Ashleyn Writes

APRIL 7, 2022

Social ads on platforms like Facebook and Instagram might be on your radar! Of course, we know that social ads can be expensive, so how do you set yourself up for success as much as possible? With social media ad copy that designed to convert. Not sure if you should run ads, or what your budget should be? Hey friend!

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Neil Patel

MARCH 16, 2021

If you guessed Facebook ads, you’d be correct. Now that we’ve established the value of marketing on Facebook , you’re probably wondering how much do Facebook ads cost? The issue is a number of factors can impact the cost of Facebook ads. 3 Factors That Impact Facebook Ad Costs. Facebook Ad Type. in the U.S.

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Neil Patel

MARCH 19, 2021

This article focuses on the best strategies to deliver paid ads and marketing campaigns to boomers. Trust, brand loyalty, reputation, and security are critical to paid ad campaigns targeting baby boomers. Why You Should Target Baby Boomers Through Paid Ads. Strategies for Targeting Baby Boomers Through Paid Ads.

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Neil Patel

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? The truth is the cost of Google ads can vary massively depending on your industry and your strategy. Ready to get clear on Google ads’ costs and learn how to make the most of your budget?

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Grammarly

DECEMBER 21, 2023

It depends on your business and branding goals. If you struggle with any of the areas discussed below, adding a case study to your website, social media, or other public outreach might help. It can also highlight your company’s strengths, influence how your brand is perceived, or address common complaints and concerns.

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Neil Patel

MARCH 18, 2021

Why should you customize ads for a Generation X target market? We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads. Why You Should Target Generation X Through Paid Ads. How Old is Generation X?

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Neil Patel

DECEMBER 14, 2020

As a savvy internet user, you might think no one clicks on Facebook ads. How do you get them to click your Facebook ads? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. You can learn more and create your first ad at Facebook.com/advertising.

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Neil Patel

MAY 10, 2021

Food brands often use creative ads that indulge the senses while appealing to consumers’ physiological and emotional sides. 8 Tips for Creating Effective Food Ads. Many of the best food ads use proven techniques to capture viewers’ attention, get people talking, and build customer trust. How can your ad convey that?

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Neil Patel

DECEMBER 30, 2021

One of those tools is Facebook lead ads. What Are Facebook Lead Ads? Facebook lead ads allow marketers to generate leads on Facebook among users who might be looking to buy your product or services. Facebook users will then see lead ads in different site areas, including news feeds, Messenger, and even articles.

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Neil Patel

OCTOBER 6, 2021

D2C companies, by definition, take out the middleman and sell their products “direct to consumers.”. Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. 7 Strategies for D2C Brands. Dollar Shave Club.

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Neil Patel

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. Consumers started seeing brand interactions unlike anything they’d ever seen before, and the term guerrilla marketing was coined. What is Guerrilla Marketing?

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Buffer

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

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Brand IT Consulting Social Media 98

Neil Patel

APRIL 23, 2021

In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Today’s Brands Need to Be Transparent. What if someone Googles your brand name and finds defamatory content?

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Neil Patel

MARCH 17, 2021

When used properly, these ads enable your brand to gain visibility and attract more followers, click-throughs, and app downloads. But how much do Twitter ads cost? You’ll find it hard to find a definitive answer to this. Naturally, the cost of Twitter ads varies for every marketer. Are they worth the cost?

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Grammarly

JUNE 22, 2023

She offers this hypothesis up front and then substantiates her claim by summarizing the book and adding her own cultural context. For instance, writing about Elvis’s brand of rock and roll, Jefferson notes: “The elements weren’t new, and they had been put together before. The post What Is Literary Criticism?

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The Hoth

NOVEMBER 29, 2022

Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? Why does a brand’s tone of voice matter? The good news?

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Neil Patel

JULY 9, 2021

Let’s look at some of the best practices for getting added to Google News XML sitemap and how you can get real-time traffic. One way to get your story added to Google News quickly is to use a co-author who has a high Author Rank. If you want to get added to Google News, you may need to make a change.

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Smart Blogger

JULY 31, 2023

Consistency Consistency is key in branding and customer experience. And marketing automation ensures your messages are always on-brand and delivered consistently across all channels. Simply put, marketing automation is like adding a turbo boost to your marketing efforts, helping you achieve more with less.

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Smart Blogger

JULY 11, 2023

But how do you keep up and ensure your brand remains visible in the vast digital sea? SEM Basics: What You Need to Know The heart of SEM beats with three core elements: keywords, bidding, and ads. Once that’s set, they whip up eye-catching ads that make people want to click and find out more. With SEM, that’s how!

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Buffer

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Brand 52

Brand IT Consulting Social Media 52

Freelance Magic

APRIL 8, 2024

It’s a perfectly plausible thing for a brand to do, but it was a kick in the teeth for me. Brands often choose the easiest (a.k.a. Mine definitely leans towards the clapped-out Ford). You don’t have to cold pitch 100 brands a week. “We’re taking content in-house”.

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Freelance Magic

MARCH 12, 2024

2: Irregular income While a consistent workload is definitely a viable possibility in freelancing, it’s nearly impossible to have the exact amount of money hit the bank account each month. And definitely don’t work for free for the “exposure”. You could start with a basic one-page website, and keep adding to it as you grow. #4:

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Smart Blogger

JULY 17, 2023

It gives you a chance to stand out based on your location and specific offerings, rather than compete against nationwide or global brands with larger marketing budgets. Keep your GMB profile fresh by frequently adding new photos, posts, and responding to customer reviews.

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Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

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Brand Banking IT Entertainment 99

Neil Patel

DECEMBER 15, 2022

At the end of the day, if you want more people to find your fashion brand online, SEO for fashion e-commerce is what you need. One study found that adding a sense of urgency increased convection rates by 332%. What Makes Fashion E-commerce Unique? And what good is a product page if no one ends up buying?

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Backlinko

APRIL 23, 2024

Brand tone of voice helps distinguish you from your competitors. Your tone influences how people perceive your brand. You use tone of voice in marketing to express your brand’s personality through text. Even if the final product becomes an audio ad or video tutorial, text is the foundation of all content marketing formats.

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SEO Communication Brand Social Media 83

Content Marketing Institute

FEBRUARY 1, 2019

? If your company wants to be seen as a media outlet, your brand journalism can’t be light on ethics, riddled with errors, and sopping with self-interest that suffocates readers. Brands that aren’t entirely honest or self-aware have a much harder time building audiences.”. Sources say a lot about your brand. Click To Tweet.

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Brand Portfolio Social Media Consulting 100

The Hoth

JANUARY 16, 2024

Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Read on to learn everything you need to know about paid ads and organic SEO, including notable pros and cons. Unpacking PPC: How Effective are Paid Ads for Promoting Your Business?

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Neil Patel

APRIL 13, 2021

Advertising-based video on demand differs from TVOD and SVOD in that it is a monetization model that allows brands or companies to inject video advertising into existing (or soon to be existing) video content. A big example of this is the ads that run on YouTube videos. billion in revenue, with much of that coming from ad sales.

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Income Diary

MARCH 19, 2024

Platforms such as Facebook, Instagram, and YouTube offer a variety of advertising options, including sponsored posts, mobile ads, video ads, and display ads. By monitoring the performance of your ads, you can adjust your approach to ensure that your promotional efforts consistently resonate with your potential customers.

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Shorthand Content Marketing

OCTOBER 7, 2022

Content writing is used to attract potential customers and educate them about the products and services of a brand. For those who are interested in the Apple brand and upcoming products, it is valuable content. Every blog post that is added to their site adds to their digital marketing footprint. A Definition of Copywriting.

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Copywriter Copywriting Writing Content 97

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. But before we begin, let’s get a couple definitions out of the way. CCO: How do you feel about the ways brands have used VR to date?

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Brand Storytelling Food Manufacturing 97

The Hoth

MARCH 7, 2024

Google Ads users can now run ads on Pinterest, which opens up a new range of possibilities for marketers running paid ads through Google. Partnering with Pinterest for Ad Placements Pinterest had a less-than-stellar Q4 2023 due to decreasing revenue. However, they had an ace in the hole.

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Bramework

AUGUST 20, 2023

2 – Add Advertisements Embedding ads to your blog might not be your favorite idea, but it can actually be q uite lucrative. Here are a few ways you can add advertisements to your blog without turning your visitors away: Ensure the ads fit seamlessly into your content so your readers have a good user experience. Sounds easy right?

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Credible Content

JUNE 23, 2023

A pop-up ad that says “Don’t Miss This Limited-Time Offer! A sense of scarcity and exclusivity that creates a fear of missing out and motivates the reader to act fast 10 definitions of direct response copywriting from famous copywriting books 10 definitions of direct response copywriting.

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Elna Cain

OCTOBER 13, 2022

One common term that you should definitely know about is a byline. When you’re getting paid to write articles for clients that feature your name as the author, or you are guest posting on other sites, a well-written byline is key to adding legitimacy to the article to show you are an expert! But what is a byline? Incentive/Link].

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Portfolio IT Freelance Storytelling 154

Neil Patel

APRIL 19, 2021

If you woke up with a $250K ad budget tomorrow, how would you spend it? Some e-commerce sellers would buy first-page ads on Google for a year; others might see if they could run a commercial after the Super Bowl. Of course, if you aren’t familiar with the concept of retail media, that definition doesn’t offer much clarity.

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