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10 Successful Google Advertising Ideas

Neil Patel

Coming up with Google advertising ideas is challenging. If you’ve been looking for ways to get the most out of your Google ad campaigns, this article is just for you. Before we get to strategy, let’s first understand what Google ads are. Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads.

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How to Run Responsive Display Ad Campaigns

Neil Patel

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

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How to Prevent Click Fraud on Your PPC Ads

Neil Patel

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. What Is Click Fraud? Types of Click Fraud.

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The Definitive Guide to Search Engine Marketing (SEM) in 2023

Smart Blogger

Want to supercharge your online presence with search engine marketing (SEM)? Understanding Search Engine Marketing (SEM) Imagine you’re throwing a party and want everyone to know about it. It’s all about making your site super visible on search engine results pages (SERPs) with some snazzy paid advertisements.

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The Ultimate Guide to Google Ads Campaign Management

Neil Patel

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. What Is Google Ad Campaign Management? Impressions.

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How to Target Tourists Through Paid Ads

Neil Patel

The tourism industry we know today was largely created by advertisers. Advertisers were quick to jump on this trend, and Americans began seeing tourist ads show up in their favorite print magazines and newspapers, making travel one of the most sought-after experiences of modern life. 10 Ways to Target Tourists With Paid Ads.

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Personalized Advertising and How to Use it in Paid Search

Neil Patel

Personalized advertising is not a new concept. What used to be considered as spammy or intrusive marketing techniques are now commonplace with personalized advertising. The benefits of using personalized ads can’t be ignored either. What Are the Benefits of Personalized Advertising for Paid Search?