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Search Engine Marketing (SEM) in 2024: The Ultimate Guide

The Hoth

If you’ve got a brand-new website about to launch, you need a fast and effective way to start generating traffic. If you don’t have 3 to 6 months to spend working on an SEO strategy and all that comes with it (creating content, link-building, on-page, and technical optimizations) – search engine marketing (SEM) is the way to go.

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Local PPC: How to Optimize Your Ads So the People Come to You

The Hoth

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

Ads 93
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How to Create Hyperlocal Ad Campaigns

Neil Patel

This is achieved by strategically placing the right ads in front of the right people at the right time. It could also serve the purpose of raising brand awareness in your specific locale. That’s because most of the people targeted by hyperlocal ad campaigns are already looking for the product or service you offer.

Ads 145
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How to Launch a Business With PPC Ads

Neil Patel

Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business. Unlike brand building, content marketing, and social media, PPC ads can drive traffic today. Below, you can learn more about why PPC ads may be the way to go for your business and find tips for to make the most of them.

Ads 112
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41 Incredible Benefits of Blogging in 2024

Bramework

Here are a few facts about blogging that just might blow your mind: Domains with blogs have 434% more indexed landing pages on Google than domains without blogs, according to Tech Client. Get your notes ready, these are going to be game-changers: 1 – Search Engine Optimization This is number one for a reason.

Blog 98
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What is direct response copywriting? 22 advantages of using direct response copywriting to promote your business

Credible Content

Landing pages Most of the landing pages are good examples of direct response copywriting. A landing page call-to-action may look like this: Book your seat today for our seminar. A pop-up ad that says “Don’t Miss This Limited-Time Offer! We have limited seats.

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9 important KPIs you should be tracking when writing content

Credible Content

How to choose which KPIs to track for web pages and blog posts writing? Time on page. Search engine rankings. Of course, the most common reason for publishing a blog post or web page is to improve search engine rankings. You want to improve your search engine rankings. Time on page. Time on page.

Writing 130