Credible Content

SEPTEMBER 19, 2022

Step-by-step guide to writing better copy. Joseph Sugarman is one of the greatest direct marketing copywriters who started his mail-order business JS&A and sold multiple revolutionary products by publishing long ad copies that converted like crazy. There were less distractions when Joseph Sugarman wrote his copy.

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Copy Copywriter Copywriting Writing 130

Jane Friedman

MARCH 8, 2023

My second novel was going to be published! When New York City–based Adelaide Books offered me a contract to publish Painting Through the Dark , it set my heart racing in a good way. I asked around—friends who were published authors, others with knowledge of independent publishing. It was the end of August 2020.

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Publisher Publishing Publishing Copy 131

Income Diary

DECEMBER 24, 2023

For me, the most impressive aspect of this is how Clive uses ChatGPT to critique his own already great copy to produce something exceptional. (He How To Use ChatGPT To Critique Your Sales Copy and Get More Clients By Clive Cable I recently wrote some landing page copy to launch a new ad agency. Try this test. Why is that?

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Sales Copy Copy Sales Copywriter 119

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert.

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Ads Landing Page Ad Copy Advertising 145

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. In this post, I explore how you can set up LinkedIn ads to connect you with your target customer without annoying them. Scroll along to ‘Ads’ on the end and click.

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Ads Advertising Text Social Media 104

Neil Patel

JUNE 15, 2021

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points.

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Ads Landing Page Social Media Copy 142

Neil Patel

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. For mobile ads on Google, the average conversion rate is 3.48

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Ads Landing Page Social Media Advertising 142

Nick Ursborne

SEPTEMBER 7, 2023

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. The more people use these lists of prompts, the more they are adding another layer of “sameness” to their copy and content. Your adding something different to that copy.

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Writer Copywriter Copywriting Sales Copy 244

The Creative Penn

JUNE 12, 2023

This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. is the CEO of AuthorMedia.com , an award-winning professional speaker, nonfiction author, and host of the Novel Marketing Podcast and the Christian Publishing Show. Thomas Umstattd Jr.

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Publisher Publishing Publishing Marketing 98

Neil Patel

JULY 9, 2021

Smart bloggers, news publishers, and digital content marketers are already tapping into this huge resource for targeted traffic and better search engine visibility. Google News is reserved for sites and blogs that publish timely, topical articles. Google News sends 6 billion clicks per month to publishers all over the world.

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Ads Website Search Engine Optimization Engineering 145

Neil Patel

FEBRUARY 25, 2021

Facebook carousel ads offer marketers and entrepreneurs a compelling way to introduce their products and services to customers. Now, how can you leverage Facebook carousel ads for your own social media strategy? Let’s start with the basics of carousel ads. Let’s start with the basics of carousel ads.

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Ads Landing Page Brand Awareness Social Media 116

Neil Patel

DECEMBER 13, 2021

In this post, we’re going to explore how you can set up some LinkedIn Ads that will connect you with your target customer – without annoying them. We’ll go through the process of setting up your ad account and also teach you how you can improve your advertising campaign over time, perfecting your messaging, brand voice, and approach.

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Ads Sales Social Media Advertising 126

Neil Patel

OCTOBER 26, 2020

Chances are, Amazon ads spurred some of those sales. Amazon ads allow companies to pop to the top of search results. Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years). Why Your Business Should Use Amazon Ads. What Are the Amazon Ad Types? Amazon ads come in several types.

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Ads Ad Copy Electronics Keywords 119

The Creative Penn

APRIL 17, 2023

What are the most important aspects of becoming a successful publisher? Jon Barton is the founder and managing director of the award-winning independent publisher Vertebrate Publishing, as well as the author of several bestselling mountain biking guides. And that's where the publishing business came from. Jon: Hi, Jo.

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Publisher Publishing Publishing Sales 98

The Creative Penn

MARCH 25, 2024

Matt Holmes gives his tips as well as insights from running my ads for my store, JFPennBooks.com. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Transcript of Interview with Matthew J.

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Ads Marketing Sales Retail 52

The Creative Penn

AUGUST 7, 2023

How can you leverage the tools available for authors to sell more copies? Ricci has been in the self-publishing space for nearly a decade. Ricci has been in the self-publishing space for nearly a decade. This is all the way back in 2009/10 ish, when self-publishing was fairly new. So welcome back to the show, Ricci.

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Ads Marketing Retail Publisher 98

The Creative Penn

SEPTEMBER 25, 2023

How can you create a high-quality photo book and publish it on Kickstarter? But you're not on the travel podcast today, you're on the publishing podcast. One thing about taking photos, and especially publishing photos, is about photos of people. How do you market a beautiful, high-value book? So let's get into that.

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Publisher Publishing Publishing Writing 98

Nick Ursborne

FEBRUARY 5, 2024

Take a look at the services page on your website, or your LinkedIn profile, and think about adding one of the following… AI Content Creation Services When it comes to content like blog posts and social media updates, AI tools like ChatGPT make it possible to create ten times the content in the same period of time.

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Copywriter Copywriting Freelance Copywriting Content Creation 223

Neil Patel

APRIL 15, 2021

Google’s call-only ads make it easy for customers to call your business. This article explains what these useful ads are, how they could benefit your business, and how you can start running them today. What Are Call-Only Ads? Call-only ads, officially called “ call ads ” by Google, lets customers call you directly from Google.

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Ads Ad Copy Copy Contractor 109

The Creative Penn

DECEMBER 3, 2023

Do you want to publish an image-heavy book like a cookbook? How can you navigate the challenges of photography, book design, and publishing choices to make the best product possible? So a lot of people do want to publish a cookery book, but let's go into each of the challenges one at a time. It's a bit strange.

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Publisher Publishing Publishing Food 98

Grammarly

DECEMBER 2, 2022

Within our docs, one thing we often say is that adding the SDK to your app is fast, that adding the SDK to applications only takes a few minutes. Is adding the SDK to an application actually fast? Adding Grammarly’s SDK to a Google Site. As an example, you can copy/paste the following code. < textarea.

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Ads Script Text Writing Style 74

Express Writers

FEBRUARY 7, 2023

Use the Correct Release Language When submitting a press release to a news outlet, you must tell them when you would like it published. Check out how the autonomous driving company Motional added their logo to the top of a recent press release : 3. Check out how Apple does this in a press release published on December 6, 2022.

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Copy Writing Keywords Proofreader 90

Neil Patel

MARCH 17, 2021

When used properly, these ads enable your brand to gain visibility and attract more followers, click-throughs, and app downloads. But how much do Twitter ads cost? Naturally, the cost of Twitter ads varies for every marketer. Let’s start with the factors that influence the cost of your Twitter ads. Billable Actions.

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Ads Advertising Promotion Social Media 118

Nick Ursborne

NOVEMBER 25, 2023

Back in 1995 I published my first website. Is the copy and content created by ChatGPT perfect? So don’t be surprised if companies leap at the chance to use these tools to create copy and content for pennies a page. Next steps for digital copy and content writers. That includes us, as copy and content writers.

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Writer Copywriter Copywriting IT 223

Express Writers

NOVEMBER 29, 2022

When creating online content, optimizing web copy with keywords is an essential piece of the puzzle. It can be easy to laser focus on weaving keywords into your copy, but that can distract from giving your readers a useful experience. Can I still optimize web copy with keywords? 7 Ways to Create Quality Content for Your Reader.

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Keywords Copy Content Utilities 78

Neil Patel

SEPTEMBER 13, 2021

In one freak accident, a car company advertising with Tripod purchased a banner ad on a page that was… decidedly not about cars. Everyone was trying to find the next big thing and monetize the web, yet in that moment of sheer dread, the designers at Tripod conceived the bothersome window we’ve all come to recognize: The popup ad.

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Script Advertising Ads Marketing 122

The Creative Penn

DECEMBER 19, 2022

What has changed in the publishing industry over the last few years? This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. She's also an award-winning publishing commentator, writer, editor, professional speaker and teacher.

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Publisher Publishing Publishing Sales 98

Smart Blogger

AUGUST 11, 2023

Ever wondered how to self-publish a book in today’s ever-evolving digital world? What is Self-Publishing? Self-publishing is akin to being the captain of your ship. Now, what distinguishes self-publishing from its traditional counterpart? Why Consider Self-Publishing? Well, you’re not alone.

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Publisher Publishing Publishing Creativity 79

The Creative Penn

NOVEMBER 4, 2022

Traditional publishing is not a monolithic thing. There are different kinds of publishers, and authors want different things out of a publishing deal and relationship. Georgina Cross talks about her experience with two different traditional publishers and the pros and cons of each. Welcome to the show, Georgina.

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Publisher Publishing Publishing Banking 98

The Creative Penn

AUGUST 14, 2023

In the intro, investment firm KKR will buy Simon & Schuster [ Publishing Perspectives ]; Subscriber Surge Giveaways [ Written Word Media ]; Key Book Publishing Paths [ Jane Friedman ]. This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system.

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Publisher Publishing Publishing Promotion 98

Elna Cain

OCTOBER 19, 2023

I call these types of writing gigs, ad hoc gigs since it’s a one-off type of submission. You can also have ad-hoc clients that call on you a few times a year as well (I’ve had a few of those types of writing jobs too ). These are special websites that allow writers to post an article and get paid for it.

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Website Portfolio Retail Writing 224

Neil Patel

FEBRUARY 4, 2020

Chances are you are either going to leverage SEO or pay for some ads. A way that didn’t take as long as SEO and didn’t cost money like paid ads. Unlike top stories, Discover doesn’t limit rankings to what’s published most recently. Just check out one of the clients of my ad agency, Neil Patel Digital.

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Ads SEO Entertainment Concept 145

ContentWriters

OCTOBER 14, 2022

Coke vs. Pepsi ads, such as blind taste tests , have become classic ads that have spawned similar campaigns for other brands. In 1900, singer and actress Hilda Clark were featured in Coke’s ads (some of which were on tin trays – an early form of practical product promotion) as the 20th century began.

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Ads Food Marketing Advertising 98

Content Marketing Institute

OCTOBER 28, 2017

In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers. 22:32 ): Publishers may have to “volunteer” in fight against annoying ads. This week, Robert ponders how we compare ourselves to others.

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Content Marketing Publisher Publishing Publishing 70

Elna Cain

MARCH 19, 2023

It can also showcase different types of writing you do as a copywriter, like email copy or sales copy. I just added the URL and a link to my website for my first freelance writing pitch. Nowadays, it’s not hard to guest post or publish an article on LinkedIn, for example. This is your business card online.

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Portfolio Writing Freelance Digital Marketing 243

Content Powered

MAY 29, 2022

You've added in a dozen great, unique images. There's just one thing left to do: hit publish. If you publish it now, who's going to see it? The actual act of scheduling is easy (unless it goes wrong; more on that later), but you have to know when to schedule your posts to be published. There's just one problem.

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Publisher Publishing Publishing Post 52

Elna Cain

FEBRUARY 1, 2024

But this didn’t happen in one iteration – it took many updates and even today, I still change my copy or message on LinkedIn. Those tweaks, pivots, and copy changes is what will help you create a LinkedIn profile that attracts the right type of client. Adding a contributor guest post to LinkedIn 8. copywriting).

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Freelance Writer Copywriter Copywriting 239