Neil Patel

JUNE 22, 2021

billion monthly active users , Facebook is the world’s most popular social media platform. It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. In other words, businesses are actively pursuing customers across this social media platform, so it makes sense to build your own presence there.

Marketing 145

Marketing Social Media Advertising Management 145

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. Social Media Posts. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Smart Blogger

MAY 25, 2023

Social Media Copywriting Scrolling through your social feed and stopped by a compelling post? That’s social media copywriting. Social media copywriters are the wizards behind catchy tweets, compelling Facebook posts, riveting Instagram captions, and engaging LinkedIn updates.

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Backlinko

DECEMBER 21, 2023

Paid CTR refers to any traffic you receive as a result of a paid promotion. It determines an ad’s usefulness and relevance for someone searching for a specific keyword. It impacts your ad’s position and cost-per-click (CPC). Ad format: The ad type (text, video, display) can also affect CTR.

IT 106

IT Ad Copy Keywords Landing Page 106

BKA Content

DECEMBER 7, 2022

How do you write an article that sells a product without being “sales-y”? Social media posts. While all of the above promote a company, they can also establish authority, create a unique voice and appeal to a specific demographic. Who creates ad copy to entice consumers? Social Media.

Copywriter 88

Copywriter Copywriting Freelance Content Creation 88

Smart Blogger

MAY 31, 2023

These channels could range from owned media like your website or blog post , to earned media like customer reviews and social media mentions, or even paid media , think Google Ads. Unearth these nuances using customer feedback, social media interactions, surveys, and more.

Digital Marketing 75

Digital Marketing Marketing Brand Awareness Social Media 75

Smart Blogger

MAY 9, 2023

Tell Engaging Stories That Resonate with Your Audience Forget about bland sales pitches. Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. Discover Your Strengths by Experiment with Different Copywriting Styles There’s more to copywriting than just ad copy.

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

Content Hacker

JUNE 30, 2023

We’ll discuss collaborating with niche experts, creating supplementary materials, the power of CTAs, using social media channels for promotion, and more on how to sell my course through my blog. Step #2 : Reach out to them via email or social media platforms like LinkedIn, showcasing how collaboration could benefit both of you.

Collaboration 98

Collaboration Blog Blogging Banking 98

Freelance Writing Jobs

JANUARY 22, 2023

Users will reach a landing page after clicking an email link or via Google, YouTube, or a social media platform. They’re designed with one goal—to increase conversions and secure a potential sale. But the main mistake most blogs make is being too sales-heavy in their writing style.

Writing Style 75

Writing Style Script Landing Page Writing 75

Smart Blogger

AUGUST 11, 2023

Facebook is one of the world’s largest social media platforms. So, if you’re looking to truly harness the power of social media marketing, Facebook is definitely a game you’d want to master. Are you aiming for brand awareness , driving sales, or community building? Let’s jump in!

Marketing 66

Marketing Social Media Collaboration Brand Awareness 66

Neil Patel

APRIL 7, 2021

Imagine an ad promoting clothes for the winter season or a cosmetics brand sharing products related to a current beauty trend. If a brand has a limited-time offer like free shipping or a sale, then a PPC ad could also highlight it at a specific timeframe. How to Select Topics for PPC Ads That Won’t Get Outdated.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Smart Blogger

JULY 6, 2023

At its core, mobile marketing works by communicating with audiences through mobile devices, typically via apps, SMS, websites, or social media. With the time-sensitive and location-specific nature of mobile devices, you can deliver promotional messages tailored to the user’s context. But why does it matter so much?

Marketing 57

Marketing Social Media Digital Marketing Brand Awareness 57

Neil Patel

JANUARY 20, 2021

Social media referrals have stagnated around 5 percent of all traffic for years. The encouraging news is social media reach is still massive. billion active social media users. Paid reach is the people who see your content as a result of paid promotions. Don’t Just Promote Products and Services.

Social Media 145

Social Media Persuasion Promotion Engagement 145

Jane Friedman

APRIL 19, 2023

In The AI Author Assistant, I included an example of my asking ChatGPT to rank my books from most sales to least sales. I haven’t fully tested its usefulness, but ChatGPT purports to help you generate content for social media marketing, mostly. Also write press releases, book blurbs, ad copy, blog posts, etc.

Creativity 129

Creativity Ad Copy Copy Writer 129

BKA Content

JANUARY 19, 2023

Here are two online marketing strategies for small businesses that are guaranteed to improve lead generation, traffic and sales. For example, you can leverage the platform to help with making conversions (sales) or generating leads. Blog posts can include calls to action to help increase sales, lead generation, etc.

Marketing 52

Marketing Search Engine Optimization Lead Generation Insurance 52

Neil Patel

JANUARY 19, 2022

Local search marketing is when you promote or advertise an in-person company that conducts its business within a local market. There are many advantages to marketing to your local audience, but these are the main ones that will help you increase your sales revenue. How is it different from local SEO? Let’s find out. Just don’t do it.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

AUGUST 3, 2021

But don’t feel the need to run the same ad as everyone else. While it’s important to understand what works and what doesn’t, you don’t want your ad to be lost in a sea of faceless ads. Check Out Ad Copy and Tone. Are your ads enticing? Identify Other Promotion Opportunities. Do they sell?

Ads 136

Ads Advertising Copy Insurance 136

Neil Patel

DECEMBER 4, 2020

If your advertisement says “houses for sale in Naperville,” then it has to deliver on its promise. The average CTR for real estate ads is about 3.71%— but if you’re writing excellent ad copy , then you may find even better results. Deciding Which Ad Platform is Right for Your Real Estate Marketing.

Marketing 127

Marketing Advertising Landing Page Keywords 127

The Hoth

OCTOBER 31, 2022

That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. . The more pieces of content you can release to drive customers down your sales funnel, the better – and using AI to write is the most efficient way to do so. . #5: How to promote your account. The best part?

IT 105

IT Proofreader Writing Content 105

The Creative Penn

FEBRUARY 5, 2024

So I thought, well, loads of these people just don't have any of the kinds of resources and tools and knowledge that as a publicist working in those big industry, that you kind of start to take it for granted that people know what to do when it comes to promoting themselves. So you can use it in your social media. That's great.

Brand 98

Brand Social Media Publisher Publishing 98

Smart Blogger

OCTOBER 16, 2023

Email marketing messages, copywriting , infographics, step-by-step tutorials, sales pages, inspirational quotes , content marketing , case studies , calls to action , testimonials , tweets , and other social media posts are all designed to influence the reader (and prospective customers) in some way.

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98

Neil Patel

APRIL 28, 2021

Now you understand the benefits, how do you humanize your PPC ads? You’ve got a product or service to promote, but who’s your target market, and how do you humanize your PPC ads to suit them? Buyer personas are a valuable asset because not every would-be customer responds to your PPC ad in the same way. Use Social Media.

Ads 81

Ads Creative Director Storytelling Advertising 81

Content Hacker

NOVEMBER 1, 2022

So much so that an emotional connection can increase sales by 23%. You’ll use it to find direction for everything, including topics, copy, social media posts, and visuals of the content you create. Does very well with younger crowds over social media. This brand voice example: Promotes a positive body image.

Brand 98

Brand Content Creation Communication Social Media 98

Neil Patel

JUNE 23, 2021

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Scan Your Competitor’s Ad Copy With Spyfu.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

The Creative Penn

JANUARY 6, 2023

But on the organic reach — so I should I suppose we should probably say organic reaches effectively publicity that you don't have to pay for on social media. Joanna: But of course, it is not just social media or Facebook or wherever. So a new book or promotion, anything. But as you say, those days are gone now.

Advertising 98

Advertising Marketing Ads Social Media 98

Neil Patel

DECEMBER 14, 2020

We’ll cover the most common mistakes marketers make and the biggest factor in your ad’s success. You can learn more and create your first ad at Facebook.com/advertising. How Do Facebook Ads Work? Facebook ads now come in several varieties. After you click one of their ads, they just ask for your email address.

Ads 144

Ads Landing Page Advertising Text 144

The Creative Penn

APRIL 24, 2023

And I thought more people need to do this because as authors, we juggle a lot of hats, and there's a lot of focus on social media, and rightly so, TikTok is blowing up. But actually, and when I say traditional media, it's not just newspapers and magazines anymore. Because it might not lead to book sales.

Marketing 98

Marketing Publisher Publishing Publishing 98

The Creative Penn

DECEMBER 10, 2023

This personalized approach can introduce readers to new authors and genres they might not have encountered otherwise, potentially leading to increased sales for those authors. But what about Amazon, since that is responsible for the majority of book sales and discovery online, at least in the larger English-speaking markets?

Keywords 98

Keywords Advertising Text Engineering 98

ContentWriters

OCTOBER 27, 2022

You can track your ad in analytics as soon as it’s launched and see how it’s performing at any time. You can also tweak ad copy, bids, and targeting at any time to test the impact. Because it offers immediate feedback, SEM is a powerful tool for testing ad copy and landing page conversions. Time to Results.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Moz

NOVEMBER 2, 2020

Bring creativity to bear in publicizing your most compelling reasons to shop local on Facebook, Twitter, Instagram, YouTube, and other social media platforms. Mention was made of the famous Nike ad featuring abolitionist, Colin Kaepernick. Build good internal links to these pages.

Marketing 71

Marketing Agency Education Food 71

ProBlogger

DECEMBER 2, 2013

Control: You’ve got control over loads of factors including ad copy, landing pages visitors are directed to and more – it’s a great way to split test pages on your site and optimise them for conversions. Physical products for sale. Services for sale. Advertising Blog Promotion' Return on Investment (ROI).

Blogger 44

Blogger Editorial Advertising Social Media 44

Neil Patel

APRIL 5, 2023

More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. Hootsuite is by far one of the best competitive research tools for tracking social media analytics.

Social Media 133

Social Media Keywords SEO Advertising 133

The Creative Penn

FEBRUARY 24, 2023

Some only use AI tools for generating sales descriptions or ad copy. If you use Grammarly or ProWritingAid, or you use Amazon, Meta (Facebook), TikTok, Twitter, or Google for social media, search, publishing or shopping, you are AI-assisted. Those are really the only two social media sites that I use anymore.

Text 98

Text Creativity Publisher Publishing 98

The Creative Penn

MARCH 17, 2023

This podcast is sponsored by Written Word Media , which makes book marketing a breeze by offering quick, easy and effective ways for authors to promote their books. You can also subscribe to the Written Word Media email newsletter for book marketing tips. So on my Facebook, I share silly, tangentially connected memes.

Writing 98

Writing Creativity Marketing Copy Copy 98

Neil Patel

AUGUST 6, 2021

With research showing that retail Ecommerce sales are set to be more than $548 billion by 2024 , you’ll want your customer retention strategy to be solid enough to get you a piece of that pie. Personalized experiences are essential in driving return sales. Use tools like the Net Promoter Score to gauge your customers’ loyalty.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. Marriot Bonvoy had a 3.4x

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Moz

JANUARY 16, 2019

Posted by bsmarketer Content promotion isn’t tweeting or upvoting. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. Social media did drive traffic to their posts.

Promotion 57

Promotion Content Social Media Manufacturing 57