The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Why You Should Target Generation X Through Paid Ads.

Ads 127

Ads Ad Copy Advertising Social Media 127

Neil Patel

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. Consumers started seeing brand interactions unlike anything they’d ever seen before, and the term guerrilla marketing was coined.

Ads 132

Ads Marketing Social Media Advertising 132

Neil Patel

JANUARY 15, 2019

Digital marketing is going to change drastically in 2019. You already know that each year marketing gets more expensive and more competitive. One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. Are your brand queries increasing over time?

Digital Marketing 112

Digital Marketing Marketing SEO Engineering 112

Smart Blogger

JULY 31, 2023

Consistency Consistency is key in branding and customer experience. And marketing automation ensures your messages are always on-brand and delivered consistently across all channels. It’s like having a style guide for your marketing messages, making sure everything you put out is in sync.

Marketing 70

Marketing Social Media Digital Marketing Landing Page 70

The Hoth

NOVEMBER 29, 2022

Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? Why does a brand’s tone of voice matter? The good news?

Brand 105

Brand Education Digital Marketing Freelance 105

Neil Patel

DECEMBER 13, 2021

In this post, we’re going to explore how you can set up some LinkedIn Ads that will connect you with your target customer – without annoying them. We’ll go through the process of setting up your ad account and also teach you how you can improve your advertising campaign over time, perfecting your messaging, brand voice, and approach.

Ads 126

Ads Sales Social Media Advertising 126

Smart Blogger

JULY 11, 2023

As a marketer, you know the landscape is constantly shifting, and staying on top of trends is key. But how do you keep up and ensure your brand remains visible in the vast digital sea? SEM Basics: What You Need to Know The heart of SEM beats with three core elements: keywords, bidding, and ads. With SEM, that’s how!

Engineering 64

Engineering Landing Page Marketing Construction 64

Elna Cain

APRIL 1, 2024

For example, you pitch to a job ad wanting a copywriter to do an ad campaign. raises hand* You think, “I’ve never done ads, but I’m a copywriter, and it can’t be that difficult.” A while back, a marketing manager contacted me on LinkedIn and asked about my ad skills.

Freelance 205

Freelance Writer Finance Copywriter 205

The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Why is SEO effective for digital marketing? We’re glad you asked.

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Smart Blogger

JULY 17, 2023

At its core, Local SEO, or Local Search Engine Optimization, is a tailored digital marketing strategy designed to optimize your online presence, aiming to attract more business from relevant local searches happening on Google and other search engines. So, grab your note-taking tools, and let’s dive right in.

SEO 52

SEO Keywords Search Engine Optimization Utilities 52

Brafton

MAY 23, 2024

There’s no way an advertiser can talk someone into being interested in a brand just by saying “You are becoming very interested in SEO marketing services.” Marketers have to actually pay attention to their audience’s emotions and goals to successfully persuade them.

Persuasion 59

Persuasion Advertising Brand Awareness Ads 59

The Hoth

MARCH 7, 2024

Google Ads users can now run ads on Pinterest, which opens up a new range of possibilities for marketers running paid ads through Google. More importantly, all these partnerships pose interesting opportunities for SEOs and digital marketers. What does this partnership mean for digital marketers?

Brand Awareness 66

Brand Awareness Digital Marketing SEO Utilities 66

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 96

Brand Banking IT Entertainment 96

Backlinko

APRIL 23, 2024

Brand tone of voice helps distinguish you from your competitors. Your tone influences how people perceive your brand. You use tone of voice in marketing to express your brand’s personality through text. give advice in the same niche, but Backlinko’s brand tone conveys precise guidance , and The SEO Rant! ’s

SEO 83

SEO Communication Brand Social Media 83

Neil Patel

SEPTEMBER 6, 2021

However, it can be hard for smaller businesses to compete with well-known brands in their market. Alongside customer choice, brand awareness and visibility are critical to business success. Niche marketplaces allow businesses to leverage the power and branding of larger platforms to reach their target audiences.

Entertainment 139

Entertainment Digital Marketing Recruitment Freelance 139

Smart Blogger

JULY 20, 2023

Well, this seemingly small element holds an impressive secret power in the digital marketing world. Meta descriptions may seem like tiny components in the grand scheme of SEO, but they are indeed powerful allies in your digital marketing strategy. But what’s the secret, you ask? Why are Meta Descriptions Important?

Search Engine Optimization 75

Search Engine Optimization Writing Digital Marketing Engineering 75

Content Hacker

JULY 6, 2023

As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digital marketing strategy. Guess what?

Content Marketing 92

Content Marketing Marketing Long Form Content Content 92

Neil Patel

DECEMBER 15, 2021

What’s the one thing you want from any digital marketing campaign? Whether it’s ad click-throughs or increased sales, every successful marketer has a performance goal in mind. Sometimes, marketing fails , and you’re left paying for a campaign that didn’t deliver. What Is Performance-Based Marketing?

IT 134

IT Marketing Digital Marketing Keywords 134

Neil Patel

FEBRUARY 19, 2021

Since we’ve got a lot of ground to cover, let’s dive in with our first category and get you solving your digital marketing struggles, one platform at a time. Experiment With Facebook Ads. One of the most popular digital media marketing tools, Facebook Ads is a cost-effective way to market your business.

Social Media 135

Social Media Media Content Creator Digital Marketing 135

Shorthand Content Marketing

OCTOBER 7, 2022

Content writing is used to attract potential customers and educate them about the products and services of a brand. For those who are interested in the Apple brand and upcoming products, it is valuable content. Every blog post that is added to their site adds to their digital marketing footprint.

Copywriter 97

Copywriter Copywriting Writing Content 97

Backlinko

FEBRUARY 20, 2024

Whether you’re an experienced affiliate marketer or a beginner, this list will make it easy to identify partners aligned with your brand and audience. How Backlinko Can Help You To truly succeed as an affiliate marketer, you’ll need to master some key digital marketing skills – especially search engine optimization (SEO).

Content Creator 91

Content Creator Landing Page Digital Marketing Agency 91

Neil Patel

OCTOBER 12, 2020

When it comes to digital marketing, knowledge is power. Marketers with industry experience know how to develop a paid social media strategy, which keywords to choose, and how to write magnetic content that converts. The truth is these marketers aren’t lucky or gifted. That’s where marketing certifications come in.

Marketing 145

Marketing Digital Marketing Social Media Healthcare 145

Elna Cain

OCTOBER 13, 2022

One common term that you should definitely know about is a byline. When you’re getting paid to write articles for clients that feature your name as the author, or you are guest posting on other sites, a well-written byline is key to adding legitimacy to the article to show you are an expert! But what is a byline? Incentive/Link].

Portfolio 154

Portfolio IT Freelance Storytelling 154

Neil Patel

AUGUST 23, 2021

That’s why we sought out the best digital marketing accounts to follow and added them to our feed. Niche: Digital marketing. Why Neil is Successful: A top 100 entrepreneur under the age of 35, Neil makes the complexities of digital marketing easy for the average reader. We know the feeling.

Marketing 128

Marketing Digital Marketing Search Engine Optimization Healthcare 128

Express Writers

APRIL 1, 2024

Here are some of the most common projects our clients order: Blog posts Case studies Website pages Emails/Newsletters Social media posts eBooks Whitepapers While these are the projects we receive the most, we have also had fun creating slogans for clients, developing branding content, and even creating food label text. What Is a Copywriter?

Copywriter 86

Copywriter Copywriting Persuasion Food 86

Neil Patel

JUNE 24, 2021

Have you thought about incorporating the AI magic of chatbots with the wide net of a PPC ad campaign? Combining these two strategies can add a boost to your next digital marketing campaign. Where do you want people to go once they’ve seen your ad and shown some interest? Do you want to make a sale or provide information?

Utilities 96

Utilities Brand Awareness Landing Page Script 96

The Hoth

FEBRUARY 22, 2024

Things like voice-powered search, brand-new SERP features, and generative AI have increased the number of zero-click searches by a significant margin. This is Google’s philosophy on the matter, but it doesn’t exactly align with the goals of digital marketers and search engine optimizers.

IT 59

IT SEO Brand Awareness Keywords 59

Neil Patel

APRIL 23, 2021

If you’re serious about digital marketing, you’ve likely spent thousands of dollars on testing, experimenting, and workshopping only to find that you simply aren’t reaching your target audience. Amazon Posts is Amazon’s social media initiative designed to help shoppers find new products and engage with their favorite brands.

Promotion 130

Promotion Post Social Media Digital Marketing 130

The Hoth

JANUARY 18, 2023

While search engine optimization is a popular topic amongst digital marketers , it’s less understood by C-suite executives and stakeholders. . SEO tactics are undoubtedly effective, with 61% of B2B marketers reporting that SEO (and the organic traffic it generates) drive more leads than any other marketing channel. .

SEO 104

SEO Education Digital Marketing Search Engine Optimization 104

Income Diary

MARCH 19, 2024

Platforms such as Facebook, Instagram, and YouTube offer a variety of advertising options, including sponsored posts, mobile ads, video ads, and display ads. By monitoring the performance of your ads, you can adjust your approach to ensure that your promotional efforts consistently resonate with your potential customers.

Promotion 105

Promotion Website Social Media Advertising 105

Quick Sprout

JULY 12, 2022

Online reputation management services can help you build a positive brand image or repair a damaged one. WebiMax is a digital marketing agency that specializes in reputation management for small businesses. Professional, responsive help Branding & PR Assistance 5-step process Full suite of tools. Visit WebiMax.

Management 139

Management Medical Healthcare Hospitality 139

Neil Patel

FEBRUARY 19, 2021

We’re spending more on social media and digital marketing than before. Micro-influencers are helping drive sales, especially in niche markets. OK, so email marketing didn’t go anywhere, but there’s been a huge focus on other digital marketing strategies in recent years. Email is Trendy Again.

Social Media 144

Social Media Architecture Collaboration Digital Marketing 144

Freelance Magic

OCTOBER 19, 2022

In this guide, we’re going to delve into everything about a niche – from its definition to the tips for choosing a profitable one. . A niche is a focused segment of a broader market, usually tailored to a specific demographic. , you can select your niche by the audience you want to serve, rather than the industry.

Freelance 130

Freelance Finance Landing Page Projects 130

Neil Patel

JUNE 22, 2021

Facebook marketing is a catch-all term for the different ways you can market your business on Facebook. It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. Why Should You Use Facebook Marketing? You can help them discover your brand by advertising effectively on Facebook. Carousel Ads.

Marketing 145

Marketing Social Media Advertising Management 145

Freelance Magic

NOVEMBER 25, 2022

The answer is, yes, you definitely can! You’ll find easier success (and pay) working for personal brands in this niche. Digital Marketing. Since 2018 , digital marketing has taken over traditional advertising. Or, you can write for agencies or blogs that provide tips on marketing. Sports and eSports.

Freelance 162

Freelance Finance Medical Writing 162

Content Hacker

JANUARY 29, 2024

Now apply that to digital marketing and you’ve got curated content. UpContent Become a Better Social Media Marketer What is Curated Content? Think of curated content as the art gallery of digital marketing. An added benefit? But don’t stop there. Here are five best practices to keep in mind.

Content 52

Content Social Media Digital Marketing Entertainment 52