Neil Patel

JANUARY 18, 2023

Understanding these trends and the strategies to take advantage of them applies to other engines like Bing, Naver, Baidu, Yandex, and others. What Search Engine Trends Shaped 2022? Writing for search engines may have been helpful in the past, but Google has been vocal about prioritizing anything written for its users.

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Engineering SEO Advertising Social Media 113

Neil Patel

NOVEMBER 25, 2020

This is achieved by strategically placing the right ads in front of the right people at the right time. It could also serve the purpose of raising brand awareness in your specific locale. That’s because most of the people targeted by hyperlocal ad campaigns are already looking for the product or service you offer.

Ads 145

Ads Brand Awareness Keywords Advertising 145

Contently

APRIL 1, 2024

Search engines — as well as your target customers — breeze past generic SEO content like a billboard on a highway, leaving your traffic in the dust. So much for climbing to the top of high-volume search engine results pages (SERPs). Too often, SEO content creation is part of an elaborate fishing expedition for brands.

Engineering 52

Engineering SEO Writing Content Creation 52

Neil Patel

MARCH 12, 2021

You may want to include another angle, such as paid ads. Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. Today, we’ll talk about one of those combinations: paid ads with influencer campaigns.

Ads 139

Ads Brand Awareness Social Media Persuasion 139

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

OCTOBER 7, 2021

That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

MAY 6, 2021

Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business. Unlike brand building, content marketing, and social media, PPC ads can drive traffic today. Below, you can learn more about why PPC ads may be the way to go for your business and find tips for to make the most of them.

Ads 112

Ads Social Media Keywords Copy 112

Neil Patel

MARCH 8, 2021

If you’re here, you must be wondering “how much do Bing ads cost?” ” You’re smart to focus on Bing and other search engines instead of just Google ads. Not only is the search engine installed in billions of devices, but the platform is also appealing to a significant number of high-income earners.

Ads 116

Ads Advertising Keywords Text 116

Smart Blogger

JULY 11, 2023

Want to supercharge your online presence with search engine marketing (SEM)? But how do you keep up and ensure your brand remains visible in the vast digital sea? Understanding Search Engine Marketing (SEM) Imagine you’re throwing a party and want everyone to know about it. Then Google posts those ads on SERPs.

Engineering 64

Engineering Landing Page Marketing Construction 64

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. What is the return on investment from previous niche paid ad campaigns?

Ads 126

Ads Ad Copy Social Media Advertising 126

Neil Patel

DECEMBER 14, 2020

Amazon Ads. We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot. Keyword research is the secret sauce of any advanced Amazon ad strategy. Sponsored Brands.

Ads 145

Ads Sales Brand Awareness Landing Page 145

Neil Patel

AUGUST 11, 2021

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. What Is Google Ad Campaign Management? Impressions.

Ads 144

Ads Management Landing Page Ad Copy 144

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Formatting includes structuring the text, adjusting fonts, adding headings, and incorporating images or illustrations. What is Personal Branding?

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Promotion Publisher Publishing Publishing 130

Neil Patel

MARCH 16, 2021

Advertisers were quick to jump on this trend, and Americans began seeing tourist ads show up in their favorite print magazines and newspapers, making travel one of the most sought-after experiences of modern life. 10 Ways to Target Tourists With Paid Ads. Creating high-performing tourist ads is not always as easy as it seems.

Ads 116

Ads Landing Page Advertising Sales 116

Neil Patel

JULY 9, 2021

Smart bloggers, news publishers, and digital content marketers are already tapping into this huge resource for targeted traffic and better search engine visibility. A major search engine like Google defines news as “ newly received or noteworthy information, especially about recent or important events.”. What is News?

Ads 145

Ads Website Search Engine Optimization Engineering 145

Neil Patel

FEBRUARY 4, 2021

While they aren’t as catchy as that song, vanity web addresses are something you need to be paying attention to, especially when it comes to paid ads. Here’s what you need to know to leverage them to increase clicks and drive conversions for your paid ads. What is a Vanity URL, and How Are They Used for Paid Ad Campaigns?

Ads 116

Ads Pharmaceutical Landing Page Keywords 116

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

JANUARY 28, 2021

With gifs, brands can entertain and engage their target audiences in a way plain text or static images just can’t. In this article, I’ll show you how you can find and use gifs throughout your marketing plan to increase engagement, make your brand relatable, and entertain your audience. Find Gifs Through a Gif Search Engine.

Promotion 133

Promotion Brand Entertainment Social Media 133

Neil Patel

JUNE 2, 2021

Choosing the right content for your image and video ads can be challenging. Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign. Pick an Ad Theme and Find Customer Reviews on That Theme Ads can be powerful and evoke complex emotions.

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Ads Digital Marketing Social Media Advertising 130

Article Writing

SEPTEMBER 1, 2022

Fintech can become fun tech for readers when you master the techniques that get your website seen by more people on search engine results pages (SERPs). Search engine optimization (SEO) is that something. Search engine optimization (SEO) is that something. Push Your Way to the Front of Search Engines With Backlinks .

Brand 85

Brand SEO Finance Search Engine Optimization 85

Neil Patel

MARCH 23, 2021

One of the most effective ways to promote your podcast audience is using paid ads. Why Should You Create a Paid Ad to Promote Your Podcast? Paid ads provide a fast and effective way to promote podcasts and increase brand awareness. Here are a few other benefits of paid ads: Widen reach: Not getting enough listeners?

Promotion 118

Promotion Ads Landing Page Brand Awareness 118

Nick Ursborne

SEPTEMBER 7, 2023

AI combined with “prompt engineering” drags you even deeper into the sameness trap. And by the way… if you’re using some other brand name AI writing tool or service, chances are they’re using ChatGPT as their backend AI. Go to Google and search for “gpt prompt engineering”. Your adding something different to that copy.

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Writer Copywriter Copywriting Sales Copy 244

Neil Patel

MARCH 30, 2021

To successfully target parents through paid ads, you have to deeply understand your target audience and use this knowledge to inform your marketing strategy. 7 Ways to Target Parents Through Paid Ads. Parents spend a lot of time online, meaning they may be pretty likely to see your paid ads. For the first time, women in the U.S.

Ads 114

Ads Collaboration Advertising Social Media 114

Income Diary

FEBRUARY 4, 2024

As billions flock online, a high search engine ranking can mean the difference between a booming business and a virtual ghost town. Understanding how to elevate your website’s position within search engine results is no longer optional, but a pivotal aspect of any online strategy. Another critical element is schema markup.

Engineering 52

Engineering Website Utilities Keywords 52

Neil Patel

JANUARY 8, 2021

If you aren’t using Twitter to boost your brand, you’re seriously missing out. But there’s a better reason to build your brand on Twitter, besides the capability to reach the large, diverse audiences it provides. Search engines actually use social signals from social media to rank your website. That’s crazy, right?

Brand 145

Brand SEO Brand Awareness Keywords 145

The Hoth

OCTOBER 24, 2023

By harnessing the power of SEO (search engine optimization), you can propel your blog posts to the top of search results so you can reap the rewards. A keyword is a term or phrase that a user enters into a search engine like Google to find information. Are you seeing dollar signs yet? How do you do that?

Engineering 59

Engineering Search Engine Optimization Blog Blogging 59

Neil Patel

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. But is that all mobile ads are good for? Is that even what mobile ads are best for ? Mobile ads themselves aren’t a waste of money.

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Engagement Ads Advertising Social Media 145

Verblio

OCTOBER 21, 2022

However, while some may think it’s a simple task, the truth is that it takes time and research to build your brand. You may not have the budget for a large advertising campaign, and even if you do, you may not be sure how to target your ads so that they reach the right people. Content Marketing Increases Brand Awareness.

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Content Marketing Brand Marketing Content 98

Smart Blogger

JUNE 6, 2023

Navigating the ever-evolving landscape of branding in 2023? Let’s untangle the puzzle of brand awareness together. It’s no secret that your brand’s visibility can make or break your business, but how do you make your brand not just seen, but also remembered? What is Brand Awareness?

Brand Awareness 78

Brand Awareness Brand Social Media Collaboration 78

Neil Patel

OCTOBER 6, 2021

Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. As a result, many of the most popular D2C brands tend to have a rebellious or revolutionary angle to their product or service. 7 Strategies for D2C Brands.

Brand 116

Brand Retail Search Engine Optimization Keywords 116

Neil Patel

MAY 14, 2021

How often do you see ads asking a question? Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

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Utilities Ads Engagement Agency 104

Neil Patel

OCTOBER 14, 2021

Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms. As new tools are being added, you can stay updated by joining the Pinterest newsletter. Their followers will see your brand, too!

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Brand Social Media Marketing Keywords 145

Content Hacker

NOVEMBER 1, 2022

You might have a brand idea in the works… Or, your brand is well-established… But you’re looking for brand voice examples. And when we look at what drives brand trust , it’s clear to see that customers crave authenticity. Finding, and sticking to, a brand voice. And why does brand voice matter?

Brand 95

Brand Content Creation Communication Social Media 95

Neil Patel

FEBRUARY 4, 2020

Chances are you are either going to leverage SEO or pay for some ads. A way that didn’t take as long as SEO and didn’t cost money like paid ads. Discover results for some topics also appear within the search engine results under the label “Interesting finds.”. In addition, all of those impressions help with branding.

Ads 145

Ads SEO Entertainment Concept 145

Contently

MAY 20, 2024

In fact, nearly 50% of shoppers today begin their research with Google —so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. When you optimize your website’s tech aspects, you make it easier for search engines like Google to find, crawl, and rank it.

SEO 98

SEO IT Content Engineering 98

Backlinko

MAY 14, 2024

Use Answer the Public , a free social listening tool, to identify phrases people use on search engines like Google and Bing. Create a Visual Identity Your brand’s visual identity should be a unique, memorable reflection of your business. That keeps the brand cohesive across marketing channels. Online and offline.

Marketing 102

Marketing Social Media Keywords Engineering 102

Article Writing

NOVEMBER 8, 2022

Fintech can become fun tech for readers when you master the techniques that get your website seen by more people on search engine results pages (SERPs). fully-functional website, you need something that allows you to fulfill both elements while bringing your brand ever closer to universal relevance. Keep Your Content Fresh.

Brand 52

Brand SEO Finance Search Engine Optimization 52