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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Regardless, fitting smaller stories into your larger brand narrative and defining where they fall within the funnel will drive a lot of your strategic decisions.

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Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips

Contently

Are you looking for ways to craft better Facebook ads that result in higher conversions? With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. But with so many options and variables, it can be easy to burn through your ad spend with minimal return.

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How Brands Use Blogs to Power Conversion Marketing

ContentWriters

This post explores how blogs can be used to engage audiences and catalyze conversion marketing, from building email lists to boosting sales. I’ll highlight examples that B2B and B2C brands can use across three key phases: attracting visitors, encouraging action, and driving conversions. Retargeting engages past visitors.

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5 Ways to Convert Paid Ad Leads

Neil Patel

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points.

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Facebook Lead Ads: What They Are and How to Use Them

Neil Patel

One of those tools is Facebook lead ads. What Are Facebook Lead Ads? Facebook lead ads allow marketers to generate leads on Facebook among users who might be looking to buy your product or services. Facebook users will then see lead ads in different site areas, including news feeds, Messenger, and even articles.

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15 Lucrative Ways to Use Facebook Carousel Ads

Neil Patel

Facebook carousel ads offer marketers and entrepreneurs a compelling way to introduce their products and services to customers. Now, how can you leverage Facebook carousel ads for your own social media strategy? Let’s start with the basics of carousel ads. Let’s start with the basics of carousel ads.

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10+ Practical Brand Awareness Strategies for 2023 (& Beyond)

Smart Blogger

Ready to catapult your business into the limelight by amplifying your brand awareness strategy? So, are you prepared to take your brand from being known to unforgettable? With follower counts ranging from 1,000 to 50,000, their endorsement of your brand can have a surprisingly large impact. What about content posting?