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Search Engine Marketing (SEM) in 2024: The Ultimate Guide

The Hoth

While organic SEO (search engine optimization) is a fantastic way to expand your online visibility, it’s difficult for newer domains to overcome ‘new website obscurity,’ which takes a lot of time and effort (trust us, we do it all the time). SEM is where you use paid search ads to market your business. What’s that?

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Programmatic SEO: Creating Landing Pages on a Large Scale 

The Hoth

No matter the city, Tripadvisor always has a landing page ready with unique things to do. . As you can imagine, that type of SEO dominance requires creating thousands (or even millions) of landing pages for travel-related search queries. . Do they have a content creation team on call 24/7 to create all the articles?

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Local PPC: How to Optimize Your Ads So the People Come to You

The Hoth

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

Ads 93
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9 Must-Follow Copywriting Tips for Creating Stellar Copy

Make a Living Writing

Landing pages Most webpages are landing pages. That said, there are different types of landing pages. A landing page is where a customer or reader ‘lands’ after clicking a link. Ads Many businesses run ads on social media, Google, YouTube, and other platforms.

Copy 80
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147 Ways to Make Money Online with ChatGPT

Kristi Hines

Follow along to discover proven ways to turn this powerful AI into a personal cash flow engine. Implement Sembot for proficient management of your client’s search engine marketing, offering detailed reports on keywords, CPCs, domain visibility, and SEO results. These can be used in your online store, blog, or social media ads.

Utilities 246
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Content Creation: The Expert Guide on Creating Web Content

Content Powered

The modern internet relies on content to function. Everything you see on a website, from a product page to landing pages to blog posts, is some form or another of content. Creating that content is a skill and often a team effort. That quality content didn't happen by accident. I say that's a mistake.

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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. 10/word to $.50/word