article thumbnail

12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136
article thumbnail

Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

Marketing 102
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Does Scaled Data Labeling Work With Marketing?

Neil Patel

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. That’s why this article will delve into the many uses of data labeling for marketing and some platforms you should consider using to get the most out of your data. 5 Uses for Data Labeling in Marketing. What Is Data Labeling?

Marketing 125
article thumbnail

How to Market a Book: 7 Strategies

Neil Patel

Now you have to go to the next step: marketing your book. You just need to understand how to market a book. With the right marketing tactics, there’s nothing stopping you from selling your book around the world and building the fanbase of your dreams—well, nothing but time and effort. How to Market a Book. Competitors.

Marketing 143
article thumbnail

10 Best AI Copywriting Tools in 2023: ChatGPT, Jasper, & More

Smart Blogger

With AI copywriting tools, you can create engaging blog posts , compelling ad copy , and catchy social media content , often with more efficiency than a human copywriter might deliver. Why are these tools vital to your content marketing strategy? If you want to dive further into this AI tool, check our in-depth review.

article thumbnail

What Is CTR? And How You Can Improve It

Backlinko

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received. Why Is CTR Important?

IT 104
article thumbnail

17 Writing Tasks You Can Do With AI

Grammarly

We’ll even discuss AI marketing tools and functions for businesses. AI writing is when a human user asks a program built with artificial intelligence (AI) to generate text based on specific details. We’ll cover everything from what AI-generated text is to why prompts are crucial to the process. How do AI prompts work?

Writing 95