Brand 98

Brand Content Creation Communication Social Media 98